Low cost or no cost ways to grow your Kindermusik business
<ul><li>Award winning business owner </li></ul><ul><li>Have started 4 businesses from scratch, some of which have since be...
Rio (6 years) and  Matisse (3 years) My business was started when  my youngest was just 7 weeks  old, from home.  I’ve sin...
What I did in my first year with Kindermusik head office…2007 2000 on the database 6729 on the database Unique users per m...
So where are YOU at…??? <ul><li>Website?  have one?  use it? </li></ul><ul><li>Google Places? know it?  use it? </li></ul>...
<ul><li>Build their ‘brand’/ ‘profile’ </li></ul><ul><li>Market more </li></ul><ul><li>Work on the business, not in the bu...
<ul><li>Building their online presence/profile </li></ul><ul><li>Ensuring they have a GOOD website with strong calls to ac...
But first let’s shift some mindsets! STOP START Always doing what you’ve always done (because you’ll always get what you’v...
So let me show you the exact steps you need to take to get your business humming….!
STEP 1 – Set up tracking devices <ul><li>Google Analytics or other web stats in place </li></ul><ul><li>Offline procedures...
STEP 2 – Get set up with the tools you need to be efficient Google has a lot to offer….
<ul><li>2.1  Google Account  https://www.google.com/accounts/NewAccount </li></ul><ul><li>2.2  Google Profile http://www.g...
www.google.com/accounts/Login   2.1 Google Account
2.2 Google Profile http://www.google.com/profiles
2.4 – Alert yourself on Google Alerts
<ul><li>Automatically manages invites and RSVP’s for events.  </li></ul><ul><li>Share whole calendars company-wide or with...
2.6 Google Docs <ul><li>No Software Required – goodbye to Microsoft? </li></ul><ul><li>Create, Edit Word Documents, Spread...
2.7 Google Docs
2.8 Google Sites <ul><li>Create simple or sophisticated websites/wikis without any programming knowledge.  </li></ul><ul><...
Apart from Google I have several other favourite programs I couldn’t live without which I’ll send to you  post event to ch...
STEP 3: Get a website and get it RIGHT!  <ul><li>Visually appealing </li></ul><ul><li>Fulfills the ‘8 second rule’ </li></...
STEP 4 – Establish and grow your online presence + social media!
4.1 SEO – search engine optimisation <ul><li>Our methodology: </li></ul><ul><li>Research – keywords & competitors </li></u...
4.1.1 Research – keywords & competitors <ul><li>Tools you can use: </li></ul><ul><li>https://adwords.google.com/select/Key...
4.1.2 Research – select keywords <ul><li>Mistakes to avoid when selecting keywords: </li></ul><ul><li>Targeting: </li></ul...
4.1.3 Strategise plan of attack –  select keywords, delegate tasks <ul><li>I am going to target the following keywords and...
4.1.4 Internal optimisation of page  <ul><li>page title </li></ul><ul><li>header tags </li></ul><ul><li>meta description <...
4.1.5 Work on keyword density
4.1.6 External optimisation (off page) <ul><li>Link strategies </li></ul><ul><li>Article submissions </li></ul><ul><li>PR ...
4.1.7 Article directories
4.1.8 PR news wires
4.1.9 Blogs
STEP 4 – Establish and grow your online presence + social media!
<ul><li>Pay per impression </li></ul><ul><li>Pay per click </li></ul><ul><li>Content network v search network </li></ul><u...
<ul><li>Google Adwords – target by keywords and regions </li></ul><ul><li>Yahoo! Search Marketing  (formerly Overture) -  ...
STEP 4 – Establish and grow your online presence + social media!
4.3 – Google Maps  Local Search Stats <ul><li>60% of activity online is one way or another ‘related to local content’ (Goo...
4.3.1 – Claim your listing on Google Maps  www.google.com/maps
An unclaimed listing…
A  claimed listing… (of course the Coast knows how to do it better!)
4.3.2 – Flesh out your listing
The types of categories you might like to list for
The types of categories you might like to list for
Photos & Videos Up to 10 photos Up to 5 videos Videos must be on YouTube
Coupons Add fully customisable coupons to your listings including:  Images Show on mobile phones Apply to multiple listings
<ul><li>What people are saying about  (reviews)– the price, the service etc – these filter in from various sources that pr...
 
Example Place Page Posts Specials:  &quot;Free chips and salsa today from 4-6. We'll even throw in free guacamole.&quot; P...
4.3.3 – Encourage reviews and mentions on other sites (also known as citations)
Places you can encourage reviews <ul><li>Google Places - All listings have an option to leave a review, so encourage some ...
 
… but don’t fake it!
Global review sites Yelp City Search  Bing Local BOTW Local Brownbook.net infoUSA Superpages Insider Pages Local.com iBegi...
<ul><li>http://www.raveaboutit.com.au/  - Local reviews for all types of businesses,  from hairdressers to plumbers, Austr...
Don't count on customers tracking down your listing on Yelp, InsiderPages, Ezlocal and others.  Add links to your website ...
Encourage reviews offline to online
 
<ul><li>We don't live in a perfect world and no one expects your business to be perfect (okay some do!) </li></ul><ul><li>...
4.3.4 – Get listed in local directories Many available – both free and paid Directory listings from wesites specific to yo...
Search ‘free business directory’ or  ‘free business listing’  or similar
Example of a free business directory
Government/council directories
Industry directories
Yahoo & other local search/listing options <ul><li>http://local.yahoo.com/ </li></ul><ul><li>https://ssl.bing.com/listings...
STEP 4 – Establish and grow your online presence + social media!
 
 
<ul><li>Traffic </li></ul><ul><li>Facebook Fan Pages are cited in Google Maps </li></ul><ul><li>Facebook Fan Pages Rank in...
<ul><li>Personal pages – you the individual </li></ul><ul><li>Professional pages – you the business person </li></ul><ul><...
How? ‘Like’ pages and join groups where  your target market hang out… <ul><li>Search ‘music’ or ‘parents’ and more under H...
How? Encourage people to like your page via your website…
How? Encourage people to like your page via your website…
How? Sign up local Facebook Fans… Search users in specific location on facebook.grader.com
How? Advertise on Facebook…
How?  Advertise on  Facebook…
<ul><li>To establish or build your profile online </li></ul><ul><li>To drive traffic to your website </li></ul><ul><li>To ...
STEP 5.1 – Find accounts & follow them
STEP 5.2 - Sign up local Twitter followers <ul><li>Click on ‘Top Users’ </li></ul><ul><li>Once in click on ‘twitter elite ...
Sign up local Twitter followers
STEP 5.3 – Link up accounts & schedule tweets and posts ahead of time… and manage multiple accounts with ease.
 
Don’t forget it’s ALL public
 
The big growth areas…iphone apps
Social networking meets search marketing…
Social networking meets search marketing…
Facebook is having a crack too… but it’s not here…yet!
There’s one more very powerful marketing method I’ve purposely overlooked…Can you guess what it is? <ul><li>Word of mouth!...
Your Homework <ul><li>Check out Google Tools – they could save you time and money! </li></ul><ul><li>Check out the links I...
Want more on this stuff? EVENT DAY + 48HRS AFTER SPECIAL! High quality, professional produced DVD sets Use the code ‘ musi...
Want constant tips & inspiration? http://www.facebook.com/thecreativecollective http://www.twitter.com/creativecollect htt...
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Kindermusik september 2010

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Low cost strategies to grow your Kindermusik business. Tips and tricks including online systems, networks and marketing strategies.

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  • www.growthmarketing.com.au
  • www.growthmarketing.com.au
  • www.growthmarketing.com.au
  • www.growthmarketing.com.au
  • Now make sure you fill out everything. The more information you include the better it is for your business. This includes adding as many photos as you’re allowed and adding yourself to as many relevant categories as possible (up to 5). Also make sure the address you use for your Google Local listing is the same address you have listed on your website. Note (added April 21, 2010): Google Local Business Center has changed its name to  Google Places .
