The document outlines audience research conducted by Nowar Yacoub with A-level media studies students to understand perceptions of the indie genre through a series of targeted interview questions. Key findings include the importance of audience engagement in identifying effective music video components, such as narrative, visuals, and genre characteristics. The research aims to enhance production ideas by analyzing audience expectations and coding conventions within the indie music video context.

1. Audience Research InterviewsBy Nowar YacoubCandidate No: 5559

2. IntroductionI conducted interviews in relation to my pre-production audience research, for which I surveyed a group of A level Media Studies students; equally divided amongst each gender. The questions were mainly directed to the interviewee’s opinions on the Indie Genre and what typical codes & convention it entails, so that I could identify them and apply them to my production.I picked out the best answer for each question from the range of candidates that were interviewed.

3. Questioning the AudiencePrior to the actual questioning, I carried out some research into pre-production audience research and came up with the following conclusions;The point of the research is to acknowledge what appeals to the intended target audience. Then use this information to develop and enhance ideas, then determine whether ideas are achievable. In addition to this it allows you to configure and assess the Stereotypical representations, as well as decoding the codes & conventions. The targeted audience themselves should be an appropriately intended audience, who are individuals willing to answer in detail and are non-bias, this shows the examiner the engagement developed within the topic.

4. Question 1What sequence would you expect from the Indie Genre? Narrative or Performance? Both?

5. Question 2Should the lyrics directly link to the visuals? Why?

6. Question 3Do the lyrics reflect voyeurism? (Unforeseen concept)

7. Question 4Is the song appropriate for commercial/ mainstream use?

8. Question 5What visuals would you relate to the title?

9. Question 6 What visuals would you relate to the lyrics?

10. Question 7Is it too conventional to have performance aspects within an Indie music video?

11. Question 8Who would you state as the stereotypical target audience for a track within the Indie genre?

12. Question 9Would you prefer to see a high-quality conventional music video from the Indie Genre or a high-quality innovative music video from the Indie Genre?

13. Question 10What components make a music video look professional?

14. Question 11What would you say is one of the best Indie music videos of this age?

15. Effective Music Video From these interviews, I managed to configure which components make an effective Music Video.Metaphorical meaning or concept behindVerisimilitudeContinuity Narrative, performance or bothChoreography Matching visualsConsistent or radical/ contradictory themes