1. Social Media
Brite Wash Coin Laundry
Chicago, IL
Frederick M. Pascual
José H. Vigil
Lake Forest Graduate School of Management
August, 2012

2. Agenda
• Brite Wash Coin Laundry
• Proposed Social Media Strategy
• Final Social Media Strategy
• Implementation Timeline
• What Worked and What Didn’t
• Leason’s Learned

3. Brite Wash Coin Laundry
• Self Service, Coin Operated, Staffed
• Marketing and Social Media Program
• Leadership Lack of Understanding
• Fear of Unknown Technology
• Implementing a Social Program:
• Solve Programs
• Feedback on Products and Services
• Consumers interact with Brand
• Market to consumers

4. Proposed Social Media Strategy
• Brite Wash Coin Laundry will create a
social media community, valuable content,
conversations and conversions with its
customers using the following tools:
• Facebook
• Twitter
• LinkedIn
• YouTube
• It will advertise and promote these tools
thru an Internet Website and posters at the
Laundromat

5. Finalized Social Media Strategy
• Understands Customers, Employees, and
Partners are on Social Media
• Be part of their conversations, hear ideas
and feedback, share stories and news
• Tools / Channels
• Facebook: News and Information
• Twitter: Tweet News and updates on
Featured Videos
• YouTube: Laundry Tips & Techniques
• LinkedIn: Connect with Collegue &
Partners

6. Implementation Timeline
• August 2012
• Research
• Decide on Strategy
• Create Facebook and Twitter
• September 2012
• Create LinkedIn and YouTube
• Create Internet Website
• October 2012
• Designate/Hire Social Media Specialist
• Launch and Advertise/Promote

7. What Worked and What Didn’t
• Implementation was not possible during
session
• Deployment planned by 3rd Quarter 2012
• Analyze the engagement offering and
strategies
• Training on technology including Social
Media
• Staffing the program and evaluate the use
of monitoring service

8. Leason’s Learned
• To successfully implement a Social Media
campaign one must:
• Research the industry, the customers
and the competition
• Create value to customers and to the
business thru valuable content
• Make a commitment to always provide
valuable responses and status updates
• Have a dedicated employee posting
comments and replies.

9. Questions?