Audience Research
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Audience Research PowerPoint with interview videos embedded within. by Nowar Yacoub Centre No: 64770 Candidate No: 5559
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Audience research
The document discusses interviews conducted with media studies students to understand audience perspectives on indie music genres and conventions for a pre-production music video project. Key questions focused on typical sequences, linking lyrics to visuals, voyeurism, commercial potential, visual interpretations of titles/lyrics, performance aspects, target audiences, preferences for conventional vs innovative styles, and components of professional music videos. Responses informed how to effectively incorporate genre characteristics and engage the target audience.
Audience Research
The document summarizes interviews conducted with A-level Media Studies students about their opinions on indie music genre codes and conventions. The interviews included questions about narrative and performance expectations, linking lyrics to visuals, voyeurism, commercial potential, visual representations of titles and lyrics, conventions, target audiences, and preferences for conventional vs. innovative videos. Based on the responses, key components of an effective music video were identified, such as metaphorical meaning, verisimilitude, continuity, genre characteristics, and Goodwin's theory application.
Planning audience research
This document provides guidance on planning audience research by discussing several models of audience including reception theory, uses and gratifications theory, the 4Cs cross-cultural consumer categories, and Maslow's hierarchy of needs. It instructs the reader to design survey questions that uncover the preferred, oppositional, and negotiated meanings audiences may derive from media based on reception theory. Questions should also establish how audiences use media for diversion, relationships, identity, and information based on uses and gratifications theory. The document advises targeting survey questions to identify which consumer categories and needs audiences relate to based on the 4Cs and Maslow's hierarchy. It provides examples of how to apply these audience theories in survey design and sets a deadline for completing the audience
Lesson 2 applying vernallis
This document discusses analyzing student-created media projects using relevant media theories. It provides guidance for two assignment questions: 1) Analyzing skills development through two of the student's own media productions, and 2) Evaluating their work in relation to concepts like genre, narrative or representation. It introduces music video theorist Carol Vernallis and her identification of four key concepts for analyzing music videos: narrative, editing, camera movements/framing, and diegesis (story world). Students are prompted to apply Vernallis' concepts to analyze an example video and their own work. They are also asked to compare Vernallis' theory to ideas from another theorist, Goodwin, and evaluate which theory better describes their video.
Question 4
The document discusses research conducted to determine the target audience for a media product. A questionnaire was distributed to 20 people and the results showed that most respondents were aged 16-17. It was therefore decided that the target audience would be ages 15 and older. Many respondents also said their favorite subgenre was psychological thrillers. Taking this research into account, the media group decided to create a 15+ rated psychological thriller opening sequence aimed at audiences ages 15 to 25, with the goal of attracting a wide audience and commercial success.
Survey analysis
Christian Owens conducted a survey to learn about the target audience for his music video. Most respondents were female aged 17-24. They preferred a music video featuring a band performance that tells a narrative story in the indie music genre. While Owens initially planned to feature a solo artist, the audience preferences will require him to consider including a band instead. The survey provided useful guidance for Owens to create a music video that interests his target demographic.
Evaluation question 3
The document discusses audience feedback received for a short horror film project. A questionnaire was administered to the target audience of teenagers aged 13-18. Feedback indicated that the film successfully conveyed the horror genre and created tension through mise-en-scene and sound specifically. Suggestions to improve lighting were also provided. The filmmakers acted on this feedback to refine their project according to the target audience's needs and expectations, demonstrating the importance of obtaining audience perspectives.
Audience
This document discusses theories of audience and how they apply to music videos. It defines different types of audiences and explores three key theories:
1) Goodwin's theory that music videos provide repeated visual pleasure that encourages re-watching as audiences become familiar with genres and expectations.
2) Dyer's theory that stars are constructed images meant to appeal to audiences through different meanings to meet the needs of different audience groups.
3) Hall's encoding/decoding model where producers encode preferred meanings through codes and audiences decode based on expectations around genre and stars. Producers aim to position audiences to get the preferred reading.
