Digital Marketing Campaign for Bed Bath & Beyond

1. Bed Bath & Beyond
Digital Marketing Campaign
Zhuoxian Wu

2. Brand
• Key Message
• Target Audience
• Household wives
• College students
• Special events hosts

3. BB & B Social Media Present
 On What Social
Platforms
 Interesting Finding
 The most effective
content/posts
 Issues

4. Big Idea – Internet Marketing
 Display Advertising
 Result
 SEO
 Result
 Designed Landing Pages
 Result

5. Big Idea – Social Media
 Facebook/Twitter 
College Students
 Why
 Focus
 Youtube, Instagra, Pinterest
 household wives/special
events
 Why
 Focus

6. Big Idea – Mobile
 Design
 Engage with
customers
 SMS
 QR Code
 Free in-store Wi-Fi

7. Timeline
College
Student
Campaign
Late July to
August
Wedding
Campaign
Spring,
Summer & Fall
Household
Wives
Campaign
Three to four
weeks before
major holidays

8. KPI
• CPM
• CPC
• CPA
• CPC
• CPA
• CPC• CPM
• CPC
Display
Advertising
SEO &
Landing
Social
Media
Marketing
Mobile
Strategy

9. B
U
D
G
E
T
College Student Campaign
$100,000
Household Wives Campaign
$500,000 (allocate more on holiday)
Wedding Campaign
$150,000
Designed employees for maintaining all social media platforms
2 x $45,000
Invite Bloggers to write posts
$300 per post

10. Campaign Expected Result
• Number of Followers
• Shares / comments /
retweet / pins
• Website traffic
• Customer info database
• Sales