  • Google Places allows business owners to further refine how customers locate and use their services. If you travel to serve customers, you can now show which geographic areas you serve. And if you run a business without a storefront or office location, you can now make your address private. http://www.youtube.com/watch?v=eF6Myrky_Pc&amp;feature=channel Google has finally added options for business owners to set their service areas,   as reported a couple weeks ago by Matt McGee .   Today it officially rolls out, again , along with a   re-branding of the Local Business Center , now simply called Google Places. The service area is great for those businesses that work from a home address they would rather not display, or businesses that serve multiple areas from one physical location, which is very common in larger metro areas (think plumbers, landscapers, remodeling contractors, interior decorators, etc..). Up till now many of those businesses targeting multiple cities had to resort to obtaining unique addresses and phone numbers in those other cities, often through UPS box addresses, a practice Google now frowns upon. The question is , how are rankings influenced by these new service area settings? Will a business located in “ City A ” , yet services the adjacent “ City B ” to the north, be able to rank for City B search queries when all its citation sources mention City A? It ’ s too early to tell and for some of my clients that this is well suited too I ’ m a   little hesitant   incredibly hesitant to make any changes as they already rank well. Perhaps the next fresh client becomes the guinea pig.
  • Citation building is different than link building because a citation may not always include an actual link. As long as the full address matches the address on your website, it’s counted as a citation and helps boost your position in Google Local search results. Check out Google maps results in a competitive industry (such as the Seattle hotel industry) and you notice top listings have more citations than lower listings – in most cases. Citations are not the sole deciding factor, but they definitely help. When you view a Google Map listing in its entirety there is a section called “More about this place”. This is a great place to find citations from people competing in the same local industry as you.
  • Five Reasons to Create a Facebook Fan Page for Your Small Business Traffic Good SEO campaigns all share a common focus: improving your ranking in the Google search results. More generally, a good SEO campaign should seek to improve your rankings at whatever sites boast the highest traffic. At the moment, Google is by far the most used site for local searches.  Ninety percent of local consumers use search engines  and 65% of the time that search engine is Google. In fact, Google has consistently been the number #1 visited website since September 2007, when it  passed Myspace.com . That is, until the week of March 13, 2010. During the week of March 13th, 2010 Google was the second most visited U.S. website. The first? Facebook. According the CNN, which cites the web analysis firm Experian Hitwise, “Facebook accounted for 7.07% of U.S. Web traffic that week, while Google received only 7.03%.” The article further notes: Facebook’s year-over-year growth far outpaced Google’s that week. The number of visitors to Facebook spiked 185% compared with the same period last year, while Google’s traffic climbed just 9%. It’s impossible to ignore Facebook’s explosive growth. With more than  400 million active users , half of whom log on to Facebook in any given day, Facebook is poised to play a substantial roll in the future of local business search. Structure your current SEO campaign for Google optimization, but make a Facebook fan page for your small business right now; it may become the focal point of your online marketing strategy in the not-to-distant future. Facebook Fan Pages are Cited in Google Maps Last week, our Local SEO Guru,  Jorge , stumbled upon a Google profile for an Ace Hardware in Villa Park, IL that included detail citations for Facebook and Twitter links. The Google profile has not been claimed by the business owner, which means these details were deemed important and collected by Google’s web crawler. If Google thinks a Facebook Fan Page is important, it is, and you should too. Facebook Fan Pages Rank in Organic Search Results For a long time Facebook pages were private, hidden from search engine results. Now fan pages, and even many user profiles, are public and can be found in search queries: So, why is this important? Any website found in organic search results has been indexed, read and filed away by Google, if you will. When Google reads these fan pages, it sees your business name, address, description, links and keywords. Reaffirming these details on your fan page will raise your stock in Google’s eyes and give you a boost in the local search rankings. Instant Credibility At EZlocal, we provide a space on business profiles for a link to your Facebook fan page. When a prospective customer follows that link to the fan page, they will see you have an established fan base. They will see that you have tens, hundreds, maybe even thousands of fans. That builds instant credibility. Sure, having a normal website is helpful, but it only tells people what your business is about. A Facebook fan page tell people what your business is about AND that it is well liked. Build an Interested Following Perhaps the greatest reason to create a Facebook fan page for your small business is so that you can build a fan base, a contingent of people who like and use your product or service. These people want to hear from you. They are excited when you post a coupon or announce a sale. They may even recommend your business to their friends. Keep in mind,  the average Facebook user has 130 friends . When a person becomes a fan of your small business, 130 people who like and respect them get an update in their friend feed. Perhaps of few of those people then become fans and your business’ name starts popping up in more and more updates. Does this snowball effect always lead to a large fan base of customers? No. But, if you don’t create a fan page, you never have the chance to find out.
  • In case you hadn’t noticed, there is a fair bit happening online these days.
  • With all these mediums, conversations are potentially going to happen online about you / your service / your product / your business / your competitors / your industry these days, WHETHER YOU LIKE IT OR NOT. Whether you participate or not.
  • Five Reasons to Create a Facebook Fan Page for Your Small Business Traffic Good SEO campaigns all share a common focus: improving your ranking in the Google search results. More generally, a good SEO campaign should seek to improve your rankings at whatever sites boast the highest traffic. At the moment, Google is by far the most used site for local searches.  Ninety percent of local consumers use search engines  and 65% of the time that search engine is Google. In fact, Google has consistently been the number #1 visited website since September 2007, when it  passed Myspace.com . That is, until the week of March 13, 2010. During the week of March 13th, 2010 Google was the second most visited U.S. website. The first? Facebook. According the CNN, which cites the web analysis firm Experian Hitwise, “Facebook accounted for 7.07% of U.S. Web traffic that week, while Google received only 7.03%.” The article further notes: Facebook’s year-over-year growth far outpaced Google’s that week. The number of visitors to Facebook spiked 185% compared with the same period last year, while Google’s traffic climbed just 9%. It’s impossible to ignore Facebook’s explosive growth. With more than  400 million active users , half of whom log on to Facebook in any given day, Facebook is poised to play a substantial roll in the future of local business search. Structure your current SEO campaign for Google optimization, but make a Facebook fan page for your small business right now; it may become the focal point of your online marketing strategy in the not-to-distant future. Facebook Fan Pages are Cited in Google Maps Last week, our Local SEO Guru,  Jorge , stumbled upon a Google profile for an Ace Hardware in Villa Park, IL that included detail citations for Facebook and Twitter links. The Google profile has not been claimed by the business owner, which means these details were deemed important and collected by Google’s web crawler. If Google thinks a Facebook Fan Page is important, it is, and you should too. Facebook Fan Pages Rank in Organic Search Results For a long time Facebook pages were private, hidden from search engine results. Now fan pages, and even many user profiles, are public and can be found in search queries: So, why is this important? Any website found in organic search results has been indexed, read and filed away by Google, if you will. When Google reads these fan pages, it sees your business name, address, description, links and keywords. Reaffirming these details on your fan page will raise your stock in Google’s eyes and give you a boost in the local search rankings. Instant Credibility At EZlocal, we provide a space on business profiles for a link to your Facebook fan page. When a prospective customer follows that link to the fan page, they will see you have an established fan base. They will see that you have tens, hundreds, maybe even thousands of fans. That builds instant credibility. Sure, having a normal website is helpful, but it only tells people what your business is about. A Facebook fan page tell people what your business is about AND that it is well liked. Build an Interested Following Perhaps the greatest reason to create a Facebook fan page for your small business is so that you can build a fan base, a contingent of people who like and use your product or service. These people want to hear from you. They are excited when you post a coupon or announce a sale. They may even recommend your business to their friends. Keep in mind,  the average Facebook user has 130 friends . When a person becomes a fan of your small business, 130 people who like and respect them get an update in their friend feed. Perhaps of few of those people then become fans and your business’ name starts popping up in more and more updates. Does this snowball effect always lead to a large fan base of customers? No. But, if you don’t create a fan page, you never have the chance to find out.