The document prompts applying these theories by identifying the intended meaning in one's music video,
Recommended
Audience research
The document discusses interviews conducted with media studies students to understand audience perspectives on indie music genres and conventions for a pre-production music video project. Key questions focused on typical sequences, linking lyrics to visuals, voyeurism, commercial potential, visual interpretations of titles/lyrics, performance aspects, target audiences, preferences for conventional vs innovative styles, and components of professional music videos. Responses informed how to effectively incorporate genre characteristics and engage the target audience.
Audience Research
The document summarizes interviews conducted with A-level Media Studies students about their opinions on indie music genre codes and conventions. The interviews included questions about narrative and performance expectations, linking lyrics to visuals, voyeurism, commercial potential, visual representations of titles and lyrics, conventions, target audiences, and preferences for conventional vs. innovative videos. Based on the responses, key components of an effective music video were identified, such as metaphorical meaning, verisimilitude, continuity, genre characteristics, and Goodwin's theory application.
Planning audience research
This document provides guidance on planning audience research by discussing several models of audience including reception theory, uses and gratifications theory, the 4Cs cross-cultural consumer categories, and Maslow's hierarchy of needs. It instructs the reader to design survey questions that uncover the preferred, oppositional, and negotiated meanings audiences may derive from media based on reception theory. Questions should also establish how audiences use media for diversion, relationships, identity, and information based on uses and gratifications theory. The document advises targeting survey questions to identify which consumer categories and needs audiences relate to based on the 4Cs and Maslow's hierarchy. It provides examples of how to apply these audience theories in survey design and sets a deadline for completing the audience
Lesson 2 applying vernallis
This document discusses analyzing student-created media projects using relevant media theories. It provides guidance for two assignment questions: 1) Analyzing skills development through two of the student's own media productions, and 2) Evaluating their work in relation to concepts like genre, narrative or representation. It introduces music video theorist Carol Vernallis and her identification of four key concepts for analyzing music videos: narrative, editing, camera movements/framing, and diegesis (story world). Students are prompted to apply Vernallis' concepts to analyze an example video and their own work. They are also asked to compare Vernallis' theory to ideas from another theorist, Goodwin, and evaluate which theory better describes their video.
Question 4
The document discusses research conducted to determine the target audience for a media product. A questionnaire was distributed to 20 people and the results showed that most respondents were aged 16-17. It was therefore decided that the target audience would be ages 15 and older. Many respondents also said their favorite subgenre was psychological thrillers. Taking this research into account, the media group decided to create a 15+ rated psychological thriller opening sequence aimed at audiences ages 15 to 25, with the goal of attracting a wide audience and commercial success.
Survey analysis
Christian Owens conducted a survey to learn about the target audience for his music video. Most respondents were female aged 17-24. They preferred a music video featuring a band performance that tells a narrative story in the indie music genre. While Owens initially planned to feature a solo artist, the audience preferences will require him to consider including a band instead. The survey provided useful guidance for Owens to create a music video that interests his target demographic.
Evaluation question 3
The document discusses audience feedback received for a short horror film project. A questionnaire was administered to the target audience of teenagers aged 13-18. Feedback indicated that the film successfully conveyed the horror genre and created tension through mise-en-scene and sound specifically. Suggestions to improve lighting were also provided. The filmmakers acted on this feedback to refine their project according to the target audience's needs and expectations, demonstrating the importance of obtaining audience perspectives.
Audience
This document discusses theories of audience and how they apply to music videos. It defines different types of audiences and explores three key theories:
1) Goodwin's theory that music videos provide repeated visual pleasure that encourages re-watching as audiences become familiar with genres and expectations.
2) Dyer's theory that stars are constructed images meant to appeal to audiences through different meanings to meet the needs of different audience groups.
3) Hall's encoding/decoding model where producers encode preferred meanings through codes and audiences decode based on expectations around genre and stars. Producers aim to position audiences to get the preferred reading.
The document prompts applying these theories by identifying the intended meaning in one's music video,
Audience feedback
The document discusses audience feedback from focus groups, polls, and surveys conducted to help determine the type of music video to create. Focus groups with 17-year-olds showed a preference for music videos with narratives and some performance elements while avoiding sexualization. Polls on the author's blog found narratives were the most popular video type. Surveys confirmed audiences responded positively to the planned fully narrative video.
