10 Tips for innovating with social media in the EdTech and education sector.

1. 10 Tips for Using
Social in Education

2. About

4. Tip 1
• Integrating social
• How to add social into your marketing plan
• Distribution networks
• Sociable widget and sharing features
• Commenting

5. Tip 2
• Think viral
• What content can you create
that you know people will want
to share
• Visual content
• The Give-Give
• Lead acquisition

6. Tip 3
• Social relationship development
• With prospective clients
• With clients
• With competitors
• With colleagues
• Lists & Social Organization

7. Tip 4
• LinkedIn groups
• For parents
• For alumni
• For faculty

8. Tip 5
• Twitter chats
• Homework help
• Crowdsourced tutoring
• Quizzes
• Study prep

9. Tip 6
• Slideshare
• Changes classroom learning opportunities

10. Tip 7
• Youtube/Skype
• Announcements
• Conferences
• Language learning
• Open Source Tutoring
• Screenshare features

11. Tip 8
• Email Marketing
• News & Updates
• Upcoming events
• Form downloads

12. Tip 9

13. Tip 10
• Think like you’re audience
• How do they use social media and how can you apply principles
from different industries to what you are trying to accomplish.

14. Consultations
• If you need ideas, advice, technical training or strategy help
for designing and implementing a social campaign for your
next big project that will change the world, let me know!

15. Questions?
• Thesocialshoppe.com
• @TheSocialShoppe
• Facebook.com/TheSo
cialShoppe