Course material

1. VIDEO LINK https://youtu.be/_VDGysJGNoI WATCH THIS MUSIC VIDEO
AND...
VIDEO LINK https://youtu.be/_VDGysJGNoI
WATCH THIS MUSIC VIDEO AND ANSWER THE FOLLOWING QUESTIONS
For your chosen video, identify the following rhetorical structures and strategies (if you're
confused about any of them, go back and review the assigned reading and other materials).
After you identify them, you must provide support for your identification with details from
the video.
So, for every identification you make, answer the question "How do you know that?" and
then give support from the details of the video. Giving this supporting evidence is crucial to
making your analysis legitimate.
The overall claim(s) of the visual
An identification and discussion of the reasons or evidence (implied or stated) in the visual
given to support the claim(s)
An identification and discussion of the warrants (implied or stated) in the visual
How has the rhetorician has used each of the three appeals of ethos, pathos, and logos to
persuade their audience?
A discussion of the intended audience and purpose for the visual argument and how the
rhetorician crafted their message to specifically persuade that audience.
This involves a specific discussion of the actual kairos of the visual. When was it produced?
What was going on at that time? Why was the visual delivered then? You'll need to look this
up.
A critical conclusion discussing how you think the visual argument could have contributed
to public discourse (discussion) around the issues depicted, identity building, and
collaborative knowledge about the social/cultural movement or moment and why you are
drawing that conclusion.