Mv assignment 02 2015 proforma v2

MUSIC VIDEO
ASSIGNMENT 2
YOUR GROUP NAME
HERE

GUIDANCE
This template PowerPoint presentation includes all the
relevant elements you need to cover in your Music Video
Assignment 02
It is suggested you save this PP in a different name and
share it with your group so you always have a copy –
some sections require you to delete the information on
the slide and replace with your own work
Add more pages to each section where necessary [you
should be doing this!]
Add visuals as you see necessary
This document will be added to as you progress through
the pre-production phase.

TASK 1 Idea Generation and
Research

RESEARCH & IDEA
GENERATION
Select a song/track that you like [or don’t like!]
Generate three ideas for music videos employing styles,
techniques and conventions that we have looked at in
previous sessions. Explore how you could interpret the
song differently using different methods
You can add any extra info you think is relevant, images,
mind maps, etc
For quick mind maps you could use bubbl.us to generate
these

RESEARCH
Watch a selection of videos to get your ideas started,
make note of a minimum of 5 – add extra slides,
screenshot the video and in bullet point note down info
in terms of camera, editing, art design, performance, etc
and how this might link to your production

VIDEO 1
• Beyoncé – Countdown
https://www.youtube.com
/watch?v=2XY3AvVgDns
• Camera is facing
straight for a majority
of the video.
• Variety of close ups,
medium shots and long
shots.
• Use of collage is used
frequently. I enjoy this
style a it is more
interesting to the
viewers eye.
• A lot of the video is
captured on a solid
coloured background.
• Performance is very

VIDEO 2
• Rihanna - We Found
Love ft. Calvin Harris
/watch?v=tg00YEETFzg
• This music video
contains a storyline.
• Love story between two
people.
• Camera shots are a
variety of long, medium
and close up shots.
• The use of light is used
carefully, reflections
include colours to
reflect the mood.
• The editing is both cut
to the beat of the and
also cut freely to the
• Performance is acted in the storyline. A
lot of dramatic scenes such as break
ups. Areas of the song are featured in a
run down house/ room.
• A lot of the settings/ locations in the
music video reflect the situation and
the problems the characters are facing.
• Unlike ‘Video 1’, this video is set in real
locations rather than a studio.

VIDEO 3
• Lady Gaga - Born This
Way
/watch?v=wV1FrqwZyKw
• This music video has
more abstract and
unique aspects to it, as
Lady Gaga is famous
for.
• Costumes, makeup and
setting is unique.
• Mostly set in a studio.
• Lighting is used to
create a strong contrast
in shadowing and
highlighting.
• Green screen effects are
used.
• Performance is both acted through as
small storyline in the introduction to
the video, and also a lot of
choreography through the dances.
• Variety of long, medium and close up
camera shots.
• Has a message, teaching viewers its
okay to be who you are. The artist is
trying to inspire her young fans by
giving the video a purpose.

VIDEO 4
• Stevie Wonder - Faith
ft. Ariana Grande
/watch?v=hNMMN46uFCc
• Variety of long, medium
and close up shots.
• This song was written
for a film, therefore
includes animation of
the characters from the
film.
• Video includes
animation incorporated
within the live action.
• No choreography within
the video, artists simply
walk through the street
and sit at a piano.
• Colour scheme includes bright and
vibrant colours on the costumes and
backgrounds, however also dark and
spotlight effective lighting within a
studio.

VIDEO 5
• Highly Suspect – Lydia
/watch?v=ev-bR9ii7Gs
• This video is captured
entirely in one
continuous shot.
• Filmed underwater
which is something I
could not do for my
production without
professional
equipment.
• Underwater gives the
impression of slow
motion.
• Slow motion creates
drama and intensity
with this similar
situation.
• Because this is captured in one
continuous shot, the camera tracks in
and out to and from the character to
give a variety of long, medium and
close up shots.
• The character does not move large
amounts through a majority of this
video leaving almost all the movement
to the camera.

SONGS
Shania Twain - Black Eyes, Blue Tears
Lady Gaga - Million Reasons
Sia - Angel By The Wings
Gladys Knight & The Pips - If I Were Your Woman

TECHNIQUES
In my music video I am going to use some techniques
from some of the music videos I looked at for my
research. I am going to use a variety of long, medium
and close up shots throughout and I am going to use
lighting to create effect.
I am going to take the technique of using collage within
the video, just like Beyoncé “Countdown”, to show two
different things happening at once.
I like the technique of slow motion, which I am taking
from the “Lydia” video by Highly Suspect, as it creates a
softer rhythm and a more dramatic effect to certain
situations. I can take the technique of slow motion and
expand it by reversing footage in my music video.