  • Five Reasons to Create a Facebook Fan Page for Your Small Business Traffic Good SEO campaigns all share a common focus: improving your ranking in the Google search results. More generally, a good SEO campaign should seek to improve your rankings at whatever sites boast the highest traffic. At the moment, Google is by far the most used site for local searches.  Ninety percent of local consumers use search engines  and 65% of the time that search engine is Google. In fact, Google has consistently been the number #1 visited website since September 2007, when it  passed Myspace.com . That is, until the week of March 13, 2010. During the week of March 13th, 2010 Google was the second most visited U.S. website. The first? Facebook. According the CNN, which cites the web analysis firm Experian Hitwise, “Facebook accounted for 7.07% of U.S. Web traffic that week, while Google received only 7.03%.” The article further notes: Facebook’s year-over-year growth far outpaced Google’s that week. The number of visitors to Facebook spiked 185% compared with the same period last year, while Google’s traffic climbed just 9%. It’s impossible to ignore Facebook’s explosive growth. With more than  400 million active users , half of whom log on to Facebook in any given day, Facebook is poised to play a substantial roll in the future of local business search. Structure your current SEO campaign for Google optimization, but make a Facebook fan page for your small business right now; it may become the focal point of your online marketing strategy in the not-to-distant future. Facebook Fan Pages are Cited in Google Maps Last week, our Local SEO Guru,  Jorge , stumbled upon a Google profile for an Ace Hardware in Villa Park, IL that included detail citations for Facebook and Twitter links. The Google profile has not been claimed by the business owner, which means these details were deemed important and collected by Google’s web crawler. If Google thinks a Facebook Fan Page is important, it is, and you should too. Facebook Fan Pages Rank in Organic Search Results For a long time Facebook pages were private, hidden from search engine results. Now fan pages, and even many user profiles, are public and can be found in search queries: So, why is this important? Any website found in organic search results has been indexed, read and filed away by Google, if you will. When Google reads these fan pages, it sees your business name, address, description, links and keywords. Reaffirming these details on your fan page will raise your stock in Google’s eyes and give you a boost in the local search rankings. Instant Credibility At EZlocal, we provide a space on business profiles for a link to your Facebook fan page. When a prospective customer follows that link to the fan page, they will see you have an established fan base. They will see that you have tens, hundreds, maybe even thousands of fans. That builds instant credibility. Sure, having a normal website is helpful, but it only tells people what your business is about. A Facebook fan page tell people what your business is about AND that it is well liked. Build an Interested Following Perhaps the greatest reason to create a Facebook fan page for your small business is so that you can build a fan base, a contingent of people who like and use your product or service. These people want to hear from you. They are excited when you post a coupon or announce a sale. They may even recommend your business to their friends. Keep in mind,  the average Facebook user has 130 friends . When a person becomes a fan of your small business, 130 people who like and respect them get an update in their friend feed. Perhaps of few of those people then become fans and your business’ name starts popping up in more and more updates. Does this snowball effect always lead to a large fan base of customers? No. But, if you don’t create a fan page, you never have the chance to find out.
  • Five Reasons to Create a Facebook Fan Page for Your Small Business Traffic Good SEO campaigns all share a common focus: improving your ranking in the Google search results. More generally, a good SEO campaign should seek to improve your rankings at whatever sites boast the highest traffic. At the moment, Google is by far the most used site for local searches.  Ninety percent of local consumers use search engines  and 65% of the time that search engine is Google. In fact, Google has consistently been the number #1 visited website since September 2007, when it  passed Myspace.com . That is, until the week of March 13, 2010. During the week of March 13th, 2010 Google was the second most visited U.S. website. The first? Facebook. According the CNN, which cites the web analysis firm Experian Hitwise, “Facebook accounted for 7.07% of U.S. Web traffic that week, while Google received only 7.03%.” The article further notes: Facebook’s year-over-year growth far outpaced Google’s that week. The number of visitors to Facebook spiked 185% compared with the same period last year, while Google’s traffic climbed just 9%. It’s impossible to ignore Facebook’s explosive growth. With more than  400 million active users , half of whom log on to Facebook in any given day, Facebook is poised to play a substantial roll in the future of local business search. Structure your current SEO campaign for Google optimization, but make a Facebook fan page for your small business right now; it may become the focal point of your online marketing strategy in the not-to-distant future. Facebook Fan Pages are Cited in Google Maps Last week, our Local SEO Guru,  Jorge , stumbled upon a Google profile for an Ace Hardware in Villa Park, IL that included detail citations for Facebook and Twitter links. The Google profile has not been claimed by the business owner, which means these details were deemed important and collected by Google’s web crawler. If Google thinks a Facebook Fan Page is important, it is, and you should too. Facebook Fan Pages Rank in Organic Search Results For a long time Facebook pages were private, hidden from search engine results. Now fan pages, and even many user profiles, are public and can be found in search queries: So, why is this important? Any website found in organic search results has been indexed, read and filed away by Google, if you will. When Google reads these fan pages, it sees your business name, address, description, links and keywords. Reaffirming these details on your fan page will raise your stock in Google’s eyes and give you a boost in the local search rankings. Instant Credibility At EZlocal, we provide a space on business profiles for a link to your Facebook fan page. When a prospective customer follows that link to the fan page, they will see you have an established fan base. They will see that you have tens, hundreds, maybe even thousands of fans. That builds instant credibility. Sure, having a normal website is helpful, but it only tells people what your business is about. A Facebook fan page tell people what your business is about AND that it is well liked. Build an Interested Following Perhaps the greatest reason to create a Facebook fan page for your small business is so that you can build a fan base, a contingent of people who like and use your product or service. These people want to hear from you. They are excited when you post a coupon or announce a sale. They may even recommend your business to their friends. Keep in mind,  the average Facebook user has 130 friends . When a person becomes a fan of your small business, 130 people who like and respect them get an update in their friend feed. Perhaps of few of those people then become fans and your business’ name starts popping up in more and more updates. Does this snowball effect always lead to a large fan base of customers? No. But, if you don’t create a fan page, you never have the chance to find out.
  • Five Reasons to Create a Facebook Fan Page for Your Small Business Traffic Good SEO campaigns all share a common focus: improving your ranking in the Google search results. More generally, a good SEO campaign should seek to improve your rankings at whatever sites boast the highest traffic. At the moment, Google is by far the most used site for local searches.  Ninety percent of local consumers use search engines  and 65% of the time that search engine is Google. In fact, Google has consistently been the number #1 visited website since September 2007, when it  passed Myspace.com . That is, until the week of March 13, 2010. During the week of March 13th, 2010 Google was the second most visited U.S. website. The first? Facebook. According the CNN, which cites the web analysis firm Experian Hitwise, “Facebook accounted for 7.07% of U.S. Web traffic that week, while Google received only 7.03%.” The article further notes: Facebook’s year-over-year growth far outpaced Google’s that week. The number of visitors to Facebook spiked 185% compared with the same period last year, while Google’s traffic climbed just 9%. It’s impossible to ignore Facebook’s explosive growth. With more than  400 million active users , half of whom log on to Facebook in any given day, Facebook is poised to play a substantial roll in the future of local business search. Structure your current SEO campaign for Google optimization, but make a Facebook fan page for your small business right now; it may become the focal point of your online marketing strategy in the not-to-distant future. Facebook Fan Pages are Cited in Google Maps Last week, our Local SEO Guru,  Jorge , stumbled upon a Google profile for an Ace Hardware in Villa Park, IL that included detail citations for Facebook and Twitter links. The Google profile has not been claimed by the business owner, which means these details were deemed important and collected by Google’s web crawler. If Google thinks a Facebook Fan Page is important, it is, and you should too. Facebook Fan Pages Rank in Organic Search Results For a long time Facebook pages were private, hidden from search engine results. Now fan pages, and even many user profiles, are public and can be found in search queries: So, why is this important? Any website found in organic search results has been indexed, read and filed away by Google, if you will. When Google reads these fan pages, it sees your business name, address, description, links and keywords. Reaffirming these details on your fan page will raise your stock in Google’s eyes and give you a boost in the local search rankings. Instant Credibility At EZlocal, we provide a space on business profiles for a link to your Facebook fan page. When a prospective customer follows that link to the fan page, they will see you have an established fan base. They will see that you have tens, hundreds, maybe even thousands of fans. That builds instant credibility. Sure, having a normal website is helpful, but it only tells people what your business is about. A Facebook fan page tell people what your business is about AND that it is well liked. Build an Interested Following Perhaps the greatest reason to create a Facebook fan page for your small business is so that you can build a fan base, a contingent of people who like and use your product or service. These people want to hear from you. They are excited when you post a coupon or announce a sale. They may even recommend your business to their friends. Keep in mind,  the average Facebook user has 130 friends . When a person becomes a fan of your small business, 130 people who like and respect them get an update in their friend feed. Perhaps of few of those people then become fans and your business’ name starts popping up in more and more updates. Does this snowball effect always lead to a large fan base of customers? No. But, if you don’t create a fan page, you never have the chance to find out.
