Market research is one the most important factors for the companies when they start their businesses. It is the process of collecting and analyzing data that helps companies to understand their target market, customers, and competition. Here in this ppt, we share all information that you need in Market research which helps you to understand how companies can grow their business through Market Research services.

1. All You Need to know
About Market Research
Indicators Consulting

2. Introduction
2
Market research is a set of techniques used to
collect information to understand a company's
potential target market and business prospects
in a specific area. Investors, entrepreneurs and
businesses use this research technique to
design better products, upgrade products and
services, improve customer experience, and
plan a marketing and sales strategy that attracts
quality leads and improves business results.

3. Benefits of
Market
Research
• Helps businesses strengthen their position.
• Minimises all types of investment risk.
• Facilitates strategic planning.
• Helps in identifying emerging trends.
• Guides businesses to stay ahead of the competition.
• Provides revenue estimates.
• Focuses on customer needs, demands and expectations.
• Helps assess the success of a business against benchmarks.
• Identifies potential threats and opportunities.
• Helps to find your and your competitor’s strengths and
weaknesses.
Here are some benefits of Market research:

4. Primary
Research Vs.
Secondary
Research
Primary research is a method or technique of research used
by companies to collect data or information themselves.
Examples are surveys, observations, interviews, field trials,
taking customer feedback and ethnographic research.
Secondary research is a technique in which companies use
indirect resources to understand business feasibility. While
conducting secondary research, companies may fetch data
from government documents, statistical databases, news
articles, published academic papers, genuine publications, and
historical records.

5. Qualitative Vs. Quantitative Research
In simple words, quantitative market
research is the process of collecting large
amounts of data by conducting surveys,
polling and through questionnaires.
Contrary to this, qualitative market
research refers to closely observing
customers to determine their motivation,
usually in small groups or face-to-face
interviews.

6. Surveys
Focus
Groups
Qualitative
Interviews
Social
Media
Listening
Observations
Field
Trials
Competitive
Analysis
Public
Data
Purchased
Data
Sale Data
Analysis

7. How to Create Effective Market Research
The following five tips are very helpful for effective
market research.
 Identify the information you need
 Use market reports and other data
 Use field research
 Interpret the information
 Consider using a market research agency

8. +971 4 5700 495
Contact Us
One of the most reputable companies in Dubai,
UAE studies, Indicators Consulting is a name
to reckon with. We with vast experience in
market research and business feasibility have
professionally trained professionals to help
you throughout the process of market research
for your business, also guide you in finding the
most prospective market for your business.
Find Your Business Feasibility Study Expert
Office 5, The Binary by Omniyat,
Business Bay, Dubai, UAE