Those following fashion brands know about Furla. It is remarkably Italian, all Furla accessories have an essence of the “dolce vita”. Furla’s Hungarian franchise approached us on the occasion of Black Friday. We came up with a quick promotion: Which Furla bag fits you best?

1. Personalized Promotion
Case Study
SPRINGTAB

2. SPRINGTABPersonalized Internet

3. Relevant content generates higher sales.
Content is the conversation starter in social media.

4. We came up with a quick Black Friday Promotion for our client, Furla.
We leveraged SpringTab’s easy-to-integrate features to a custom
developed application.
What Furla bag fits you best?

5. User Experience

6. 1. Quick Intro (acquisition)

7. 2. Authentication with Facebook Login (activation)

8. 3. Result Page with a shareable short description of personalized recommendation (referral)

9. 4. Incentive using a voucher of 20% discount and a gift keychain above a certain amount of spending. (revenue)

10. User Experience
1. Quick Intro (acquisition)
2. Authentication with Facebook Login (activation)
3. Result Page with a shareable short description of
personalized recommendation (referral)
4. Incentive using a voucher of 20% discount and a gift
keychain above a certain amount of spending. (revenue)

11. Return on Investment

12. Facebook Ads: $1.476 in 4-week
229.278 People Reached
1020 Registered Users in SpringTab
Our Application was Well Designed and Inspirational for Fashion Lovers
User Friendly Structure and Instant Incentive
13.230 people took action
750 Vouchers Downloaded
33 Purchases
Revenue: $10.000+
A Database - collected using this campaign - with 677 Email Addresses
Highly Targeted Customers
50-60% Opening Rate
http://www.smartinsights.com/wp-content/uploads/2012/02/inbound-marketing-funnel.jpg

13. Budget: $2000
Period: 4-week
Reached: 229.278
Category User Status Conv # Conv %
Conv /
previous
Est. Value
Acquisition
Clicked on Ad, Visited
Promotio
10304 100% - $0.01
Activation
Viewed 2+ pages,
SpringTab sign up with
detailed psychographic
profile data
1020 9.9% 9.9% $5
Retention
Email Open, Voucher
Download
750 7.3% 73.5% $2
Referral
Refer 1+ user who visit site
or activate
? $10
Revenue User generate revenue 33 0.3% 4.4% $50
Facts

14. 250%+ Profit

15. We truly believe that meaningful relationships move the world forward.
This is why we help brands to identify and serve their loyal customers
on the highest possible way - and that should be personalized.

16. Now It’s Your Turn!
springtab.com
hello@springtab.com
Let Us Make You Sky Rocket!