MIND MAP OF IDEAS
[SUMMARY OF IDEAS]

SUMMARY
5 opportunities of your ideas

SUMMARY
5 restrictions to your ideas

FINAL IDEA –
ARTIST/TITLE/INFO
Name of track / name of artist
Brief biographical background
Links to other artists
Genre info

FINAL IDEA – TRACK
SUMMARY
Summary/analysis of track [consider meaning, content,
duration, pace and style of the song]

FINAL IDEA – YOUR IDEA
Your creative concept/video synopsis [describe your
interpretation, use of imagery or narrative, genre
conventions, etc]

TASK 2 Pre-production
Assessment

GUIDANCE:
PRE-PRODUCTION
ASSESSMENT
You need to assess the viability of your production and
investigate what is required to enable you to make your
music video
Much of this task is hypothetical, which means you will
need to investigate standard costings for such a
production and apply these to your planned production
considering which equipment you would need and
resources, etc
Resources to support this are in the Pre-production
assessment folder on Blackboard
Delete the questions on each slide and insert your
responses

GUIDANCE:
BUDGET TARGET
You have provisionally given an outline target of £2000
to make your music video
This target should include a 10% contingency [that
means your budget should allow for £200 pounds within
the budget – so realistically you aim lower than £1800]
Your budget should account for everything, except your
own time and input
Consider more than one option to solve a requirement –
you may be able to balance your budget later, there will
have to be a compromise somewhere

GUIDANCE:
TIME
You will need to plan a schedule for the pre-
production/production/post-production
Nominally you should work on 2 weeks pre-production,
1 week filming [2 college days – Mon./Tues first week
after half term] and 2 weeks edit/post-production
Who is going to do what? How will you split the time?
When can you film? What is the availability of the
equipment/resources/locations/personnel?
What problems can you foresee? How will you overcome
them?

TITLE OF
PRODUCTION/PRODUCTI
ON OUTLINE
Summary of intended production
Detail here what you are going to make and the intended
outcome
Detailed breakdown of the music track chosen and your
interpretation of it [remember the questions in the
workbook, e.g. pace/mood/tone/structure]
Specific outline your intended technical/equipment
requirements
Include any details that you think [you could use material
from your pitch]

LOCATIONS
York:
I am not filming any specific places in york that I am
going to need permission. However I do want footage of
everyday people therefore I will need their consent to be
on camera therefore this is a limitation as some people
might not give consent. When it comes to filming outside
in the city there is no knowing what the weather will be
like. It could be sunny and warm or it could be wet and
gloomy. Going into york is not far away therefore
wouldn’t be a hassle, however money for parking will be
needed and parking in the city centre is not cheap. It
would be difficult to plan a recce as on the day of
production there is no knowing who will be in town and
what there will be for me to film, however to make sure I
do plan a recce I can travel into york before production
and select several location I like and want to film at.

EQUIPMENT
Camera:
Canon EOS 5D MkIII – to hire/ rent this camera costs £64.00 per
day. I want to rent this equipment for 2 days. This will result in
a charge of £128.00 for the camera.
Canon EOS C300 – to hire/ rent this cameras day rate is £110. If
I am filming for two days the cost for this camera is going to be
£220.
A basic Manfrotto Fluid Tripod has a day rate of only £8.00. A
tripod will be needed for camera stability.
Prices for both cameras and tripod were found on:
https://www.hireacamera.com/en-gb/products/HAC00-00403-
canon-eos-5d-mkiii/

FACILITIES
Studio:
York Photography Studio -
http://yorkphotostudio.co.uk/hire.htm
A half day in the studio costs £60.00. This
includes lighting, backdrops such as green
screen and plain white etc. and all other
facilities.
Editorial Suite:
Digital Snowball Editorial Suite is based in
London. The day rate for this suite is
£180. After two days of filming I will need
four days of editing resulting in the cost
being £720. For this I receive two desktop
computers contains Adobe Creative Cloud
with Final Cut Pro 7 and Final Cut Pro X.
http://www.digitalsnowball.com/video-
edit-suite-hire-london/

PERSONNEL
My project is going to be very independent and my video will
be produced almost entirely by myself however I am going to
require one member of cast to travel to the hired studio and
control one of the cameras in use. To make sure that my extra
crew member and I are available on the same day production
will most likely take place on a weekend where college study
will not become something to get in the way. I need to take
into consideration whether I am going to pay my crew member
or if I am going to pay for her travel and food for on the day.
I am not going to have any HIRED cast in my music video,
however I want footage of regular people on the streets of york.
When shooting this I am going to need consent from whom I
am filming that they are okay with being on camera. This will
not effect my budget.

