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Social Media Marketing for Health and Fitness Businesses

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Social media programs are a powerful and cost effective way to market health and fitness businesses. This presentation overviews the explosion of social media and HealthFit Sherpa, a subscription-based service for health and fitness businesses.

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Social Media Marketing for Health and Fitness Businesses

  1. 1. Using Social Media to grow your Health / Fitness Business Presented By NCI and Healthy Sherpa
  2. 2. Network Communications Inc. Based in Atlanta with operations throughout the country, NCI is a leading publishing and media content producer. Through it’s Sherpa operations group launched in 2008, NCI is currently providing over 1100 small and mid-sized companies with social media marketing programs
  3. 3. Custom, turnkey internet marketing services
  4. 4. Google Rank Web Traffic Engaged Community New Clients Retention Referrals
  5. 5. 1) Social media explosion 2) Social media in health & fitness industry 3) Key success factors 4) HealthFit Sherpa solution
  6. 6. “ 44% of Internet users will visit a social network monthly in 2009”   “ 85% of social media users thought companies should interact with their consumers through social media”    “ Nearly 6 out of 10 Americans who use social media interact with companies on social media sites” “ The fastest growing segment of social media users is people between the ages of 35 and 55 years old.”
  7. 7. SOCIAL MEDIA EXPLOSION Exhibit A: Facebook Growth
  8. 8. SOCIAL MEDIA EXPLOSION Exhibit A: Facebook Growth
  9. 9. Social Media
  10. 10. Social Media Marketing Active, Two-Way  Website, email, traditional media Passive, One-Way 
  11. 11. Social Media: “the highest level of Internet marketing”  BRANDING +  FINDABILITY +  ENGAGEMENT  FINDABILITY  BRANDING
  12. 12. Web site Facebook Twitter Other Soc. Id’s Blog
  13. 13. Q: Why social media for my fitness business? A: Low-cost, high-impact way marketing Google Rank Web Traffic Engaged Community  New Clients Retention Referrals
  14. 14. Fitness Industry Example
  15. 15. Fitness Industry Example
  16. 19. <ul><li>Regular Posts </li></ul><ul><li>Topics of General Interest </li></ul>
  17. 20. <ul><li>259 fans </li></ul><ul><li>Community networking </li></ul><ul><li>Distribution of blog content </li></ul>
  18. 23. Power of Loyal Clients with Social Media Tools <ul><li>“…..Not all customers are into this stuff……. But a small, passionate and fast growing group ARE into this. And those people are disproportionately important because they are those key “connectors” or “engagers” ….. They can turn into obsessive evangelists for your business…” </li></ul>
  19. 24. Example: Viral Return and Engaging Social Media Users <ul><li>“ …… One of our customers, a heavy social media type…asked to use our facility to run a charity fundraiser — and mention it in our Facebook fan page ……..When I agreed, she posted a compelling video on You Tube that ended up on our Facebook page and got a number of other customers heavily involved. </li></ul><ul><li>Further the local cable channel saw the post, as did the local paper and both did stories. The thing spiralled in various ways as others picked up and posted…… </li></ul>
  20. 25. Keys to Success 1) Frequent fresh content 2) Consistent delivery 3) Multiple platforms 4) Ongoing social platform recruitment
  21. 26. A custom, turnkey Internet marketing tool for the health and fitness industry. For a low monthly fee, Design Sherpa will develop and execute a complete social media program for a new kind of Internet marketing presence. We eliminate the risk, time expenditure, and complexity of using these tools.
  22. 27. Custom, turnkey internet marketing services
  23. 28. How does it work?
  24. 29. For a low monthly fee, Healthy Sherpa will develop and execute a complete social media program for a new kind of Internet marketing presence. We eliminate the risk, time expenditure, and complexity of using these tools. HealthFit Sherpa saves you time, gets you results
  25. 30. Customized Blog Look and Feel <ul><li>Customized categories and posts </li></ul><ul><li>Two posts a week </li></ul><ul><li>Email list building and lead capture </li></ul><ul><li>Participate as much as you like </li></ul>
  26. 31. Fresh, frequent content every week , posts are based on detailed assessment of your business and customers Market and Community , comments and feedback monitored by HealthFit Sherpa to assure the most professional look and feel for your social media Blog, Facebook and Twitter , programs will be developed to assure the broadest visibility for your network Google page rank , is a key benefit of this program. HealthFit Sherpa will constantly assess and tune your activities to maximize visibility, drive rank Measurement and reporting , on traffic, audience interaction, leads, referrals Dedicated account management , once we gather data on your business and customers, an account manager executes day to day to activities HealthFit Sherpa Deliverables
  27. 32. <ul><li>Content management plan and creation </li></ul><ul><li>Social network identity development </li></ul><ul><li>Blog, Facebook, Twitter, accounts </li></ul><ul><li>Tool optimization </li></ul><ul><li>SEO analysis </li></ul><ul><li>Reporting and analytics </li></ul><ul><li>Dedicated account service </li></ul>HealthFit Sherpa Deliverables
  28. 33. HealthFit Sherpa Summary <ul><li>Turnkey social media marketing solution - Low monthly fee - Simple, powerful, customizable - Dedicated account management </li></ul><ul><li>Benefits for your business - Higher search engine visibility - More web traffic - More leads - Increased referrals and word-of-mouth - Enhanced connection with customers - More sales </li></ul>
  29. 34. HTTP://healthfitsherpa.com Bill Pryor [email_address] 781-254-3677 For more information or getting started

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