The document summarizes a workshop on social media optimization and content design for websites. The workshop covers building a website, determining goals and target audience, keyword research, website architecture, writing SEO-optimized content, using blogs, and designing for mobile technologies. It emphasizes starting with the user experience and focusing content on what users are looking for rather than just promoting the business. Examples of effective websites are reviewed.

2. GRCC Interactive Marketing Workshop Social Media Optimization Content & Design: Going Beyond the 'About Us' section. Creating Compelling & SEO-ready Content for Your Website

4. Marketing Strategies

5. Search Engine Optimization

6. Social Media Strategies

10. Users of Your Website

11. Goals for Your Website

12. Tracking Results

13. Keyword Research

14. The Architecture of Your Website

15. Writing & Designing Your Website

19. The Evolution of Websites

20. Most Important Point about Web 2.0 Many websites say, “look at me.” Your goal ought to be to say, “here’s what you were looking for.”.

21. Start with a Domain

22. Why Are You Building a Website?

23. Who Do You Want to Come to Your Site?

24. What Are The Goals for Your Site?

25. How Do You Know Your Website is Working? Tracking Your Results.

26. You Must Track Your Results Monthly & Tweak Accordingly.

27. What & Why is Keyword Research Important?

29. WordTracker Keyword Questions

30. Yahoo! Search Vertical Brainstormer

31. Keywords from Your Competition

32. Adsense Google Analytics

33. Google Adwords

34. Google Analytics

35. Google Suggest

36. Google Wonder Wheel

37. Google Sites With Images

44. Creating Website Architecture

46. Make Sure you Pay Attention to the Useability of Your Website.

48. How to Write for the Web Including the Right Keywords.

49. Search Engine Optimization

50. Metatag

51. Creating Effective Graphics for Your Website.

52. Why is a Blog Important to Your Website’s Success?

53. There is No Finish Line With Your Website.

54. Building Your Website for Mobile Technologies

55. Expedia Website/Mobile Site

56. SOUTHWEST Website/Mobile Site

57. Let’s Review Some Websites

58. Fitkids123.com

59. Brindisa.com

60. DennyAndGardner.com

62. One.org

64. CWCare.net