7. Type Explanation
Formulative or Exploratory R. Investigation on a process or event , to get new insight .
Hypothetical Research Testing a variable, or testing relation between variables to prove
whether its true or false
Diagnostic Research Investigation to Investigation determine the frequency of occurrence
or something occurring along with it
Analytical Research With collected data analysing
& making critical evaluation or decision about something
Empirical research Database research , experiment type Database of Research that
control variables
75. Small Size: Firms
with fewer than
100 employees to
be small.
In small firms, the VP of marketing may be in charge of all significant internal research projects.
This officer may focus on organizational research projects that relate to staffing or stakeholder relations,
or may be a sales manager who collects and analyses sales histories, trade association statistics, and other
internal data.
An advertising agency or a business consulting firm that specializes in research will be contracted if a
large-scale survey is needed.
Mid-sized: Firms
between 100 and
500 employees
The research department may reside in the organization under the Director of marketing research. This
person provides leadership in research efforts and integrates all staff-level research activities.
R. Analyst A person responsible for client contact, project design, preparation of proposals, selection of
research suppliers, and supervision of data collection, analysis, and reporting activities.
R. Assistant :Research employees who provide technical assistance with questionnaire design, data analyses,
and similar activities.
Large Size Firms:
over 500 employees
Each business unit’s research Director reports to the vice president of corporate marketing services. Many
large organizations have managers of customer quality research who specialize in conducting surveys to
measure consumers’ satisfaction with product quality.
