Digital Trends 2012

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Digital Strategist Chris Jobst from Switch: Liberate Your Brand discusses digital trends for 2012.

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Digital Trends 2012

  1. 1. 10/20/30

Digital Presentation
  2. 2. Trend #1

Establishing ThoughtLeaders
  3. 3. Trend #1

What is a Thought Leader:
A thought leader is an individual, firm orproduct that prospects, clients, referralsources, intermediaries and evencompetitors recognize as one of theforemost authorities in selected areas ofspecialization, resulting in its being thego-to individual or organization for saidexpertise.
  4. 4. Trend #1

Why is a Thought LeaderImportant:
With the changing landscape of SearchEngine indexing and the rise of SocialNetworks Thought Leaders will rise tothe top of consumer minds, searchresults and industry in general
  5. 5. Trend #1

How To Establish AThought Leader: 
For Business
  6. 6. Establishing ThoughtLeaders for a Business: 
Social Media Meet-ups 

  7. 7. Establishing ThoughtLeaders for a Business: 
Social Media Meet-ups 

  8. 8. Establishing ThoughtLeaders for a Business: 
Social Media Meet-ups 
 •  Establish Switch as a social Thought Leader •  Transfers an established professional network into a real world environment •  Use the face to face meet up to maximize the client or consumer experience •  Brands: Bring brand advocates
  9. 9. Trend #1

How To Establish AThought Leader: 
For Product
  10. 10. Establishing ThoughtLeaders for a Product: 
Social Media Interaction

  11. 11. Establishing ThoughtLeaders for a Product: 
Social Media Interaction

  12. 12. Establishing ThoughtLeaders for a Product: 
Social Media Interaction
 •  Use of Facebook and Twitter, etc as the go to place for product information •  Post relevant useful content that your users will want to share and/or use •  Post content that invokes interaction or a response
  13. 13. Trend #2

Why Establishing AThought Leader IsImportant: 1 of 2
  14. 14. Using the ThoughtLeader:
Now that SEO Is Over The Hill?
  15. 15. Using the ThoughtLeader:
Now that SEO Is Over The Hill? •  Searchable content is changing, thus changing the landscape of online publishing •  Google is putting less emphasis on ‘backlinks’ and website content •  With a recent Google algorithm change they are now putting more relevance to social content, likes, shares, tweets, reddits, etc. •  Invest in real, valuable, relevant content that your audience wants •  Grow your internal Thought Leaders to where they can add value to your
  16. 16. Using the ThoughtLeader:
Now that SEO Is Over The Hill?
  17. 17. Interesting byproduct:
Remove your personal social contentfrom search results:
https://www.google.com/webmasters/tools/removals

  18. 18. Trend #3

Why Establishing AThought Leader IsImportant: 2 of 2
  19. 19. A good social strategy canresult in free: InboundConsumers
  20. 20. A good social strategy canresult in free: InboundConsumers •  Inbound Marketing: Having consumers find you through peer group word of mouth •  Connecting with other Thought Leaders and having them sing your praises •  Consumers who come to you through peer group approval are more qualified than consumers who find you through a blind search
  21. 21. Trend #4

Real Time Marketing
  22. 22. Real Time Marketing•  Real-time marketing means businesses reacting in real or near- real time•  It’s about relevant messaging, and it‘s achieved in social channels by listening to and anticipating customer needs•  Delivering a message at the ‘point of need’
  23. 23. Real TimeMarketing •  Real time monitoring of Twitter •  Identify who is “in need of a snack” •  Offer free product Sample •  4.2 Million earned media impressions •  Delivered 3,600 free samples •  Sales increase
  24. 24. Real TimeMarketing •  Use of Foursquare to reach consumer when they check in, in-store •  Social / Local / Mobile •  Offer free product Sample •  Coupon can be scanned directly from phone
  25. 25. Real Time Marketing•  Don’t discount or take for granted mobile phone usage for consumer products, b2b or events •  We need to use Responsive Design for future applicable client projects
  26. 26. Real TimeMarketing
  27. 27. Trend #5

Gamification
  28. 28. Gamificatio n •  Gamification is the use of game design techniques and game mechanics to engage audiences •  Badges, points, rewards, leaderboards to keep consumers coming back and spreading the word •  Increase retention and repeat users •  MDChallenge, NattyLight (if launched), Foursquare
  29. 29. Gamificatio n
  30. 30. Gamificatio n
  31. 31. Questions?

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