Question 3
The artist conducted audience research through an online questionnaire to understand what would appeal to their target audience of people who enjoy synthpop and new wave genres. The questionnaire asked about respondents' music preferences, why they watch music videos, and their preferences for video styles. Though the response was low, it helped the artist refine their plans for the music video, packaging, and advertising. Feedback from showing an early cut to classmates also provided useful guidance on lighting, shots, and capturing the mood of the song. This additional research helped the artist further improve their work.
Theory Research
This document defines and discusses various types of research terminology and methods. It begins by defining common metrics used to measure success like circulation, hits, box office figures, and ratings. It then explores the differences between primary and secondary research, as well as quantitative and qualitative research. The document also defines audience research, market research, and production research. It concludes by discussing objective vs. subjective research and the concepts of valid and reliable research results.
Primary Target Audience Research
The document discusses different methods for conducting primary research to understand a target audience's wants and needs from media. It describes advantages and disadvantages of questionnaires, interviews, and focus groups. The author conducted a focus group and questionnaire for their target audience. The questionnaire results showed that the audience mainly uses the internet and music daily, and wants media to be faster with less ads and more free content. For the author's thriller film idea, the focus group suggested adding an original twist. The audience agreed it was a good idea to stick to thriller genre codes and conventions.
Q3 Evaluation Kirtan
The document summarizes feedback received from an audience focus group on three media products: a radio trailer, magazine, and documentary about healthy eating.
The feedback was mainly positive as expected, with a preferred reading of the products. However, the radio trailer was seen as more different than the other two. The focus group enjoyed elements like sound effects but felt the background music was too loud and sound inconsistent.
For the magazine, they liked the layout, colors, images and design as anticipated. One person suggested making the writing bigger. Overall, the focus group agreed the products targeted younger audiences and had a consistent topic of healthy eating. The documentary and magazine were seen as working together best while the radio trailer was less connected.
Music documentury
The document summarizes the results of a questionnaire about music documentaries. It asked respondents questions about their interests in new music, whether they prefer musical or behind-the-scenes content, their experiences with music documentaries, preferred narrative styles, poster design preferences, and whether articles should extend the documentary or review a music set. The results showed majority interest in most elements tested, giving the filmmakers guidance on developing the documentary and ancillary materials.
Final questionaire
The document summarizes the results of a questionnaire about music documentaries. It asked respondents questions about their interests in new music, whether they prefer musical content or behind-the-scenes personal content, their experience with music documentaries, preferred narrative style, poster design preferences, and whether articles should include more information about bands or review a music set. The results showed majority interest in new music, a mix of musical and personal content, experience with music documentaries, voiceover narration, masculine poster colors, use of images over iconography, picture-focused articles, and a review format for articles.
Q1answer evalutation
Our media product challenges some conventions of the superhero film genre. It has an unconventional opening compared to typical superhero films and avoids stereotypical representations. While developed with a budget and timing constraints, the film opening seeks to engage its target 15-25 year old audience and break new ground through its soundtrack and sound design choices.
Target audience research iii
The document discusses qualitative research conducted to identify the target audience for a media product. Primary research involved qualitative questions to demographic and object-oriented questions. This helped identify that the target audience was 15-20 year olds living in the suburbs. Secondary research confirmed this. A qualitative questionnaire was developed with 18 questions, including demographic questions and questions about film preferences and social realism. Content analysis of the responses revealed recurring themes that the target audience prefers mysterious film openings that reveal themes/issues realistically over unrealistic Hollywood films. The target audience for the opening film sequence is adolescents who will respond best to a mysterious, shocking sequence revealing a theme or issue realistically.
Primary Audience Research
The document discusses research conducted for a music video targeting a primary audience. It describes deciding to use mainly qualitative questions in the questionnaire to get detailed opinions. Some quantitative questions would be used upfront to screen participants. While most audience members wanted multiple locations or a narrative in the video, the researchers decided on a single location of a house party/live gig to keep costs low as an emerging band and best represent the genre.
