Demand refers to a buyer's willingness and ability to pay for a good or service. Forecasting is predicting the future based on past and present data. Forecasting is used for production planning, sales forecasting, inventory control, and long-term investment growth and stability. Short-term forecasting helps with production scheduling, reducing goods, determining price policies, and short-term financial planning. Long-term forecasting assists with new unit or expansion planning, man-power planning, and long-term financial planning. Forecasting methods include consumer surveys, statistical techniques like trend projection, and graphical and least squares methods.