PROPS/COSTUME/ETC
I am going to need a wig, makeup and female clothes for
my music video. I am going to have to buy the wig and
the clothes as I have a specific look I am going to want
for the video so it all fits in.
A basic wig from an online store such as eBay or Amazon
is going to cost around £20 - £60 depending of aspects
such as style, colour and texture.

GUIDANCE:
COSTS –
RESOURCES/SOURCES
Basic Guide to costs
 http://www.justfilm.co.uk/video-production-costs.html
Rates TV
 https://www.bectu.org.uk/advice-resources/rates/television-factual-
rates
Rates all media
 https://www.bectu.org.uk/advice-resources/rates
Research local production spaces for edit and post
production costs
Local equipment hire companies have costs for camera,
lenses and kit [tripod, dolly, steadicam rigs, etc]
Travel by vehicle can be nominally charged at 40p per mile –
so you need to know how far you location is from where you
are!

CODES OF PRACTICE
AND REGULATIONS
Do you need clearance for copyrighted materials? [you
will need to contact Mechanical Copyright Protection
Society-Performing Rights Society Alliance (MCPS-PRS)]
Do you have performers external to your group
performing? They will need release forms that declare
you can use footage of them in the production. This
needs to be planned for.
Do you have any actors under the age of 18? You will
need parental permission forms.
Are you filming on private property? You will need
written consent PRIOR to filming. Plan in advance. This
needs to be considered.
Consider where you may need specific risk assessments
and health and safety documentation

CODES OF PRACTICE
AND REGULATION
If you have anyone under the age of 18 starring in your
music video you must get parental consent for them to be
in the video as it is a professional production.
When wanting to work on location you need a location
release so they are aware where you are filming, what you
are filming and what time you are filming.

FINANCE/PRODUCTION
COSTS
Using industry rates cards and researched costs of
equipment [cameras], cast, crew, props and facilities
[locations, edit rooms, etc] calculate the likely cost of
your production
Outline details of financial considerations of project, this
could be cost of props/costume/travel/food/etc
Explain what your overall budget is [if applicable] and
how this is to be met
How will you deal with any extra costs? Contingency
fund? What percentage of your budget should this be?
[hint: add 10% on to the final cost, this should cover it!]
Do you foresee any problems? How will you manage
this/over come them?

OPTION 1
My Budget - £2000.
Areas I am going to spend my
budget:
1. Costume: £0
2. Studio - £60
3. Editorial Suite - £180
4. Equipment (Camera) - £60
5. Equipment (Tripod) - £15
6. Location - £0
7. Cast and Crew - £0
8. Cast and Crew (Food) - £20

OPTION 2
My Budget - £2000.
Areas I am going to spend my
budget:
1. Costume: £0
2. Studio - £60
3. Editorial Suite - £770
4. Equipment (Camera) - £220
5. Equipment (Tripod) - £8
6. Location - £0
7. Cast and Crew - £10 per
person
8. Cast and Crew (Food) - £30

FINAL BUDGET
BREAKDOWN
Product Cost
Costumes £0
Studio £60
Editorial Suite £770
Camera £220 per day
Tripod £8 per day
Location £0
Cast and Crew £10 per person
Cast and Crew (Food) £30

BUDGET EXPLANATION
AND JUSTIFICATION
I will not need to pay any money for my costumes or
location. This is because the cast can where their own
casual clothes for the video and I have chosen to go into
the city of York where I do not need to pay to film, I only
need permission. My most expensive products in my
budget are the Editorial suite an the Camera. This is
because I want the best quality resources as possible to
make my music video successful. FINISH

PRE-PRODUCTION:
VISUAL PLANNING
This section is concerned with the visual planning of your
music video
You should use this section to develop the sequencing or
your video, establish the relationship between the visuals
and the track itself and create a structure for you to
follow when filming
It is important that you ‘pre-visualise’ the video before
you make it; it will make filming and production a more
streamlined process
The following tasks are part of your visual planning
 Pre-visualisation and concept boards
 Storyboarding
 Shot list