  • Five Reasons to Create a Facebook Fan Page for Your Small Business Traffic Good SEO campaigns all share a common focus: improving your ranking in the Google search results. More generally, a good SEO campaign should seek to improve your rankings at whatever sites boast the highest traffic. At the moment, Google is by far the most used site for local searches.  Ninety percent of local consumers use search engines  and 65% of the time that search engine is Google. In fact, Google has consistently been the number #1 visited website since September 2007, when it  passed Myspace.com . That is, until the week of March 13, 2010. During the week of March 13th, 2010 Google was the second most visited U.S. website. The first? Facebook. According the CNN, which cites the web analysis firm Experian Hitwise, “Facebook accounted for 7.07% of U.S. Web traffic that week, while Google received only 7.03%.” The article further notes: Facebook’s year-over-year growth far outpaced Google’s that week. The number of visitors to Facebook spiked 185% compared with the same period last year, while Google’s traffic climbed just 9%. It’s impossible to ignore Facebook’s explosive growth. With more than  400 million active users , half of whom log on to Facebook in any given day, Facebook is poised to play a substantial roll in the future of local business search. Structure your current SEO campaign for Google optimization, but make a Facebook fan page for your small business right now; it may become the focal point of your online marketing strategy in the not-to-distant future. Facebook Fan Pages are Cited in Google Maps Last week, our Local SEO Guru,  Jorge , stumbled upon a Google profile for an Ace Hardware in Villa Park, IL that included detail citations for Facebook and Twitter links. The Google profile has not been claimed by the business owner, which means these details were deemed important and collected by Google’s web crawler. If Google thinks a Facebook Fan Page is important, it is, and you should too. Facebook Fan Pages Rank in Organic Search Results For a long time Facebook pages were private, hidden from search engine results. Now fan pages, and even many user profiles, are public and can be found in search queries: So, why is this important? Any website found in organic search results has been indexed, read and filed away by Google, if you will. When Google reads these fan pages, it sees your business name, address, description, links and keywords. Reaffirming these details on your fan page will raise your stock in Google’s eyes and give you a boost in the local search rankings. Instant Credibility At EZlocal, we provide a space on business profiles for a link to your Facebook fan page. When a prospective customer follows that link to the fan page, they will see you have an established fan base. They will see that you have tens, hundreds, maybe even thousands of fans. That builds instant credibility. Sure, having a normal website is helpful, but it only tells people what your business is about. A Facebook fan page tell people what your business is about AND that it is well liked. Build an Interested Following Perhaps the greatest reason to create a Facebook fan page for your small business is so that you can build a fan base, a contingent of people who like and use your product or service. These people want to hear from you. They are excited when you post a coupon or announce a sale. They may even recommend your business to their friends. Keep in mind,  the average Facebook user has 130 friends . When a person becomes a fan of your small business, 130 people who like and respect them get an update in their friend feed. Perhaps of few of those people then become fans and your business’ name starts popping up in more and more updates. Does this snowball effect always lead to a large fan base of customers? No. But, if you don’t create a fan page, you never have the chance to find out.
  • Five Reasons to Create a Facebook Fan Page for Your Small Business Traffic Good SEO campaigns all share a common focus: improving your ranking in the Google search results. More generally, a good SEO campaign should seek to improve your rankings at whatever sites boast the highest traffic. At the moment, Google is by far the most used site for local searches.  Ninety percent of local consumers use search engines  and 65% of the time that search engine is Google. In fact, Google has consistently been the number #1 visited website since September 2007, when it  passed Myspace.com . That is, until the week of March 13, 2010. During the week of March 13th, 2010 Google was the second most visited U.S. website. The first? Facebook. According the CNN, which cites the web analysis firm Experian Hitwise, “Facebook accounted for 7.07% of U.S. Web traffic that week, while Google received only 7.03%.” The article further notes: Facebook’s year-over-year growth far outpaced Google’s that week. The number of visitors to Facebook spiked 185% compared with the same period last year, while Google’s traffic climbed just 9%. It’s impossible to ignore Facebook’s explosive growth. With more than  400 million active users , half of whom log on to Facebook in any given day, Facebook is poised to play a substantial roll in the future of local business search. Structure your current SEO campaign for Google optimization, but make a Facebook fan page for your small business right now; it may become the focal point of your online marketing strategy in the not-to-distant future. Facebook Fan Pages are Cited in Google Maps Last week, our Local SEO Guru,  Jorge , stumbled upon a Google profile for an Ace Hardware in Villa Park, IL that included detail citations for Facebook and Twitter links. The Google profile has not been claimed by the business owner, which means these details were deemed important and collected by Google’s web crawler. If Google thinks a Facebook Fan Page is important, it is, and you should too. Facebook Fan Pages Rank in Organic Search Results For a long time Facebook pages were private, hidden from search engine results. Now fan pages, and even many user profiles, are public and can be found in search queries: So, why is this important? Any website found in organic search results has been indexed, read and filed away by Google, if you will. When Google reads these fan pages, it sees your business name, address, description, links and keywords. Reaffirming these details on your fan page will raise your stock in Google’s eyes and give you a boost in the local search rankings. Instant Credibility At EZlocal, we provide a space on business profiles for a link to your Facebook fan page. When a prospective customer follows that link to the fan page, they will see you have an established fan base. They will see that you have tens, hundreds, maybe even thousands of fans. That builds instant credibility. Sure, having a normal website is helpful, but it only tells people what your business is about. A Facebook fan page tell people what your business is about AND that it is well liked. Build an Interested Following Perhaps the greatest reason to create a Facebook fan page for your small business is so that you can build a fan base, a contingent of people who like and use your product or service. These people want to hear from you. They are excited when you post a coupon or announce a sale. They may even recommend your business to their friends. Keep in mind,  the average Facebook user has 130 friends . When a person becomes a fan of your small business, 130 people who like and respect them get an update in their friend feed. Perhaps of few of those people then become fans and your business’ name starts popping up in more and more updates. Does this snowball effect always lead to a large fan base of customers? No. But, if you don’t create a fan page, you never have the chance to find out.
  • Five Reasons to Create a Facebook Fan Page for Your Small Business Traffic Good SEO campaigns all share a common focus: improving your ranking in the Google search results. More generally, a good SEO campaign should seek to improve your rankings at whatever sites boast the highest traffic. At the moment, Google is by far the most used site for local searches.  Ninety percent of local consumers use search engines  and 65% of the time that search engine is Google. In fact, Google has consistently been the number #1 visited website since September 2007, when it  passed Myspace.com . That is, until the week of March 13, 2010. During the week of March 13th, 2010 Google was the second most visited U.S. website. The first? Facebook. According the CNN, which cites the web analysis firm Experian Hitwise, “Facebook accounted for 7.07% of U.S. Web traffic that week, while Google received only 7.03%.” The article further notes: Facebook’s year-over-year growth far outpaced Google’s that week. The number of visitors to Facebook spiked 185% compared with the same period last year, while Google’s traffic climbed just 9%. It’s impossible to ignore Facebook’s explosive growth. With more than  400 million active users , half of whom log on to Facebook in any given day, Facebook is poised to play a substantial roll in the future of local business search. Structure your current SEO campaign for Google optimization, but make a Facebook fan page for your small business right now; it may become the focal point of your online marketing strategy in the not-to-distant future. Facebook Fan Pages are Cited in Google Maps Last week, our Local SEO Guru,  Jorge , stumbled upon a Google profile for an Ace Hardware in Villa Park, IL that included detail citations for Facebook and Twitter links. The Google profile has not been claimed by the business owner, which means these details were deemed important and collected by Google’s web crawler. If Google thinks a Facebook Fan Page is important, it is, and you should too. Facebook Fan Pages Rank in Organic Search Results For a long time Facebook pages were private, hidden from search engine results. Now fan pages, and even many user profiles, are public and can be found in search queries: So, why is this important? Any website found in organic search results has been indexed, read and filed away by Google, if you will. When Google reads these fan pages, it sees your business name, address, description, links and keywords. Reaffirming these details on your fan page will raise your stock in Google’s eyes and give you a boost in the local search rankings. Instant Credibility At EZlocal, we provide a space on business profiles for a link to your Facebook fan page. When a prospective customer follows that link to the fan page, they will see you have an established fan base. They will see that you have tens, hundreds, maybe even thousands of fans. That builds instant credibility. Sure, having a normal website is helpful, but it only tells people what your business is about. A Facebook fan page tell people what your business is about AND that it is well liked. Build an Interested Following Perhaps the greatest reason to create a Facebook fan page for your small business is so that you can build a fan base, a contingent of people who like and use your product or service. These people want to hear from you. They are excited when you post a coupon or announce a sale. They may even recommend your business to their friends. Keep in mind,  the average Facebook user has 130 friends . When a person becomes a fan of your small business, 130 people who like and respect them get an update in their friend feed. Perhaps of few of those people then become fans and your business’ name starts popping up in more and more updates. Does this snowball effect always lead to a large fan base of customers? No. But, if you don’t create a fan page, you never have the chance to find out.