Research primary secondary quant qual
This document discusses different research methods and techniques used for screenwriting, including primary and secondary research as well as quantitative and qualitative data collection. It provides details on:
- Primary research techniques like surveys, interviews, and focus groups which provide original, tailored information but are time-consuming and expensive.
- Secondary research which uses existing information from sources like the internet or books, providing abundant, cheap data but not necessarily answering specific questions.
- Quantitative data which gives numerical, statistical responses that are easy to present graphically but lack depth, versus qualitative data from open-ended questions which provides richer insights but is harder to analyze.
- Best practices for surveys like understanding the audience, crafting relevant questions,
Audience Research
The document summarizes audience research conducted to inform the planning of a music video. A survey asked people about the music videos they enjoy and their preferences. Respondents enjoyed creative videos by artists like Kendrick Lamar that use interesting editing. They preferred genres like hip hop and rap. They wanted videos that are fun, creative, and avoid being boring or cheaply made. Costume, location, and incorporating a subliminal message that leaves an impression were also important factors. The goal is to create an innovative, trippy video that complements the music.
Presentation1
This document summarizes the key details of a student media production project. It discusses conducting research through questionnaires and focus groups to define a target audience of 16-21 year olds interested in supernatural/fantasy genres. It also covers learning progression from preliminary to full production, including improved skills with camera and editing software. The student believes a film company like Warner Brothers would be suited to distribute the supernatural film project based on the opening sequence created.
Opening and title sequence survey responses
The document reports on survey responses from a target audience of 16-30 year old males about an opening title sequence for a new media product. Most respondents were male, between 16-18 years old, and enjoyed thrillers. The majority identified the genre as thriller. Respondents particularly liked the soundtrack, camera work, and eerie atmosphere, but noted issues with inconsistent sound levels and video quality that distracted from the narrative. The creator is pleased with capturing the intended target audience and genres, and now knows to improve sound and video quality in the future.
Questionnaire results
The document summarizes the results of a 30 question questionnaire about music video and CD cover preferences. It finds that the sample of respondents was evenly split between male and female, mostly aged 16-18, and preferred R&B and pop music genres. Most respondents said they liked to watch MTV Base and preferred performance-based music videos that featured their favorite artist. They expected to see genres and choreography in R&B music videos and consumed music mostly online or through TV advertisements. The analysis suggests targeting 16-18 year olds for an R&B or pop music video to be promoted on MTV Base featuring genres and choreography.
Key Concept Audience introduction
This document introduces key concepts about analyzing audience for media texts. It distinguishes between vital audience elements ("GAPS")—gender, age, primary target audience, and secondary—versus other optional elements to consider. It provides examples of how to analyze the intended audience of a media text by discussing the likely gender, age range, and primary target audience suggested by different aspects of a CD cover. Students are assigned to individually analyze a CD cover's audience, compare findings with a partner, and report back to the class.
What have you learned from audience feedback- evaluation 3
Audience feedback is important as it can help improve media products and marketing campaigns. There are many types of feedback, including box office results, reviews, surveys, focus groups, test audiences, website analytics, forums, and social media. The author received feedback on a short film from peers and teachers through questions about what was good and how to improve. For a film poster, peers provided feedback on genre accuracy and manipulation of materials to engage audiences. Questionnaires also helped the author choose the best poster. A teacher provided advice to shorten and refine a film review with more appropriate vocabulary. This feedback helped the author identify strengths and weaknesses to improve their work.
Media magazine intro
The document provides instructions for an assignment analyzing magazine covers. Students are asked to analyze covers based on language, audience, colors, images, and codes and conventions. They must identify the target audience and how the magazine appeals to that audience. Students will analyze sample covers in groups and individually analyze two magazine covers of their choice for a coursework assignment.
Proposal writing process
This document provides guidance on writing a proposal by outlining three key sections:
1. Defining the Problem - Narrow the topic, research the issue thoroughly, and establish why it needs to be addressed. Identify causes and impacts.
2. Planning to Solve the Problem - Consider solutions rhetorically by assessing feasibility and tradeoffs. Research costs and benefits to convince skeptical audiences. Find examples of similar projects.
