This document provides guidance on how to present answers to evaluation questions about a media product. It includes the following questions: - What kind of media institution might distribute your media product and why? Suggests showing the opening of your film alongside similar films and justifying the distributor based on genre conventions and research. - Who would be the audience for your media product? Suggests including information about the target age group and socioeconomic background, tied back to research. - How did you attract/address your audience? Suggests discussing storyline, props, locations, costumes, lighting and gathering audience feedback to evaluate effectiveness in reaching the target audience.

1. Evaluation Questions In what ways does your media product use, develop or challenge forms and conventions of real media products ? How does your media product represent particular social groups ? What kind of media institution might distribute your media product and why ? Who would be the audience for your media product ? How did you attract/address your audience? What have you learnt about technologies from the process of constructing this product ? Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product ?

2. Evaluation Questions What kind of media institution might distribute your media product and why ? Who would be the audience for your media product ? How did you attract/address your audience?

3. Ways to Present Your Evaluation Questions. What kind of media institution might distribute your media product and why ? Show the opening to your film next to the opening to one or two of the films you analysed for your research blog. Write a paragraph underneath which justifies your choice of distributor based on the genre of the film, the conventions of the genre, tying your justification back to your research.

4. Ways to Present Your Evaluation Questions. Who would be the audience for your media product ? You should already know some information about the age group and socioeconomic background of your target audience. You want to write a paragraph which ties your answer back to your research. You could take a photograph of a representative group of your target audience for your blog.

5. Ways to Present Your Evaluation Questions. How did you attract/address your audience? This is one of the most important evaluation questions. There should be some discussion of how you used storyline, props, locations, costumes, lighting, etc...to reach your target audience with relevant photographs to back up your points. You must also include some evidence of audience feedback and evaluate how effective you were, based on this feedback, at reaching your target audience. You should upload your film onto You Tube and gather comments from the audience and then put the film and these comments onto your blog. There is no guarantee however, that you are reaching your target audience on You Tube so you should also arrange to show your film to a small representative group of your target audience and film or record their responses to your film. You should then edit this as a short film and upload it onto your blog. Finally you need to evaluate your audience responses to your film and how successful you have been at attracting your target audience based on their feedback.

6. Ways to Present Your Evaluation Questions. Questions you could ask your target audience: What genre is this film? How do you know?