The New Sponsored InMail

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Reach your target audience when they’re active on LinkedIn

3. 2009 2015
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Sponsored InMail Product Evolution

4. Real-time delivery:
Sponsored InMail messages are delivered
only when members are on LinkedIn
Design optimized for mobile:
“Sticky” call to action button remain on top of
content while user scrolls
Simplified desktop design
Purpose-built to improve performance with
clear calls to action, top banner position,
prominent top sender position
The Next Generation Sponsored InMail

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Product Version Comparison
Current NEW
Delivery Type Fixed target list Real-time delivery
Average Open rate ~25% ~40%*
CTA on Mobile Below text “Sticky” button remains above content
Contracted Units Guaranteed Non-guaranteed**
Pricing Model Fixed cost per send 2nd price auction cost per send
Banner Creative 300x250, 300x600 300x250
Banner format Image, Flash, Javascript tag .Jpeg, .gif, .png
* Average performance of pilot campaigns for approximately 45 customers
** Volume will be determined based on the clearing auction price

6. Bid price
This is the maximum the client is willing to pay. This will be used to determine
who wins the auction. The higher the bid price, the more likely the win.
2nd highest bid price
This is the bid price of the next highest bidder. The winner of the auction will
only be charged $0.01 over the second highest-bidder’s bid price.
Floor price
This is the lowest possible price for an audience. The system will not accept
bids below the floor price. If there are no other bidders who have bid above
the floor price, then the winner is charged $0.01 over the floor price.
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In the auction, there are three prices that matter

7. Sponsored InMail Components (See Submission Form)
Message
• Customized salutation
• Body text (up to 500 characters)
• Up to (1) body link
• (1) URL for Banner/Button
• 300x250 Image Banner (jpeg/gif)
• Formatting of the CTA cannot be
changed.
• Custom legal text (when applicable)
Inbox
• From: Logo/Photo
• From: Company/Person
• Subject & description

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Deliver valuable content to the most personal of LinkedIn channels –
our members’ Inbox
 Reach active members with messages
sent only when they are on LinkedIn
 Breakthrough the limits of traditional
email marketing with 100%
deliverability
 Keep your key target audiences
engaged across desktop and mobile
 Drive conversions with the right content
and personalized messages

9. ©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.