3. Drafting the Proposal - Emphasize the problem or solution based on audience awareness. Include the problem, proposed solution, and justification. Write concisely using headings and short paragraphs for online readers.
2. proposal
This proposal outlines a podcast called "Podcast of Legends" about the game League of Legends. The target audience is identified as people ages 18-24 who play League of Legends. Gender and social status do not matter for the content. Research on other successful podcasts will inform the production of this podcast to make it competitive. The proposal includes a schedule for the pre-production, production, and evaluation phases across 10 weeks. Research conducted includes surveys and interviews of the target audience to identify demographic information.
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Caperucita Roja vivía con su abuela y recogía manzanas, naranjas y flores en el bosque. Un día, se encontró con la bruja del bosque que tenía todos los números atrapados en un castillo. Caperucita engañó a la bruja cavando un hoyo y la hizo caer, rescatando a los números. Todos estuvieron felices al final.
Presentation1
- The author reviewed their preliminary work on creating a school magazine and found that while the color scheme worked well, the thin and formal font used for the masthead and cover lines lacked interest and boldness.
- Initially, the contents page looked empty without many page numbers or features. Comparing it to their coursework, the author saw improvements in their Photoshop skills and magazine layout abilities, using bolder fonts, a more minimalistic design, and a fully fleshed out contents page.
- Overall, the author preferred their coursework magazine and felt they had progressed in skills like magazine structuring, layout, and image editing.
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Audience feedback
The document discusses audience feedback from focus groups, polls, and surveys conducted to help determine the type of music video to create. Focus groups with 17-year-olds showed a preference for music videos with narratives and some performance elements while avoiding sexualization. Polls on the author's blog found narratives were the most popular video type. Surveys confirmed audiences responded positively to the planned fully narrative video.
Question 3
The artist conducted audience research through an online questionnaire to understand what would appeal to their target audience of people who enjoy synthpop and new wave genres. The questionnaire asked about respondents' music preferences, why they watch music videos, and their preferences for video styles. Though the response was low, it helped the artist refine their plans for the music video, packaging, and advertising. Feedback from showing an early cut to classmates also provided useful guidance on lighting, shots, and capturing the mood of the song. This additional research helped the artist further improve their work.
Theory Research
This document defines and discusses various types of research terminology and methods. It begins by defining common metrics used to measure success like circulation, hits, box office figures, and ratings. It then explores the differences between primary and secondary research, as well as quantitative and qualitative research. The document also defines audience research, market research, and production research. It concludes by discussing objective vs. subjective research and the concepts of valid and reliable research results.
Primary Target Audience Research
The document discusses different methods for conducting primary research to understand a target audience's wants and needs from media. It describes advantages and disadvantages of questionnaires, interviews, and focus groups. The author conducted a focus group and questionnaire for their target audience. The questionnaire results showed that the audience mainly uses the internet and music daily, and wants media to be faster with less ads and more free content. For the author's thriller film idea, the focus group suggested adding an original twist. The audience agreed it was a good idea to stick to thriller genre codes and conventions.
Q3 Evaluation Kirtan
The document summarizes feedback received from an audience focus group on three media products: a radio trailer, magazine, and documentary about healthy eating.
The feedback was mainly positive as expected, with a preferred reading of the products. However, the radio trailer was seen as more different than the other two. The focus group enjoyed elements like sound effects but felt the background music was too loud and sound inconsistent.
For the magazine, they liked the layout, colors, images and design as anticipated. One person suggested making the writing bigger. Overall, the focus group agreed the products targeted younger audiences and had a consistent topic of healthy eating. The documentary and magazine were seen as working together best while the radio trailer was less connected.
Music documentury
The document summarizes the results of a questionnaire about music documentaries. It asked respondents questions about their interests in new music, whether they prefer musical or behind-the-scenes content, their experiences with music documentaries, preferred narrative styles, poster design preferences, and whether articles should extend the documentary or review a music set. The results showed majority interest in most elements tested, giving the filmmakers guidance on developing the documentary and ancillary materials.
