This document provides guidance on how to present answers to evaluation questions about a media product. It includes the following questions: - What kind of media institution might distribute your media product and why? Suggests showing the opening of your film alongside similar films and justifying the distributor based on genre conventions and research. - Who would be the audience for your media product? Suggests including information about the target age group and socioeconomic background, tied back to research. - How did you attract/address your audience? Suggests discussing storyline, props, locations, costumes, lighting and gathering audience feedback to evaluate effectiveness in reaching the target audience.