Jonathon Karelse graduated from MIT Sloan School of Management with a degree in value chain management. Since 2012, he has worked as a partner for NorthFind Partners, which provides analytics, functional expertise, and change management services including demand forecasting and planning for global organizations. While demand planning is vital for business success, it is not an exact science, so businesses should determine possible forecasting issues and ensure any forecast implementation considers short and long-term impacts, current demand patterns, business constraints, and demand risks to identify the most profitable products.