Final questionaire
The document summarizes the results of a questionnaire about music documentaries. It asked respondents questions about their interests in new music, whether they prefer musical content or behind-the-scenes personal content, their experience with music documentaries, preferred narrative style, poster design preferences, and whether articles should include more information about bands or review a music set. The results showed majority interest in new music, a mix of musical and personal content, experience with music documentaries, voiceover narration, masculine poster colors, use of images over iconography, picture-focused articles, and a review format for articles.
Q1answer evalutation
Our media product challenges some conventions of the superhero film genre. It has an unconventional opening compared to typical superhero films and avoids stereotypical representations. While developed with a budget and timing constraints, the film opening seeks to engage its target 15-25 year old audience and break new ground through its soundtrack and sound design choices.
Target audience research iii
The document discusses qualitative research conducted to identify the target audience for a media product. Primary research involved qualitative questions to demographic and object-oriented questions. This helped identify that the target audience was 15-20 year olds living in the suburbs. Secondary research confirmed this. A qualitative questionnaire was developed with 18 questions, including demographic questions and questions about film preferences and social realism. Content analysis of the responses revealed recurring themes that the target audience prefers mysterious film openings that reveal themes/issues realistically over unrealistic Hollywood films. The target audience for the opening film sequence is adolescents who will respond best to a mysterious, shocking sequence revealing a theme or issue realistically.
Primary Audience Research
The document discusses research conducted for a music video targeting a primary audience. It describes deciding to use mainly qualitative questions in the questionnaire to get detailed opinions. Some quantitative questions would be used upfront to screen participants. While most audience members wanted multiple locations or a narrative in the video, the researchers decided on a single location of a house party/live gig to keep costs low as an emerging band and best represent the genre.
Research primary secondary quant qual
This document discusses different research methods and techniques used for screenwriting, including primary and secondary research as well as quantitative and qualitative data collection. It provides details on:
- Primary research techniques like surveys, interviews, and focus groups which provide original, tailored information but are time-consuming and expensive.
- Secondary research which uses existing information from sources like the internet or books, providing abundant, cheap data but not necessarily answering specific questions.
- Quantitative data which gives numerical, statistical responses that are easy to present graphically but lack depth, versus qualitative data from open-ended questions which provides richer insights but is harder to analyze.
- Best practices for surveys like understanding the audience, crafting relevant questions,
Audience Research
The document summarizes audience research conducted to inform the planning of a music video. A survey asked people about the music videos they enjoy and their preferences. Respondents enjoyed creative videos by artists like Kendrick Lamar that use interesting editing. They preferred genres like hip hop and rap. They wanted videos that are fun, creative, and avoid being boring or cheaply made. Costume, location, and incorporating a subliminal message that leaves an impression were also important factors. The goal is to create an innovative, trippy video that complements the music.
Presentation1
This document summarizes the key details of a student media production project. It discusses conducting research through questionnaires and focus groups to define a target audience of 16-21 year olds interested in supernatural/fantasy genres. It also covers learning progression from preliminary to full production, including improved skills with camera and editing software. The student believes a film company like Warner Brothers would be suited to distribute the supernatural film project based on the opening sequence created.
Opening and title sequence survey responses
The document reports on survey responses from a target audience of 16-30 year old males about an opening title sequence for a new media product. Most respondents were male, between 16-18 years old, and enjoyed thrillers. The majority identified the genre as thriller. Respondents particularly liked the soundtrack, camera work, and eerie atmosphere, but noted issues with inconsistent sound levels and video quality that distracted from the narrative. The creator is pleased with capturing the intended target audience and genres, and now knows to improve sound and video quality in the future.
Questionnaire results
The document summarizes the results of a 30 question questionnaire about music video and CD cover preferences. It finds that the sample of respondents was evenly split between male and female, mostly aged 16-18, and preferred R&B and pop music genres. Most respondents said they liked to watch MTV Base and preferred performance-based music videos that featured their favorite artist. They expected to see genres and choreography in R&B music videos and consumed music mostly online or through TV advertisements. The analysis suggests targeting 16-18 year olds for an R&B or pop music video to be promoted on MTV Base featuring genres and choreography.