  • Five Reasons to Create a Facebook Fan Page for Your Small Business Traffic Good SEO campaigns all share a common focus: improving your ranking in the Google search results. More generally, a good SEO campaign should seek to improve your rankings at whatever sites boast the highest traffic. At the moment, Google is by far the most used site for local searches.  Ninety percent of local consumers use search engines  and 65% of the time that search engine is Google. In fact, Google has consistently been the number #1 visited website since September 2007, when it  passed Myspace.com . That is, until the week of March 13, 2010. During the week of March 13th, 2010 Google was the second most visited U.S. website. The first? Facebook. According the CNN, which cites the web analysis firm Experian Hitwise, “Facebook accounted for 7.07% of U.S. Web traffic that week, while Google received only 7.03%.” The article further notes: Facebook’s year-over-year growth far outpaced Google’s that week. The number of visitors to Facebook spiked 185% compared with the same period last year, while Google’s traffic climbed just 9%. It’s impossible to ignore Facebook’s explosive growth. With more than  400 million active users , half of whom log on to Facebook in any given day, Facebook is poised to play a substantial roll in the future of local business search. Structure your current SEO campaign for Google optimization, but make a Facebook fan page for your small business right now; it may become the focal point of your online marketing strategy in the not-to-distant future. Facebook Fan Pages are Cited in Google Maps Last week, our Local SEO Guru,  Jorge , stumbled upon a Google profile for an Ace Hardware in Villa Park, IL that included detail citations for Facebook and Twitter links. The Google profile has not been claimed by the business owner, which means these details were deemed important and collected by Google’s web crawler. If Google thinks a Facebook Fan Page is important, it is, and you should too. Facebook Fan Pages Rank in Organic Search Results For a long time Facebook pages were private, hidden from search engine results. Now fan pages, and even many user profiles, are public and can be found in search queries: So, why is this important? Any website found in organic search results has been indexed, read and filed away by Google, if you will. When Google reads these fan pages, it sees your business name, address, description, links and keywords. Reaffirming these details on your fan page will raise your stock in Google’s eyes and give you a boost in the local search rankings. Instant Credibility At EZlocal, we provide a space on business profiles for a link to your Facebook fan page. When a prospective customer follows that link to the fan page, they will see you have an established fan base. They will see that you have tens, hundreds, maybe even thousands of fans. That builds instant credibility. Sure, having a normal website is helpful, but it only tells people what your business is about. A Facebook fan page tell people what your business is about AND that it is well liked. Build an Interested Following Perhaps the greatest reason to create a Facebook fan page for your small business is so that you can build a fan base, a contingent of people who like and use your product or service. These people want to hear from you. They are excited when you post a coupon or announce a sale. They may even recommend your business to their friends. Keep in mind,  the average Facebook user has 130 friends . When a person becomes a fan of your small business, 130 people who like and respect them get an update in their friend feed. Perhaps of few of those people then become fans and your business’ name starts popping up in more and more updates. Does this snowball effect always lead to a large fan base of customers? No. But, if you don’t create a fan page, you never have the chance to find out.
  • Five Reasons to Create a Facebook Fan Page for Your Small Business Traffic Good SEO campaigns all share a common focus: improving your ranking in the Google search results. More generally, a good SEO campaign should seek to improve your rankings at whatever sites boast the highest traffic. At the moment, Google is by far the most used site for local searches.  Ninety percent of local consumers use search engines  and 65% of the time that search engine is Google. In fact, Google has consistently been the number #1 visited website since September 2007, when it  passed Myspace.com . That is, until the week of March 13, 2010. During the week of March 13th, 2010 Google was the second most visited U.S. website. The first? Facebook. According the CNN, which cites the web analysis firm Experian Hitwise, “Facebook accounted for 7.07% of U.S. Web traffic that week, while Google received only 7.03%.” The article further notes: Facebook’s year-over-year growth far outpaced Google’s that week. The number of visitors to Facebook spiked 185% compared with the same period last year, while Google’s traffic climbed just 9%. It’s impossible to ignore Facebook’s explosive growth. With more than  400 million active users , half of whom log on to Facebook in any given day, Facebook is poised to play a substantial roll in the future of local business search. Structure your current SEO campaign for Google optimization, but make a Facebook fan page for your small business right now; it may become the focal point of your online marketing strategy in the not-to-distant future. Facebook Fan Pages are Cited in Google Maps Last week, our Local SEO Guru,  Jorge , stumbled upon a Google profile for an Ace Hardware in Villa Park, IL that included detail citations for Facebook and Twitter links. The Google profile has not been claimed by the business owner, which means these details were deemed important and collected by Google’s web crawler. If Google thinks a Facebook Fan Page is important, it is, and you should too. Facebook Fan Pages Rank in Organic Search Results For a long time Facebook pages were private, hidden from search engine results. Now fan pages, and even many user profiles, are public and can be found in search queries: So, why is this important? Any website found in organic search results has been indexed, read and filed away by Google, if you will. When Google reads these fan pages, it sees your business name, address, description, links and keywords. Reaffirming these details on your fan page will raise your stock in Google’s eyes and give you a boost in the local search rankings. Instant Credibility At EZlocal, we provide a space on business profiles for a link to your Facebook fan page. When a prospective customer follows that link to the fan page, they will see you have an established fan base. They will see that you have tens, hundreds, maybe even thousands of fans. That builds instant credibility. Sure, having a normal website is helpful, but it only tells people what your business is about. A Facebook fan page tell people what your business is about AND that it is well liked. Build an Interested Following Perhaps the greatest reason to create a Facebook fan page for your small business is so that you can build a fan base, a contingent of people who like and use your product or service. These people want to hear from you. They are excited when you post a coupon or announce a sale. They may even recommend your business to their friends. Keep in mind,  the average Facebook user has 130 friends . When a person becomes a fan of your small business, 130 people who like and respect them get an update in their friend feed. Perhaps of few of those people then become fans and your business’ name starts popping up in more and more updates. Does this snowball effect always lead to a large fan base of customers? No. But, if you don’t create a fan page, you never have the chance to find out.
  • Five Reasons to Create a Facebook Fan Page for Your Small Business Traffic Good SEO campaigns all share a common focus: improving your ranking in the Google search results. More generally, a good SEO campaign should seek to improve your rankings at whatever sites boast the highest traffic. At the moment, Google is by far the most used site for local searches.  Ninety percent of local consumers use search engines  and 65% of the time that search engine is Google. In fact, Google has consistently been the number #1 visited website since September 2007, when it  passed Myspace.com . That is, until the week of March 13, 2010. During the week of March 13th, 2010 Google was the second most visited U.S. website. The first? Facebook. According the CNN, which cites the web analysis firm Experian Hitwise, “Facebook accounted for 7.07% of U.S. Web traffic that week, while Google received only 7.03%.” The article further notes: Facebook’s year-over-year growth far outpaced Google’s that week. The number of visitors to Facebook spiked 185% compared with the same period last year, while Google’s traffic climbed just 9%. It’s impossible to ignore Facebook’s explosive growth. With more than  400 million active users , half of whom log on to Facebook in any given day, Facebook is poised to play a substantial roll in the future of local business search. Structure your current SEO campaign for Google optimization, but make a Facebook fan page for your small business right now; it may become the focal point of your online marketing strategy in the not-to-distant future. Facebook Fan Pages are Cited in Google Maps Last week, our Local SEO Guru,  Jorge , stumbled upon a Google profile for an Ace Hardware in Villa Park, IL that included detail citations for Facebook and Twitter links. The Google profile has not been claimed by the business owner, which means these details were deemed important and collected by Google’s web crawler. If Google thinks a Facebook Fan Page is important, it is, and you should too. Facebook Fan Pages Rank in Organic Search Results For a long time Facebook pages were private, hidden from search engine results. Now fan pages, and even many user profiles, are public and can be found in search queries: So, why is this important? Any website found in organic search results has been indexed, read and filed away by Google, if you will. When Google reads these fan pages, it sees your business name, address, description, links and keywords. Reaffirming these details on your fan page will raise your stock in Google’s eyes and give you a boost in the local search rankings. Instant Credibility At EZlocal, we provide a space on business profiles for a link to your Facebook fan page. When a prospective customer follows that link to the fan page, they will see you have an established fan base. They will see that you have tens, hundreds, maybe even thousands of fans. That builds instant credibility. Sure, having a normal website is helpful, but it only tells people what your business is about. A Facebook fan page tell people what your business is about AND that it is well liked. Build an Interested Following Perhaps the greatest reason to create a Facebook fan page for your small business is so that you can build a fan base, a contingent of people who like and use your product or service. These people want to hear from you. They are excited when you post a coupon or announce a sale. They may even recommend your business to their friends. Keep in mind,  the average Facebook user has 130 friends . When a person becomes a fan of your small business, 130 people who like and respect them get an update in their friend feed. Perhaps of few of those people then become fans and your business’ name starts popping up in more and more updates. Does this snowball effect always lead to a large fan base of customers? No. But, if you don’t create a fan page, you never have the chance to find out.
