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Keyword Research Tips and Tricks for SEO

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Keyword Research Tips and Tricks for SEO

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Keyword Research Tips and Tricks for SEO- For further SEO tips, please visit https://www.seo-consultant-specialist.com/blog/
For SEO Tutorial for Beginners, please visit: https://www.udemy.com/seo-tutorial-for-beginners/

Transcript

  1. 1. How to Choose the Right Keywords for Your Website or Blog
  2. 2. How to Select Keywords • Importance of Keyword research • Seed Keyword • How to find keywords  Google search autocomplete  Google related searches  Competitor research (Tools: Spyfu, ahrefs, semrush etc.)  From your own running website using Google Search Console or other SEO Tools
  3. 3. Keyword Research Tools and Criteria – 1 • Keyword Research Tool  Google keyword planner (keyword research/ suggestion tool)  Ahrefs  SEMrush  KeywordEverywhere  Ubersuggest  KWfinder • Keyword Selection Criteria:  Relevancy  Search Volume  Difficulty level/ Competition
  4. 4. Keyword Research Tools and Criteria -2 • Other keyword research tools • Quora , Reddit, social media hashtags • Google Trends • How many keywords should you select? • Older sites vs. newer sites • Bigger sites vs. smaller sites • Find all possible combination/ variant of selected keywords
  5. 5. Types of Keywords – 1 • Difficulty level of various types of Keywords  Head keywords (1-2 words)  Body (3-4 words)  Long tail (4+ words) *Select keywords addressing to all three types of keywords
  6. 6. Types of Keywords – 2 • Head Keywords:  Many searches  Highly competitive  Low conversion rate  Few words  Ideal to target from top pages  Multiple search intents • Long-tail Keywords  Few searches  Less competitive  High conversion rate  Many words  Ideal for deeper pages  Single search intent
  7. 7. Types of Keywords – 3 • Types of keywords:  Informational  Navigational  Transactional • Informational Keywords: general information related • Navigational Keywords: specific brand related • Transactional Keywords: purchasing decision related
  8. 8. Where to Incorporate the Keywords • URLs • Title tags • Meta description tags • Most visible content (headings/ sub-headings, bold etc.) • Internal linking and surrounding content • Image and video file names • Image Alt tags • Image title tags • Static content (as compared to dynamic content)
  9. 9. Keyword Research Mistakes to Avoid- 1 • Not enough keyword research • Picking irrelevant keywords • Targets of the same difficulty level • Selecting only a few big keywords • Focusing only on long-tail keywords • Selecting keywords that people do not use • Selecting one-word keywords • Not following the search trends • Not going local
  10. 10. Keyword Research Mistakes to Avoid -2 • Selecting out of context keywords • Not considering competition • Not reviewing your chosen keywords often enough • Putting the wrong keywords on the wrong pages • Not considering conversions
  11. 11. Search Operators to Check Keyword Competition - 1 • intitle: • allintitle: • inurl: • allinurl: • intext: • allintext:
  12. 12. Search Operators to Check Keyword Competition - 2 • inanchor: • allinanchor: • Inposttitle: • AllinpostTitle: • Inpostauthor: • Allinpostauthor:

Description

Keyword Research Tips and Tricks for SEO- For further SEO tips, please visit https://www.seo-consultant-specialist.com/blog/
For SEO Tutorial for Beginners, please visit: https://www.udemy.com/seo-tutorial-for-beginners/

Transcript

  1. 1. How to Choose the Right Keywords for Your Website or Blog
  2. 2. How to Select Keywords • Importance of Keyword research • Seed Keyword • How to find keywords  Google search autocomplete  Google related searches  Competitor research (Tools: Spyfu, ahrefs, semrush etc.)  From your own running website using Google Search Console or other SEO Tools
  3. 3. Keyword Research Tools and Criteria – 1 • Keyword Research Tool  Google keyword planner (keyword research/ suggestion tool)  Ahrefs  SEMrush  KeywordEverywhere  Ubersuggest  KWfinder • Keyword Selection Criteria:  Relevancy  Search Volume  Difficulty level/ Competition
  4. 4. Keyword Research Tools and Criteria -2 • Other keyword research tools • Quora , Reddit, social media hashtags • Google Trends • How many keywords should you select? • Older sites vs. newer sites • Bigger sites vs. smaller sites • Find all possible combination/ variant of selected keywords
  5. 5. Types of Keywords – 1 • Difficulty level of various types of Keywords  Head keywords (1-2 words)  Body (3-4 words)  Long tail (4+ words) *Select keywords addressing to all three types of keywords
  6. 6. Types of Keywords – 2 • Head Keywords:  Many searches  Highly competitive  Low conversion rate  Few words  Ideal to target from top pages  Multiple search intents • Long-tail Keywords  Few searches  Less competitive  High conversion rate  Many words  Ideal for deeper pages  Single search intent
  7. 7. Types of Keywords – 3 • Types of keywords:  Informational  Navigational  Transactional • Informational Keywords: general information related • Navigational Keywords: specific brand related • Transactional Keywords: purchasing decision related
  8. 8. Where to Incorporate the Keywords • URLs • Title tags • Meta description tags • Most visible content (headings/ sub-headings, bold etc.) • Internal linking and surrounding content • Image and video file names • Image Alt tags • Image title tags • Static content (as compared to dynamic content)
  9. 9. Keyword Research Mistakes to Avoid- 1 • Not enough keyword research • Picking irrelevant keywords • Targets of the same difficulty level • Selecting only a few big keywords • Focusing only on long-tail keywords • Selecting keywords that people do not use • Selecting one-word keywords • Not following the search trends • Not going local
  10. 10. Keyword Research Mistakes to Avoid -2 • Selecting out of context keywords • Not considering competition • Not reviewing your chosen keywords often enough • Putting the wrong keywords on the wrong pages • Not considering conversions
  11. 11. Search Operators to Check Keyword Competition - 1 • intitle: • allintitle: • inurl: • allinurl: • intext: • allintext:
  12. 12. Search Operators to Check Keyword Competition - 2 • inanchor: • allinanchor: • Inposttitle: • AllinpostTitle: • Inpostauthor: • Allinpostauthor:

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