Key Concept Audience introduction
This document introduces key concepts about analyzing audience for media texts. It distinguishes between vital audience elements ("GAPS")—gender, age, primary target audience, and secondary—versus other optional elements to consider. It provides examples of how to analyze the intended audience of a media text by discussing the likely gender, age range, and primary target audience suggested by different aspects of a CD cover. Students are assigned to individually analyze a CD cover's audience, compare findings with a partner, and report back to the class.
What have you learned from audience feedback- evaluation 3
Audience feedback is important as it can help improve media products and marketing campaigns. There are many types of feedback, including box office results, reviews, surveys, focus groups, test audiences, website analytics, forums, and social media. The author received feedback on a short film from peers and teachers through questions about what was good and how to improve. For a film poster, peers provided feedback on genre accuracy and manipulation of materials to engage audiences. Questionnaires also helped the author choose the best poster. A teacher provided advice to shorten and refine a film review with more appropriate vocabulary. This feedback helped the author identify strengths and weaknesses to improve their work.
Media magazine intro
The document provides instructions for an assignment analyzing magazine covers. Students are asked to analyze covers based on language, audience, colors, images, and codes and conventions. They must identify the target audience and how the magazine appeals to that audience. Students will analyze sample covers in groups and individually analyze two magazine covers of their choice for a coursework assignment.
Proposal writing process
This document provides guidance on writing a proposal by outlining three key sections:
1. Defining the Problem - Narrow the topic, research the issue thoroughly, and establish why it needs to be addressed. Identify causes and impacts.
2. Planning to Solve the Problem - Consider solutions rhetorically by assessing feasibility and tradeoffs. Research costs and benefits to convince skeptical audiences. Find examples of similar projects.
3. Drafting the Proposal - Emphasize the problem or solution based on audience awareness. Include the problem, proposed solution, and justification. Write concisely using headings and short paragraphs for online readers.
2. proposal
This proposal outlines a podcast called "Podcast of Legends" about the game League of Legends. The target audience is identified as people ages 18-24 who play League of Legends. Gender and social status do not matter for the content. Research on other successful podcasts will inform the production of this podcast to make it competitive. The proposal includes a schedule for the pre-production, production, and evaluation phases across 10 weeks. Research conducted includes surveys and interviews of the target audience to identify demographic information.
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Presentation1
- The author reviewed their preliminary work on creating a school magazine and found that while the color scheme worked well, the thin and formal font used for the masthead and cover lines lacked interest and boldness.
- Initially, the contents page looked empty without many page numbers or features. Comparing it to their coursework, the author saw improvements in their Photoshop skills and magazine layout abilities, using bolder fonts, a more minimalistic design, and a fully fleshed out contents page.
- Overall, the author preferred their coursework magazine and felt they had progressed in skills like magazine structuring, layout, and image editing.
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The document discusses the results of a survey the creator conducted to get feedback on a music video they produced. 10 indie rock fans were surveyed. Most had heard of the band before, all correctly identified the genre as indie rock, and rated the video positively. The survey showed the narrative was clear and the creator was pleased with the creative elements included. The feedback confirmed the video's success in appealing to its target audience and achieving the goals of representing the genre and having repeat value.
A2 Media Evaluation - Question 3
The document discusses the audience feedback Ben Winter received for his media studies project creating a music video. He conducted audience profiling to define his target audience, distributed online questionnaires, and received feedback from a focus group. The feedback informed aspects of the music video like including more narrative elements over performance elements. It also helped refine ideas for related materials like the album packaging. The feedback demonstrated how media theories and targeting the intended audience are important for an effective media product.
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The document summarizes the results of a market research survey conducted to inform the creation of a music video. The survey found that the target audience is mostly female aged 16-20 who listen to indie/alternative music. Most respondents watch music videos a few times a month and prefer videos with narratives. Black and white editing was the most popular editing style. Social media and YouTube were identified as effective platforms for advertising and viewing the music video.
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The document discusses feedback received from two questionnaires about a music video. The first questionnaire established that the target audience of 14-25 year olds wanted to see close-ups of the artist. The second questionnaire after the video's release found that respondents thought the video appropriately portrayed hip-hop culture, had enough footage of the artist, and was fast-paced. It was mostly watched on YouTube, was targeted at the right audience, and had suitable content for teenagers and young adults. The feedback validated the creative choices made during the video's production.