  • An online reputation is just as important as an offline one. If someone were talking badly about you ‘on the street’ you would want to know right? And there is a high chance if you didn’t like what they were saying about you that you would go right up to them and deal with the situation right? Well so it goes online. You need to keep a finger on the pulse. You need to participate. So how? It helps to remember the ‘party analogy’ when it comes to online, in particular social media… And we all love a good party don’t we? Meet people and start conversations Ask questions Listen Answer questions, if relevant (i.e. if you can be helpful) Listen to others advice Share the advice if you believe in it (and encourage others to share yours)
  • Hands up if you have seen this do the rounds. I had to include it in today’s presentation. It’s a classic. It is very easy to vent on social media but the consequences can be massive. If you were this girl’s employer you’d be glad you were aware of her posts right?
  • However you can take it too far. For some it becomes a guilty obsession. They can’t help themselves… to the point of no return…quite simply, it is an addiction.
  • Make hand out
  • Kindermusik september 2010

    1. 1. Low cost or no cost ways to grow your Kindermusik business
    2. 2. <ul><li>Award winning business owner </li></ul><ul><li>Have started 4 businesses from scratch, some of which have since been sold </li></ul><ul><li>Now owner/director/franchisor of The Creative Collective. </li></ul><ul><li>Work with start-ups through to large corporates locally, nationally and internationally </li></ul><ul><li>Love training and assisting others </li></ul>Introduction – Yvette Adams
    3. 3. Rio (6 years) and Matisse (3 years) My business was started when my youngest was just 7 weeks old, from home. I’ve since gone on to win awards and have 5 staff, 25 contractors and 1 franchisee with many more planned! I’m a parent too!
    4. 4. What I did in my first year with Kindermusik head office…2007 2000 on the database 6729 on the database Unique users per month to site = 665 Unique users per month to site = Regularly 5000+ Communication frequency = infrequent Communication frequency = every two weeks – either newsletter or special offers Online sales = $6000 per annum Online sales = $100,000+ per annum Predominantly offline marketing Predominantly online marketing
    5. 5. So where are YOU at…??? <ul><li>Website? have one? use it? </li></ul><ul><li>Google Places? know it? use it? </li></ul><ul><li>SEO? know it? use it? </li></ul><ul><li>Emarketing? know it? use it? </li></ul><ul><li>Adwords? know it? use it? </li></ul><ul><li>Facebook? know it? use it? </li></ul><ul><li>Twitter? Know it? use it? </li></ul><ul><li>Linkedin? know it? use it? </li></ul><ul><li>YouTube? know it? use it? </li></ul><ul><li>Blog? know it? use it? </li></ul>
    6. 6. <ul><li>Build their ‘brand’/ ‘profile’ </li></ul><ul><li>Market more </li></ul><ul><li>Work on the business, not in the business </li></ul><ul><li>Get more leads/inquiries </li></ul><ul><li>Get more sales </li></ul><ul><li>And ideally…. </li></ul><ul><li>Have more time! </li></ul><ul><li>Earn more money! </li></ul><ul><li>Take a holiday! </li></ul>What most business owners I meet are trying to do…
    7. 7. <ul><li>Building their online presence/profile </li></ul><ul><li>Ensuring they have a GOOD website with strong calls to action </li></ul><ul><li>Creating a bullet proof conversion system </li></ul><ul><li>Systemising/procedurising EVERYTHING they do </li></ul><ul><li>Tracking and measuring EVERYTHING they do </li></ul><ul><li>Delegating more – leverage their time </li></ul><ul><li>Retaining & reactivating their customers </li></ul><ul><li>Keeping in touch with a database regularly with quality content </li></ul><ul><li>Conduct research to understand buying motives and barriers to sale </li></ul><ul><li>Only doing marketing that gives a GREAT return on investment </li></ul><ul><li>Create and take publicity opportunities for the good of their business </li></ul><ul><li>Use cloud computing and other technology that saves time and money </li></ul><ul><li>Have clear business objectives, a business plan </li></ul>What business owners should be doing if they want to succeed…
    8. 8. But first let’s shift some mindsets! STOP START Always doing what you’ve always done (because you’ll always get what you’ve always go, or worse – times are changing!) Thinking outside the square of the most innovative marketing strategies you could possibly engage in Burying your head in the stand and making excuses about being busy/non techie/limited by budget Being open minded about the possibilities and how they could benefit your business some of which are very easy to do and low cost or no cost! Throwing stuff out there with no proper measurement devices in place Tracking and measuring EVERYTHING you do Measuring the cost of advertising and marketing activities Measuring the impact of marketing activities Doing things offline… ..if they can often be done faster and cheaper online Looking for new business If you haven’t maximised what you’re already sitting on and what they are worth to you Hoping for the best and having a ‘bit of an idea’ of what you want to achieve at the end of the day Getting crystal clear about your objectives, setting SMART goals and targets
    9. 9. So let me show you the exact steps you need to take to get your business humming….!
    10. 10. STEP 1 – Set up tracking devices <ul><li>Google Analytics or other web stats in place </li></ul><ul><li>Offline procedures in place </li></ul><ul><li>You must ask every single person who: </li></ul><ul><li>Walks in </li></ul><ul><li>Phones up </li></ul><ul><li>Emails you </li></ul><ul><li>For their: </li></ul><ul><li>Name </li></ul><ul><li>Email </li></ul><ul><li>Phone – main and alternative is ideal </li></ul><ul><li>Post code </li></ul><ul><li>Preferred method of contact i.e. phone or email </li></ul><ul><li>HOW THEY HEARD ABOUT YOU. ‘newspaper’ is not enough – try and extract exact name of the publication and note it . </li></ul>
    11. 11. STEP 2 – Get set up with the tools you need to be efficient Google has a lot to offer….
