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Integrated Marketing Campaigns Using Personal URLs and Automated Tracking

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davidmrussell

The document discusses how integrated marketing campaigns using personalized URLs and web pages can boost response rates and lower costs per lead compared to non-integrated campaigns. It recommends capturing online responses from direct mail recipients who prefer responding online. Personalized URLs and landing pages allow automated response tracking, follow-up, and lead distribution. This integrated approach commonly sees a two to five times lift in response rates over non-integrated campaigns.

BusinessTechnology
1 of 14
Integrated Marketing Campaigns Using Personal URLs, Web Pages & Email
Automated Response Tracking and Follow-up
The Internet Changed Everything ,[object Object],[object Object],[object Object]
Boost Response Rates ,[object Object],Are you there for them?
Generate Interest with Personal URLs Bill Gates BillGates.MyLeadParadise.com Steve Jobs SteveJobs.MyLeadParadise.com Michael Jordan MichaelJordan.MyLeadParadise.com Recipient’s Name Campaign Web Address
Personal URLs and Landing Pages ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Automated Follow-up to Respondents
[object Object],[object Object],[object Object],Automated Lead Distribution Carolyn Sample just responded to your campaign Steve Salesperson, Carolyn Sample just responded to your campaign. Contact information: 123 Anystreet, USA (555)547-1234 Survey Results: May I call you to discuss? Yes
[object Object],[object Object],[object Object],Reporting and Analytics
Personalized URLs and Landing Pages ,[object Object],[object Object],[object Object]
The Power of Personalized URLs ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Comparing Return on Investment
Lower Cost per Sale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Complete the Cycle

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