PRE-
VISUALISATION/CONCEP
T BOARDS
Tool for exploring the direction and visuals
Provides inspiration and information for the “look & feel”
Presents key moments in your video
A means to sketch/plan ideas
Information on colour/lighting
Defining the “mise-en-scene”
Include as much here as you like, but keep it relevant to the
production, the following slides have been left blank for you
to approach in your own way, add more as you need to
Extension suggestion: edit a short sequence of clips that
have inspired or influenced your video [similar to this:
http://io9.com/5941145/this-directors-video-pitch-for-
hunger-games-might-be-better-than-the-real-movie]

In my mood board I have contained images that represent what
I want either in my music video or what I want my music video
to look like. As you can see there are both black and white and
coloured images. In my music video I am going to have, in a
way, two storylines being presented at once. One about a girl
who does not want to be feminine but she wants to be more
masculine, and one about a boy who is transforming himself
into becoming feminine. This represents ‘gender stereotypes’
and how they can effect people. The girls storyline is going to
be in black and white as she is being held back, this is going to
include many shots of her in her bedroom, the photos I have
chosen are very artistic. The lighting I want for the girls
storyline is very dark and gloomy, words representing her
stereotype will be projected on her face. However the images I
have chosen for the boys storyline are very colourful,
glamorous and show a positive and healthy image on the
subject area of gender. I am also going to contain shots both
male and female interests such as shoes and hobbies etc. I
have shown the locations I am going to collect footage from,
these locations are York city and in a photography studio. The
colour schemes I have chosen represent each storyline, the
coloured colour scheme contains pinks and reds to show the
positivity and the femininity of the boys storyline. However the
black and white colour scheme shows the dull emotions of the

RIP-O-MATIC
You should also construct a 15-20second Rip-o-matic
test reel using existing footage to convey the type of
video you want to make

STRUCTURAL
BREAKDOWN
Breakdown your track into it basic sections [e.g. intro,
verse, chorus, verse, etc] and apply broad visual ideas to
each section
You can use this as the master template for your
production, then add more shots to each section when
you develop your full visual plan
You should create a slide showing all the sections of the
song, then add a slide for each section with timings,
lyrics, what happens and details on specific shots
You could storyboard and shot list each section as you
go, to break up the process.

Intro
Oh so, your wounds they show. I know you have never felt so alone. But hold on,
head up, be strong. Oh hold on, hold on until you hear them come. Here they
come, oh.
0:00 – 0:55
Take an angel by the wings. Beg her now for anything. Beg her now for one more
day. Take an angel by the wings. Time to tell her everything. Ask her for the
strength to stay.
0:56 – 1:12

Chorus
Ooh, ooh, ooh, ooh. Ooh, ooh, ooh, ooh.
1:14 – 1:49
You can, you can do anything, anything. You can do anything. You can, you can
do anything, anything. You can do anything. You can, you can do anything,
anything. You can do anything. You can, you can do anything, anything. You can
do anything.
1:50 – 2:27

Verse 2
Look up, call to the sky Oh, look up and don't ask why, oh. Just take an angel by
the wings. Beg her now for anything. Beg her now for one more day. Take an
angel by the wings. Time to tell her everything. Ask her for the strength to stay.
Ooh, ooh, ooh, ooh. Ooh, ooh, ooh, ooh.
2:28 – 3:40
You can, you can do anything, anything. You can do anything. You can, you can
do anything, anything. You can do anything. You can, you can do anything,
anything. You can do anything. You can, you can do anything, anything. You can
do anything.
3:41 – 4:00

STORYBOARDING
Your storyboard should bring your idea to life
Provide an idea of the sequencing of you video
Provides a basis for production
Suggested online storyboard creators are:
 https://www.storyboardthat.com
 http://www.pixton.com [very complicated]
 http://www.storyjumper.com [allows you to insert your own images]
Alternatively, hand draw or photograph your storyboard and
scan or copy to insert it onto your slides
There are lots of tips collected together on Blackboard!

SHOT LIST
Your shot list should contain the sequential breakdown
of what you need to shoot for your video
It should work in partnership with your storyboard
It will be your working document when you film
It should contain the shot number, scene number, shot
description, framing and action you will see
It should also have information on performers in the
scene and other props, etc
Shot list template is on Blackboard in the pre-production
folder.