    12. 12. <ul><li>2.1 Google Account https://www.google.com/accounts/NewAccount </li></ul><ul><li>2.2 Google Profile http://www.google.com/profiles/ </li></ul><ul><li>2.3 Google Maps http://www.google.com/maps </li></ul><ul><li>2.4 Google Alerts http://www.google.com/alerts </li></ul><ul><li>2.5 Google Calendar http://www.google.com/calendar </li></ul><ul><li>2.6 Google Analytics http://www.google.com/analytics (covered) </li></ul><ul><li>2.7 Google Trends http://www.google.com/trends </li></ul><ul><li>2.8 Google Webmaster http://www.google.com/webmaster </li></ul><ul><li>2.9 Google Docs http:// www.google.com/docs </li></ul><ul><li>2.10 Google Sites http :// www.google.com/sites </li></ul><ul><li>AND there is many more! </li></ul>A small intro to the suite of Google’s free tools
    13. 13. www.google.com/accounts/Login 2.1 Google Account
    14. 14. 2.2 Google Profile http://www.google.com/profiles
    15. 15. 2.4 – Alert yourself on Google Alerts
    16. 16. <ul><li>Automatically manages invites and RSVP’s for events. </li></ul><ul><li>Share whole calendars company-wide or with specific people. </li></ul><ul><li>Have multiple calendars. </li></ul><ul><li>Make calendars public, private or shared. </li></ul><ul><li>View calendar that belong to other people. </li></ul><ul><li>Quick to add calendar appointments (drag & drop). </li></ul><ul><li>Full Calendar scheduling facility. </li></ul><ul><li>Send calendar invitations to other people. </li></ul><ul><li>Opportunity to sync your calendar with your mobile or Outlook. </li></ul>2.5 – Google Calendar
    17. 17. 2.6 Google Docs <ul><li>No Software Required – goodbye to Microsoft? </li></ul><ul><li>Create, Edit Word Documents, Spreadsheets and Presentations </li></ul><ul><li>Sort Documents in Folders </li></ul><ul><li>Share/collaborate on documents with other people </li></ul><ul><li>Upload Emails and Microsoft documents straight in to Google Docs for editing </li></ul>
    18. 18. 2.7 Google Docs
    19. 19. 2.8 Google Sites <ul><li>Create simple or sophisticated websites/wikis without any programming knowledge. </li></ul><ul><li>Share knowledge or files with your co-workers or the world. </li></ul><ul><li>Centralise company information with an internal website. Easy to update information/photos/attachments/presentations. </li></ul><ul><li>Google have a profile update for each staff member making it easy to find staff that may have special skills. </li></ul>
    20. 20. Apart from Google I have several other favourite programs I couldn’t live without which I’ll send to you post event to check out
    21. 21. STEP 3: Get a website and get it RIGHT! <ul><li>Visually appealing </li></ul><ul><li>Fulfills the ‘8 second rule’ </li></ul><ul><li>Data capture prominent and enticing for users to leave details i.e. incentive </li></ul><ul><li>Any desired call to action prominently featured </li></ul><ul><li>Social media links prominently featured </li></ul><ul><li>Contact number prominently featured </li></ul><ul><li>Opportunities for clients to ‘interact’ where-ever possible – comments, fill in form, check availability, view photos, videos, audios etc. </li></ul><ul><li>Easy to find the information they want with multiple navigation points plus main service offerings clearly identifiable </li></ul><ul><li>Loads fast </li></ul><ul><li>Scannable copy with lots of internal links </li></ul><ul><li>Search engine optimised </li></ul><ul><li>Regularly updated so encourages repeat visits – events and news articles + streaming social media good here </li></ul>Does your website tick all these boxes? If not, work on it NOW!
    22. 22. STEP 4 – Establish and grow your online presence + social media!
    23. 23. 4.1 SEO – search engine optimisation <ul><li>Our methodology: </li></ul><ul><li>Research – keywords & competitors </li></ul><ul><li>Strategise plan of attack – select keywords, delegate tasks </li></ul><ul><li>Internal optimisation (on page) - page title, header tags, meta description, alt tags on images and links , keyword density </li></ul><ul><li>External optimisation (off page) - link strategies, article submissions, PR newswires, blogs </li></ul>
    24. 24. 4.1.1 Research – keywords & competitors <ul><li>Tools you can use: </li></ul><ul><li>https://adwords.google.com/select/KeywordToolExternal (free) </li></ul><ul><li>2. Goodkeywords – free </li></ul><ul><li>3. It’s not free, but it is pretty good: http://affiliate.wordtracker.com/d/722e16/699/a/155079/i Monthly cost: $52.70 </li></ul><ul><li>4. http://www.keywordlocator.com . One time cost: $87 </li></ul><ul><li>5. www.keywordspy.com + http://www.spyfu.com </li></ul><ul><li>6. Google Insights – compare search volume patterns across regions, categories and time frames </li></ul><ul><li>7. marketsamurai.com </li></ul><ul><li>8. domaintools.com – analyse ownership of competitor domains and therefore online strategy </li></ul><ul><li>There are many more too. </li></ul>
    25. 25. 4.1.2 Research – select keywords <ul><li>Mistakes to avoid when selecting keywords: </li></ul><ul><li>Targeting: </li></ul><ul><li>Single-word terms </li></ul><ul><li>Terms that are way too broad, and not focused to what you offer </li></ul><ul><li>Terms that are too specialized, which nobody searches for </li></ul><ul><li>Terms which are unpopular </li></ul><ul><li>Highly-competitive terms which you can't hope to rank well for </li></ul>Number of Google Matches Term 11,600,000 writer 1,200,000 real estate writer 48,000 freelance real estate writer 9,000 freelance real estate writer los angeles
    26. 26. 4.1.3 Strategise plan of attack – select keywords, delegate tasks <ul><li>I am going to target the following keywords and key phrases…… </li></ul><ul><li>I am going to optimise the following pages as a priority……… </li></ul><ul><li>And further pages in this priority……. </li></ul><ul><li>I will need assistance from these areas…… </li></ul>
    27. 27. 4.1.4 Internal optimisation of page <ul><li>page title </li></ul><ul><li>header tags </li></ul><ul><li>meta description </li></ul><ul><li>keywords </li></ul><ul><li>alt tags on images and links </li></ul><ul><li>keyword density </li></ul>
    28. 28. 4.1.5 Work on keyword density
    29. 29. 4.1.6 External optimisation (off page) <ul><li>Link strategies </li></ul><ul><li>Article submissions </li></ul><ul><li>PR newswires </li></ul><ul><li>Blogs </li></ul><ul><li>Forums </li></ul><ul><li>Social media (more later) </li></ul>
    30. 30. 4.1.7 Article directories
    31. 31. 4.1.8 PR news wires
    32. 32. 4.1.9 Blogs
    33. 33. STEP 4 – Establish and grow your online presence + social media!
    34. 34. <ul><li>Pay per impression </li></ul><ul><li>Pay per click </li></ul><ul><li>Content network v search network </li></ul><ul><li>Set your budget </li></ul><ul><li>Track, measure, refine </li></ul>4.2 Pay per click (PPC) – how it works
    35. 35. <ul><li>Google Adwords – target by keywords and regions </li></ul><ul><li>Yahoo! Search Marketing  (formerly Overture) - http://searchmarketing.yahoo.com/en_AU/ </li></ul><ul><li>Microsoft adCenter - https://adcenter.microsoft.com </li></ul><ul><li>Facebook – target by towns/cities, gender, marital status, education +++ </li></ul><ul><li>Ebay – https://adcommerce.ebaypartnernetwork.com/adnetfiles/home/en-US/index.html </li></ul><ul><li>Sensis Bidsmart - https://bidsmart.sensis.com.au/ </li></ul><ul><li>Others </li></ul>Pay per click options
    36. 36. STEP 4 – Establish and grow your online presence + social media!
    37. 37. 4.3 – Google Maps Local Search Stats <ul><li>60% of activity online is one way or another ‘related to local content’ (Google 05/03) </li></ul><ul><li>73% of activity online is in one way or another ‘related to local content’ (Google 5/07) </li></ul><ul><li>70% of online searchers will use local search to find offline businesses. (Kelsey group) </li></ul><ul><li>43% of search engine users are seeking a local merchant to buy something offline (comScore Networks) </li></ul><ul><li>54% of search users have substituted internet/search for the phone book (comScore Networks) </li></ul><ul><li>35% of ALL searches are ‘local’ (DM news) </li></ul>
    38. 38. 4.3.1 – Claim your listing on Google Maps www.google.com/maps
    39. 39. An unclaimed listing…
    40. 40. A claimed listing… (of course the Coast knows how to do it better!)
