17 Tips for Teaching Social Media Marketing
•Download as PPTX, PDF•
2 likes•1,724 views
This presentation gives tips on how to teach a social media marketing course. The slides are loaded with resources for instructors and students. Learn more about Stukent and digital marketing education here: www.stukent.com https://stukent.com/expert-session-sp... https://www.facebook.com/stukentapp/ https://twitter.com/StukentApp
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to 17 Tips for Teaching Social Media Marketing
Similar to 17 Tips for Teaching Social Media Marketing (20)
More from Stukent Inc.
More from Stukent Inc. (20)
Recently uploaded
Recently uploaded (20)
17 Tips for Teaching Social Media Marketing
- 1. Tips for Teaching Social Media Marketing
- 2. TIP #1 Analyze Social Media Cases ● Exposure to relevant challenges that real companies are facing ● Engages students in analytical, data- driven problem-solving ● Decision making in complex situations ● Peer interaction through debate, presentations, and role plays ● Relatable brands
- 3. TIP #2 Discuss Key Social Media Trends ● News You Can Use by Stukent blog ● Send an email to the students with recent social media trends
- 4. TIP #3 Encourage Regular Social Media Content Creation ● Blogs ● Websites ● Infographics ● Videos ● Photos
- 5. TIP #4 Utilize Mimic Social ● Write targeted social media ads ● Learn social media content promotion strategies ● Learn how to measure key performance indicators ● Ad budgeting ● Proper content scheduling ● Provides hands-on learning experience
- 6. TIP #5 Teach the Fundamental Principles and Concepts Some fundamentals principles to consider: ● Social Media Etiquette ● Communication Skills ● Research Skills
- 7. TIP #6 Demonstrate Social Media Tools and Platforms If you have time include a demonstration of a couple automation tools. ● Hootsuite ● Buffer ● CoSchedule ● HubSpot ● Social Flow
- 8. TIP #7 Require Students to Keep a Blog ● Wix ● Weebly ● Yola ● Squarespace ● Wordpress (Jeff Larson’s project)
- 9. TIP #8 Use a Broad Variety of Social Media Platforms ● Facebook ● Instagram ● Twitter ● LinkedIn ● Pinterest ● YouTube ● Explore new and smaller platforms
- 10. TIP #9 Select a Textbook That Fits Your Course ● Continuously updated ● Built-in quizzes & grading ● Lesson plans ● Learning objectives & PPT slides ● Recorded expert session ● Sample syllabus
- 11. TIP #10 Complete Social Media Certification Programs ● Hootsuite University ● Google Analytics Academy ● Social Media Academy ● HubSpot Academy ● Moz Academy ● Mimic Social Certification
- 12. TIP #11 Require Projects That Encourages Application of Learned Material ● Social media content analysis project (Real world project) ● Exploring Facebook audience insights project ● Other projects that might be available online
- 13. TIP #12 Find Websites/Blogs That Will Keep You Up-to-date on Social Media Trends ● Stukent Blog ● Sprout Social ● Social Media Examiner ● Buffer Social ● Razor Social ● Socially Sorted ● Hootsuite
- 14. TIP #13 Keep Students Updated on the Career and Internship Opportunities ● Stukent Job Board ○ Social Media Manager ○ Social Media Specialist ○ Social Media Coordinator ○ Social Media Analyst ○ Social Media Community Manager ○ Social Media Planners
- 15. TIP #14 Encourage Students to Follow Industry Experts ● Neil Patel ● Dennis Yu ● Liz Strauss ● Jay Baer ● Ann Smarty ● Sujan Patel ● Andrew Chen ● Aleyda Solis ● Angie Schottmuller ● Mari Smith
- 16. TIP #15 Utilize Stukent Expert Sessions Other Stukent Expert Sessions: ● Molly Pittman (Digital Marketer) ● John Gagnon (Microsoft) ● Trevor Erikson (Stukent) ● Aj Wilcox (LinkedIn) ● Oli Gardner (Unbounce) ● Zack Olsen (Columbia)
- 17. TIP #16 Facilitate Class Competitions ● Simulations competitions ● Content creation competitions ● Social media competitions
- 18. TIP #17 Listen to Social Media Podcasts ● Social Pros by Jay Baer and Adam Brown ● Social Media Marketing with Michael Stelzner of Social Media Examiner ● Social Media Social Hour by Tyler Anderson ● Hashtagged by Jordan Powers ● Online Marketing Made Easy by Amy Porterfield
Editor's Notes
- Many students learn better from examples than from logical development starting with basic principles. The use of case studies can therefore be a very effective classroom technique. A major advantage of teaching with case studies is that the students are actively engaged in developing their skills in: (on the slide) Stukent offers real-time cases with their Social Media Textbook
- To keep up with the constant change send an email every week with four or five news articles and then allocate a small amount of time for class discussion. This tactic not only keeps your course relevant but it also instills in your students a critical routine in effective social media management, as well as staying on top of current social media trends.
- Like most subjects, students learn best by doing. All students can benefit from a structured approach to creating content. The best vehicle for teaching content creation is through the students’ own social media presence. It forces them to think strategically about how they are perceived online, how their online presence fits in with their career strategy, and the type of voice that they’re seeking to develop. This project assignment teaches the students to be more purposeful in their use of these platforms.
- When it comes to internet marketing, it’s all about testing, analyzing the results, implementing changes, and more testing. Your students benefit greatly from performing these tests in a simulated environment with real data within Mimic Social platforms. Mimic Social simulations creates a user-friendly interface where students can easily learn the principles of Internet Marketing throughout the semester. The following are the benefits of using simulation in the classroom (on the slide)
- Etiquette: Review what comprises proper social media etiquette Communication Skills: Emphasize the importance of professional communication skills. Critique spelling, grammar, format, and tone. Research Skills: Encourage the development of content on social media that utilizes a variety of sources: blogs, journals, white-papers, and news sites.
- The following are only suggested resources. Professor can utilize any social media tools and platforms they desire.
- Blogs have the potential to expand student creativity, not to mention their writing skills. Provide students with multiple ways to engage with assignments, based on their individual talents. Blogging is one technique for doing so. In addition, blogs give students the ability to improve communication and collaboration through the commenting feature When used as an in-class assignment, blogs can keep your students on task and focused Creating a classroom blog instead of individual blogs fosters an online community for your students to extend the classroom beyond the 4 walls.
- The following are only suggested resources. Professor can utilize any social media tools and platforms they desire. Discuss why businesses pick and choose different platforms
- List all of the reasons this text works so well for a course
- The following are only suggested resources. Professor can utilize any social media tools and platforms they desire.
- Inspires students to obtain a deeper knowledge of the subjects they're studying Students retain the knowledge through this approach faster than through traditional textbook-centered learning. Students develop confidence and self-direction as they complete projects Students gain organizational and research skills, develop better communication skills, and develop lasting relationships with their peers.
- The following are only suggested resources. Professor can utilize any social media tools and platforms they desire.
- Keep students updated on the career opportunities in your local area. Job opportunities can be found on multiple websites and platforms
- Students could pay over $1,500 + travel fees to hear industry experts speak at internet marketing conferences across the world, or they could watch a Stukent Expert Session and get instant access to the same content for FREE! Students can view them in class or at home. Students can watch and listen to presentations on all of their favorite devices and from any location they choose.
- Simulations competitions (highest revenue) Content creation competitions (page views) Social media competitions (likes, shares, comments, etc)