Standout in the Marketplace with Social Media
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This document discusses top questions about social media marketing and provides guidance on getting started with social media. It outlines the history of social media from 1979 to present day and gives tips on creating engaging content, measuring results, and integrating social media activities. The document recommends setting a review schedule, business objectives, and metrics when creating a social media business plan.
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Standout in the Marketplace with Social Media
- 3. Top Questions – Social Media 1. How do I get started using social media marketing? 2. How do I consistently create content that’s compelling and engaging? 3. How do I measure the effect of social marketing on my business? 4. How do I integrate and manage all of my social media marketing activities? 5. How do I improve customer engagement with social media? 6. How do I master the use of specific social media platforms? 7. How do I effectively find my target audience with social media? 8. What are the trends in social media marketing?
- 4. When Was Social Media Created? • 1979 Usernet Systems were created • 1994 ‘Social Media Spaces’ was used • 1997 AOL introduced Social Media – mashup of technology and communication • 1999 SocialMedia.com was created
- 7. now, social media universe is expanding
- 9. Social Media Business Plan • 5 Easy Steps 1. Set a Review Schedule 2. Set the Business Objectives 3. Set Specific Concrete Steps 4. Match Tasks to Skillset 5. Develop Useful Metrics
- 10. Hierarchy of Social Marketing
- 11. Benefits of Social Media Marketing * Source: Social Media Examiner 2012
- 12. Getting Started…Using Social Media Make it easy and non-threatening for your audience to participate. Write share-worthy content. Acknowledge and recognize your audience Integrate all of your marketing efforts. Don’t try to keep up with the Jones’.
- 13. Blog/Posting Topics • Uniqueness of specific floor plan • Highlight a specific sub-contractor • Builder community contribution • Decorating tips from designer • Highlight any awards • Tax credit updates • Buyer testimonial • New homeowner tips • Positive housing market news • Personal hobby of employee
- 14. Measuring…Success Measuring… • Shares or Retweets per Page View • Page vies aren’t the real number. • Comments Per Page View • Track Results from Inquires • Analyze & Create Report Results
- 16. Social Media Outsourcing * Source: Social Media Examiner 2012
- 17. Be Consistent with Your Brand • Use original content • Don’t use stock photos to represent you • Use same logo layout for all mediums • Know your audience
- 22. The ROI of Social Media • Define through tools like; Google Analytics • Timing is EVERYTHING • Is it too late to get started? • It’s not a FAD. • Set Time-Limits for yourself. • Make changes along the way.
- 23. Your New 20 Minute Schedule • 5 Minutes – Check Twitter for chatter • 5 Minutes - Scan Blog Alerts for important articles • 5 Minutes – Filter and Flag relevant industry-related LinkedIn questions • 3 Minutes – Login to Houzz.com and scan for questions on your portfolio • 2 Minutes – Login to Facebook to scan your wall and comments
- 24. * Source: Social Media Examiner 2012
Editor's Notes
- Regardless of your experience with social media marketing, there's something for everyone. If you're a beginner this session will define time commitments and educate you on the benefits and tools that your peers are using to successfully drive their business. If you're a power user we'll cover the gleaming question of what type of social media marketing should you focus on and how you should measure those successes. Lastly we'll talk about new technology and outlets that help you streamline your content to your intended audience…the consumer.
- About Me: I started GHID in Fall 2010, before that I was doing freelance work and part-time employment with Williams-Sonoma Home as an in-house designer. Moved to Portland 7 yrs ago – started restoring my 1909 Foursquare and then bought some other property to develop as rental property. -Prior Corp life at Gap Inc, developed technology for the fast-paced Old Navy Brand, managed the project of first retail Gift Card for a retailer, introduced money scales to US, developed payroll and operational standards for the company -June of 1999 Life Changing Event that was a workplace injury, multiple individuals were injured and I suffered a Traumatic Brain Injury TMI -6-8 months I wasn’t very responsive and then began to have 30+ hrs of therapy a week in my home to learn to eat/swallow, read, speak and walk again. -Long process of a lot of care from family and friends and an occupational therapists developed a rehab program customized for me -Within the therapy groups I didn’t fit the ‘norm’ TBI patient, most where injured in logging, iron work, or dock environments -My therapy became the remodel of a home, working slowly installing a new sink and faucet and a lot of my childhood growing up working on construction sites came back as a knowledge base -We then continued to work on two more homes and thus far in my remodeling and home owning we have remodeled 17 homes.
- Usernet – form of newsgroups
- A departure from the chocolate brown finishes
- 88% of all marketers indicated that their social media efforts have generated more exposure for their business pages. This has grown another 9% annually
- Not only does your content matter on the social web but your personality matters, too. Not all content can be amazing but make it interesting for all your readers Power of social media marketing comes from the relationships you develop with your online audience Your fans will become brand advocates and will talk about your business, champion it, and defend it against naysayers All marketing efforts have to work together; cross promote and be consistent with your message Just because your peer or competitor is doing something on social media doesn’t mean you have to try the same thing
- 2010 14% businesses outsourced in 2011 28% businesses outsourced their social media.