    41. 41. 4.3.2 – Flesh out your listing
    42. 42. The types of categories you might like to list for
    43. 43. The types of categories you might like to list for
    44. 44. Photos & Videos Up to 10 photos Up to 5 videos Videos must be on YouTube
    45. 45. Coupons Add fully customisable coupons to your listings including: Images Show on mobile phones Apply to multiple listings
    46. 46. <ul><li>What people are saying about (reviews)– the price, the service etc – these filter in from various sources that provide reviews (more later) </li></ul><ul><li>Post to your place page – Allows business owners to post updates to their place page via short announcements i.e. ‘we’re closed this Friday’. It appears on Googles Place page within minutes </li></ul><ul><li>Service areas – Google realises businesses may only service certain areas, where you are willing to travel to serve certain customers i.e. deliver pizza. </li></ul><ul><li>Street view – Imagery collections are continuing to expand. People can check out destinations before they get there. 3D view now too. </li></ul><ul><li>Transit features – Who is looking for directions to you and where are they coming from. Not in Brisbane or Qld yet… </li></ul>The new additions to Google Places
    47. 48. Example Place Page Posts Specials: &quot;Free chips and salsa today from 4-6. We'll even throw in free guacamole.&quot; Posted 3 hours prior to the start of Afternoon Special Events: &quot;Come to our open day&quot; Today from 9:30 am to 11:45 am.&quot; Posted 4 hours prior to the event, linking to the Facebook event page. New products: &quot;Have you checked out our newest musical instruments? Great for baby’s birthday!&quot;
    48. 49. 4.3.3 – Encourage reviews and mentions on other sites (also known as citations)
    49. 50. Places you can encourage reviews <ul><li>Google Places - All listings have an option to leave a review, so encourage some of your favorite customers or clients to leave a review for you. </li></ul><ul><li>Industry specific – E.g. If you happen to be in the travel and tourism industry, gently persuade happy customers to leave reviews on popular review sites like  TripAdvisor . When you take a look at the top Google maps results you’ll notice that the top listings will have a good amount of reviews. </li></ul>
    50. 52. … but don’t fake it!
    51. 53. Global review sites Yelp City Search  Bing Local BOTW Local Brownbook.net infoUSA Superpages Insider Pages Local.com iBegin Yahoo! Local Feel free to contribute any citation or local directory sources you’ve found to be useful on our Web Wed Facebook group or linkedin group. Sharing is always encouraged!
    52. 54. <ul><li>http://www.raveaboutit.com.au/ - Local reviews for all types of businesses,  from hairdressers to plumbers, Australia wide </li></ul><ul><li>http://www.handylocal.com.au – On later </li></ul><ul><li>Hot Frog </li></ul><ul><li>http://www.startlocal.com.au </li></ul>Aussie Review sites
    53. 55. Don't count on customers tracking down your listing on Yelp, InsiderPages, Ezlocal and others.  Add links to your website for each profile and further encourage customers to go leave reviews.  See the below picture in which a doctor integrated links to his Yelp profile on his own website: To encourage reviews…link your business profiles on your own website/social network pages
    54. 56. Encourage reviews offline to online
    55. 58. <ul><li>We don't live in a perfect world and no one expects your business to be perfect (okay some do!) </li></ul><ul><li>In fact, if your business has nothing but 5-star reviews across the board it might strike consumers as a bit suspect, is anybody that perfect?   </li></ul><ul><li>Also, negative reviews offer a golden opportunity for you to prove yourself, to go above and beyond. </li></ul><ul><li>There are some good case studies online dedicated to incidences where businesses stepped up and made things right  after something went wrong. </li></ul><ul><li>See: http://consumerist.com/customer-service/above-and-beyond/ </li></ul>Don’t discourage bad reviews
    56. 59. 4.3.4 – Get listed in local directories Many available – both free and paid Directory listings from wesites specific to your city are a great way to help you achieve some local pull in Google maps. A quick and easy way to find some local directories is to search for {name of city} + directory on Google.
    57. 60. Search ‘free business directory’ or ‘free business listing’ or similar
    58. 61. Example of a free business directory
    59. 62. Government/council directories
    60. 63. Industry directories
    61. 64. Yahoo & other local search/listing options <ul><li>http://local.yahoo.com/ </li></ul><ul><li>https://ssl.bing.com/listings/ListingCenter.aspx </li></ul>STEP 4.3.5 – More ways to market locally…
    62. 65. STEP 4 – Establish and grow your online presence + social media!
    63. 68. <ul><li>Traffic </li></ul><ul><li>Facebook Fan Pages are cited in Google Maps </li></ul><ul><li>Facebook Fan Pages Rank in Organic Search Results </li></ul><ul><li>Instant Credibility </li></ul><ul><li>Build an Interested Local Following </li></ul>STEP 4 – Get a Facebook Fan Page for your local business & promote it! Why…?
    64. 69. <ul><li>Personal pages – you the individual </li></ul><ul><li>Professional pages – you the business person </li></ul><ul><li>Company pages v groups </li></ul>How it all works
    65. 70. How? ‘Like’ pages and join groups where your target market hang out… <ul><li>Search ‘music’ or ‘parents’ and more under Home/Groups/ and search </li></ul>
    66. 71. How? Encourage people to like your page via your website…
    67. 72. How? Encourage people to like your page via your website…
    68. 73. How? Sign up local Facebook Fans… Search users in specific location on facebook.grader.com
    69. 74. How? Advertise on Facebook…
    70. 75. How? Advertise on Facebook…
    71. 76. <ul><li>To establish or build your profile online </li></ul><ul><li>To drive traffic to your website </li></ul><ul><li>To network with potential customers, influencers, or others in your niche. </li></ul><ul><li>To get valuable feedback – surveys, polls </li></ul><ul><li>To build a community </li></ul><ul><li>To act as an alternative form of communication – quick and easy </li></ul><ul><li>To hire people – be they volunteers or paid? </li></ul><ul><li>To update your community of new class timetables /updates/achievements /end of terms/deadline to enrol etc. </li></ul><ul><li>To promote events/product launches/updates/fund-raising drives? </li></ul><ul><li>To raise money for a child/family in need </li></ul><ul><li>To show a more personal side of yourself </li></ul><ul><li>To run occasional “twitter only” discounts and specials </li></ul>STEP 5 – Get on Twitter, and start ‘tweeting’ Why…?
    72. 77. STEP 5.1 – Find accounts & follow them
    73. 78. STEP 5.2 - Sign up local Twitter followers <ul><li>Click on ‘Top Users’ </li></ul><ul><li>Once in click on ‘twitter elite in a specific location’ </li></ul>
    74. 79. Sign up local Twitter followers
    75. 80. STEP 5.3 – Link up accounts & schedule tweets and posts ahead of time… and manage multiple accounts with ease.
    76. 82. Don’t forget it’s ALL public
    77. 84. The big growth areas…iphone apps
    78. 85. Social networking meets search marketing…
    79. 86. Social networking meets search marketing…
    80. 87. Facebook is having a crack too… but it’s not here…yet!
    81. 88. There’s one more very powerful marketing method I’ve purposely overlooked…Can you guess what it is? <ul><li>Word of mouth!!! </li></ul><ul><li>Referrals </li></ul><ul><li>Incentives </li></ul><ul><li>Strategic alliances </li></ul><ul><li>The overall customer experience </li></ul><ul><li>Surveys/polls </li></ul><ul><li>Mystery shoppers </li></ul><ul><li>Immediate feedback asking for a referral </li></ul>
    82. 89. Your Homework <ul><li>Check out Google Tools – they could save you time and money! </li></ul><ul><li>Check out the links I send you – they could save you time and money too! </li></ul><ul><li>Get a website and get it right – does it tick all the boxes? If not, get them ticked! </li></ul><ul><li>Optimise your website </li></ul><ul><li>Explore pay per click campaigns on Google Adwords and others </li></ul><ul><li>Claim your listing on Google Maps, flesh out your listing, encourage reviews </li></ul><ul><li>Get listed on free and paid business directories – from local to industry specific and more! </li></ul><ul><li>Get a Facebook page and grow your community </li></ul><ul><li>Get a Twitter account, follow people and start tweeting </li></ul><ul><li>Manage all your social media from the one dashboard </li></ul><ul><li>Explore the new emerging technologies – iPhone apps, Gowalla, FourSquare and Facebook Places (when it comes) </li></ul><ul><li>Get key company documents i.e. templates, forms, contacts, procedures and policies ONLINE utilizing technology such as wikis, Google Docs or otherwise where you can share and collaborate online and mobilize your business. </li></ul><ul><li>Make sure your marketing features your website and other social media community links ALWAYS and PROMINENTLY </li></ul><ul><li>Make sure you have a good email signature with these links too! </li></ul><ul><li>Track and measure results, then refine! </li></ul><ul><li>Have fun with it all!!! </li></ul>
    83. 90. Want more on this stuff? EVENT DAY + 48HRS AFTER SPECIAL! High quality, professional produced DVD sets Use the code ‘ musik01 ’ to receive 20% off all DVD product orders for the next 48 hours
    84. 91. Want constant tips & inspiration? http://www.facebook.com/thecreativecollective http://www.twitter.com/creativecollect http://www.linkedin.com/companies/the-creative-collective http://www.youtube.com/dacreativecollective P: 07 545 11315 w: www.thecreativecollective.com.au

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