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How to teach a blended digital marketing course with real world practitioner inputs

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How to teach a blended digital marketing course with real world practitioner inputs

  1. 1. How To Teach a Blended Digital Marketing Course With Real World Practitioner Inputs #StukentDS19 SCOTT DAVIS ASSISTANT PROFESSOR OF MARKETING UNIVERSITY OF HOUSTON-DOWNTOWN @scottwdavis ERIC SANINOCENCIO DIGITAL MEDIA DIRECTOR @ericsan @eric-saninocencio
  2. 2. Theory is not enough #StukentDS19
  3. 3. The Case for Practitioners #StukentDS19 In 2018, 90% of 376 UHD graduate students surveyed responded that the faculty-practitioner team teaching either “met” or “surpassed” their expectations. SCOTT DAVIS ERIC SANINOCENCIO @scottwdavis @ericsan
  4. 4. Game Plan Faculty Member 1. Script the lesson and share with the practitioner in advance 2. Use student inputs to involve the practitioner 3. Change the game plan to accommodate practitioner ideas and interests #StukentDS19 SCOTT DAVIS ERIC SANINOCENCIO @scottwdavis @ericsan
  5. 5. Game Plan Practitioner 1. Review readings and videos before class 2. Consider what will make the lesson most memorable 3. Choreograph planned activities with the professor #StukentDS19 SCOTT DAVIS ERIC SANINOCENCIO @scottwdavis @ericsan
  6. 6. Share the Spotlight Team Teaching ● Let the practitioner lead sections ● Provide practical perspective with relevant work examples ● Offer alternate views ● Challenge students to consider applying content #StukentDS19 SCOTT DAVIS ERIC SANINOCENCIO @scottwdavis @ericsan
  7. 7. #StukentDS19 The Perfect Combo 1. Mutual respect 2. Create a collective outcome based on individual contributions 3. Consciously raise the energylevel
  8. 8. Q&A #StukentDS19 SCOTT DAVIS ERIC SANINOCENCIO @scottwdavis @ericsan
  9. 9. Applications of This Model ● Corporate Fellow ● Online Practitioner Series (podcast, videos) ● Alternating Sessions ● Guest Speaker Series ● Real-world Projects #StukentDS19 SCOTT DAVIS ERIC SANINOCENCIO @scottwdavis @ericsan

Editor's Notes

  • Explain blended flipped classroom
  • Deliver lecture content online
    Devote class time to hypotheticals, discussions, and application

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