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The document discusses the audience feedback the author received for a music video project. It describes conducting an online survey to profile the target audience, which was found to be 18-25 year old fans of singer-songwriter music from northwest England. The survey asked about music preferences, lifestyle, and preferred video styles. This informed the creation of the first draft video, which focused on themes of songwriting and seeking inspiration. A focus group provided feedback on the draft that helped clarify the narrative and identify additional shots needed.
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The target audience for the creator's products is 15-24 year old students to appeal to a sense of youth and freedom. Feedback was gathered through an online survey linked on social media that asked about what was done well and could be improved. Suggestions to make lighting more consistent, include more camera movement, and use a variety of question types provided useful feedback to enhance the video's professionalism.
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Task 3
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Evaluation Three Powerpoint
The document summarizes audience feedback that was gathered during the research process for an advanced music video portfolio. The feedback was gathered through question and answer focus groups at the beginning of the project to help determine the direction of the music video. The feedback revealed audience preferences and expectations for certain music genres that were then incorporated into the video. The feedback also influenced specific production elements like the filming style and helped evaluate how well the final video aligned with the original audience research. Areas for improvement were also identified that could make the research more effective in the future.
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The document discusses feedback the creator received from their target audience regarding music videos and how it shaped their own music video project. They conducted primary research through questionnaires and interviews to understand what their target audience, young females, like and dislike in music videos. Key findings included that the audience prefers narratives, good editing, costumes, and visuals that match the lyrics. They also disliked when visuals didn't match lyrics or when women were portrayed as sex objects. The creator incorporated this feedback into their music video by including a narrative, varied editing techniques, and ensuring visuals matched the lyrics. Additional feedback from pitching ideas and storyboards helped further refine the project.
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Research self assessment
Katie conducted research for a campaign by Mind, a mental health charity. She researched Mind's past projects and goals. She surveyed peers about stress, hobbies, and interest in an advert on mental health. Most feedback said her ideas were good and suitable. While her research was extensive, her audience profile could be more detailed. She rates herself between Merit and Distinction for her research.
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Question 4. What have you learnt from your audience feedback?
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Audience Research
- 1. Audience Research Interviews By Nowar Yacoub Candidate No: 5559
- 2. Introduction I conducted interviews in relation to my pre-production audience research, for which I surveyed a group of A level Media Studies students; equally divided amongst each gender. The questions were mainly directed to the interviewee’s opinions on the Indie Genre and what typical codes & convention it entails, so that I could identify them and apply them to my production. I picked out the best answer for each question from the range of candidates that were interviewed.
- 3. Questioning the Audience Prior to the actual questioning, I carried out some research into pre-production audience research and came up with the following conclusions; The point of the research is to acknowledge what appeals to the intended target audience. Then use this information to develop and enhance ideas, then determine whether ideas are achievable. In addition to this it allows you to configure and assess the Stereotypical representations, as well as decoding the codes & conventions. The targeted audience themselves should be an appropriately intended audience, who are individuals willing to answer in detail and are non-bias, this shows the examiner the engagement developed within the topic.
- 4. Question 1 What sequence would you expect from the Indie Genre? Narrative or Performance? Both?
- 5. Question 2 Should the lyrics directly link to the visuals? Why?
- 6. Question 3 Do the lyrics reflect voyeurism? (Unforeseen concept)
- 7. Question 4 Is the song appropriate for commercial/ mainstream use?
- 8. Question 5 What visuals would you relate to the title?
- 9. Question 6 What visuals would you relate to the lyrics?
- 10. Question 7 Is it too conventional to have performance aspects within an Indie music video?
- 11. Question 8 Who would you state as the stereotypical target audience for a track within the Indie genre?
- 12. Question 9 Would you prefer to see a high-quality conventional music video from the Indie Genre or a high-quality innovative music video from the Indie Genre?
- 13. Question 10 What components make a music video look professional?
- 14. Question 11 What would you say is one of the best Indie music videos of this age?
- 16. Engage audience
- 19. Range of shots and locations