Shot
No.
Shot
Type
Time
Code
Description/notes (e.g. camera
movement, specific directions for
performers, etc)
1 Close Up 0:00 – 0:05 Close up of first (male) character wearing a face of
makeup. This sets the theme of gender
stereotyping as the first thing seen is a man with
makeup on.
2 Medium
Long shot
0:00 – 0:10 Shot of the second (female) character sat in an
empty room. This shot is in black and white and
shadow cast of a window is cast across her face.
This shot shows emotion.
3 Medium
Shot
0:10 – 0:20 Shot of the male character doing makeup. This shot
is to be edited in slow motion and reversed so it
gives the illusion the makeup is being removed
instead of applied.
4 Close Up 0:20 – 0:30 Female character is painting her nails. This shot is a
close up of her hands. The black and white effect
will be used on this shot and will be in slow motion.
However the speed will be faster than the previous
shot.
5 Medium
Shot
0:30 – 0:40 This shot cuts back to the male character doing
makeup continuing from when shot 3 left. This
shot is still in slow motion and reversed.
6 Long Shot 0:40 – 0:50 The female character is destroying all the feminine
aspects in her bedroom as she doesn’t want to be a
feminine girl. This shot will be in black and white

Shot
No.
Shot
Type
Time
Code
performers, etc)
8 Long Shot 1:00 – 0: This shot is of the female character sat on her bed
in a piles of mess and broken things emotional as
she isn’t who she wants to be. This shot will be in
black and white.
9 Close Up This shot is a close up of two pairs of shoes. One
pair is a pair of men’s trainers and a pair of
woman’s high heels. This shot is to contrast
between the two genders and how they are
supposed to look. This shot is also in lack and
white.
10 Extreme
Close Up
Extreme close up of the female characters face. She
is crying. This shot is in black and white however
this shot is in normal speed.
11 Medium
Shot
Shot of male character doing makeup. Shot is still
in slow motion and in reverse.
12 Medium
Shot
13 Long Shot Shot of the female character’s trashed bedroom. In
this shot the frame transforms from black and
white to colour as she has decided to become who
she wants to be.

Shot
No.
Shot
Type
Time
Code
performers, etc)
15 Long Shot The female character runs away from her home and
from where she is trapped. She wears football boots
and her boy clothes and is happy. This shot is in
slow motion.
16 Close Up Slow motion close up of the female character
running and smiling.
17 Close Up Close up slow motion shot of her feet as she drops
a football and plays football happily.
18 Medium
Shot
19 Medium
Shot
20 Medium
Shot
4:00 The final shot is of both the boy and the girl sat
together in the studio. The girl being her authentic
self and the boy being his authentic self. This
delivers the message of gender stereotyping is
something not to be used. The two characters are
happy.
This shot fades out into black while the final few

TASK 3.2 Organisational
Planning

PRODUCTION GROUP
INFO
Include names, contact info, and defined roles at
difference stages of production, using a table is
suggested

LOCATION INFORMATION
Information and images of your location[s] for filming
You should have address details, clearance/premissions
for filming, recce photos and floorplans [including
camera, equipment and cast/crew layouts]
Where possible, have a plan B fallback location option
Assess each location for any issues and suggest
solutions

RISK ASSESSMENT
Risk Assess each separate filming location using the
table in the camera H&S PP on Bb as a staring point
Completing a generic filming assessment would be a
start, then you can add specialist/site specific risks as
you progress your production
Remember, a Risk Assessment is an ongoing document,
you should evaluate if anything changes in production
and when you put control measures in place
You should add the table to each call sheet for each
location

CONTINGENCY
PLANNING
Things go wrong
Your contingency plan is there to give you a backup or to
minimise the effect on production
You should consider the following areas: Technical,
Location, Personnel and Organisational areas [about 5
potential issues for each]
Use the form in pre-production folder on Blackboard

PRODUCTION
SCHEDULE
Provide an outline of what you will do on which days
during production
You should broadly plan to the following structure:
- 2 weeks pre-production
- 1 week filming [plan for up to 2 days]
- 2 weeks editing [essentially 2 days for every day you
filmed]

CLEARANCE AND
PERMISSIONS
Any place you film and anyone you use in the filming of
your video must have a completed form
Blank forms are on Blackboard for you to complete and
insert here

TASK 4.1 Production
Record/Log

PRODUCTION
RECORD/LOG
Keep track your filming and production work with the
camera here
You could add stills of your work with annotations
You should include any specific details about how your
filming went and what you did on set to enable you to
complete the work
You should include Call Sheets and relevant production
documents here

CALL SHEETS
This links with your schedule
Complete a call sheet for each production activity
Forms are on Blackboard
Insert into Powerpoint here

EDIT DECISIONS
LIST/FOOTAGE LOG
Templates on BB to insert here
Log which shots you chose to use and which ones you
did not, explain why

Mv assignment 02 2015 proforma v2

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Mv assignment 02 2015 proforma v2