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Social Media Strategies


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Slides from the workshop

Published in: Technology, Business

Social Media Strategies

  1. 1. SOCIAL MEDIA FOR BUSINESSES Ritesh Ambastha, CEO at
  2. 2. Agenda of 4 Days Day 1 Overview Statistics – Eye Openers Introduction to all the platforms Facebook – Pages, Groups, Apps Personal Profiles Facebook Ads Day 3 LinkedIn Overview LinkedIn Groups and Pages LinkedIn Strategies Social Bookmarking Overview Pinterest & Others Social Bookmarking Strategies Day 2 Facebook Insights Facebook Strategies Twitter Overview Hashtags Twitter Strategies Google+ Overview Google+ Pages & Strategies Day 4 Blogging Overview Various Platforms Google Adsense & Adwords Google Analytics Reputation Management Business Conversion Conclusion
  3. 3. Overview       You are not wasting your time. [Full Stop] Communicate, Share & Engage Immediate, Interactive, Responsive & Highly Powerful Conversations with potential customers Not a broadcast media (print industry) Two way dialogue
  4. 4. Social Web Demographics       72% of all internet users are now active on social media 18-29 year olds have an 89% usage The 30-49 bracket sits at 72% 60 percent of 50 to 60 year olds are active on social media In the 65 plus bracket, 43% are using social media Time spent on Facebook per hour spent online by country.    Here are the top three. USA citizens get the top gong at 16% followed by the Aussies at 14 minutes and the Brits at 13 minutes. 71% of users access social media from a mobile
  5. 5. Statistics – Hold your breath Market Size 15% 2% 13% 57% 13% Breakdown Of U.S. Brands Social Media Budgets Facebook YouTube Twitter Pinterest Other
  6. 6.  Users on  FB: 1.2 Billion (Till Sept,2013)  Twitter: 200 Million  Google+: 540 Million  LinkedIn: 259 Million
  7. 7. Fact #1 Half of all social media users under age 35 follow their online friends’ product and service recommendations
  8. 8. Fact #2 Three-fourths of marketers planned to increase strategic efforts on social media and social networking sites this year, with 68% also focusing more on SEO and 63% on blogs.
  9. 9. Fact #3 As universal as business use of social media can seem to be, 26% of companies still block access to social media sites in their workplaces. 31% have no social media policy in place.
  10. 10. Fact #4 One in five married couples met online. But…20% of all divorces are blamed on Facebook. Coincidence? Hmm.
  11. 11. Fact #5 70% of brand marketers (and 60% of agency professionals) view social media advertising as more valuable for building brand awareness than for driving direct response.
  12. 12. Fact #6 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media.
  13. 13. Fact #7 Email is still the most effective way to reach top executives; 90% say they check their inboxes regularly. 64% use LinkedIn on a regular basis, while 55% say the same for Facebook.
  14. 14. Elements of Social Media Strategy On Day 1 of this workshop This might get changed on Day 2 or 4 :P
  15. 15. Elements of Social Media Strategy Who is your customer? What are your goals? Where is your audience? When will you connect? Why choose you? How will you engage?
  16. 16. Facebook Pages ??
  17. 17. Facebook Pages   This is not your personal profile This is where you can lead the branding of your company?
  18. 18. Facebook Pages Brand Your Page Highlight What Matters Manage Everything in One Place
  19. 19. Check: WindowsIN Page N
  20. 20. Check: AmericanExpressUS US
  21. 21. Managing A Page           Getting Started Basic Information Page Settings & Permissions Page Roles Privacy for Pages Growing Your Audience Page Insights Posting & Moderating Posts by Others Creating Events & Offers Events          Offers Managing Pages With Locations Using the Pages Manager App Apps on Pages Facebook Wi-Fi Policy Questions Page Limits & Warnings Pages Glossary Bugs & Known Issues
  22. 22. Facebook Groups ??
  23. 23. Facebook Groups Another Important Component
  24. 24. Attract customers via Groups    One underutilized strategy is creating Facebook groups, which provide an easy way to segment customers. With groups, you can create communities around particular products, improve customer service, provide a networking forum for customers and even drive new sales. You segment your email list, right? So why not segment your Facebook community, too?
  25. 25. Groups Strategies Use closed groups as a customer support hub. Use 'secret' members-only groups as networking hubs for current customers Use open groups to build awareness, authority and interest in your brand
  26. 26. Facebook Ads Advertisements is the BIG Deal
  27. 27. My Request For the Day Please prepare set of questions in your notebook.  We’ll open up discussion session at the end of every topic.  I’m open to solve your doubts even after this workshop gets 
  28. 28. Marketing Metrics Volume Influence Reach Engagement Share of Voice
  29. 29. Facebook Advertising   Reach all the right people more efficiently ds
  30. 30. Facebook Ads for Business Reaching more people Targeting a specific audience Brand Awareness Generating sales
  31. 31. Different Types of Ads Desktop app ad Domain ad Event ad Mobile app ad Offer ad Page like ad Page post link ad Page post photo ad Page post text ad Page post video ad
  32. 32. Facebook Sponsored Stories App shared sponsored story Check-in sponsored story Domain sponsored story Event sponsored story Game played sponsored story Open graph sponsored story Page like sponsored story Page post comment sponsored story Page post like sponsored story Page post share sponsored story
  33. 33. Top Targeting Options Location Age Gender Interests Broad Categories Connections
  34. 34. Create An Ad
  36. 36. Let’s create an event And promote it with advertisement
  37. 37. Let’s create a post And promote it with advertisement
  38. 38. Let’s pickup a web page And promote the same with advertisements
  39. 39. Facebook Insights Statistics
  40. 40. Insights: Overview
  41. 41. Recent Posts
  42. 42. Likes
  43. 43. Likes & Unlikes
  44. 44. Visits
  45. 45. Posts
  46. 46. People
  47. 47. Insights Live Discussion Checking out various FB Pages for insights
  48. 48. Content Strategy
  49. 49. Welcome to Day 3 All the queries will be solved  If you feel to ask questions even after this workshop, you can come down to 304, Akshar Complex, Shivranjini Cross Roads. Would be glad to help.  Be positive and stay focused.  Don’t judge me. I’m just a learner. 
  50. 50. LinkedIn Social Network for Professionals
  51. 51. Challenges Recruiting Great Talent Marketing in the world of full noise Nobody likes Cold Calls
  52. 52. What LinkedIn Can Do? Hire Market Sell
  53. 53. What You Can Do? Identify the Right Person Engage them with Content Motivate them to Act
  54. 54. LinkedIn Profiles Check various profiles
  55. 55. LinkedIn Pages Check various pages
  56. 56. LinkedIn Groups Check various groups
  57. 57. Advertising
  58. 58. Steps to Follow Create Ad Campaign Targeting Campaign Options Checkout
  59. 59. Cost? CPC – Minimum Bid: 100 INR CPM – Minimum Bid: 100 INR Daily Budget – Minimum 5000 INR 
  60. 60. Let’s Start Advertising Live Example – Ads For Website Live Example – Ads For Pages
  61. 61. Where will be my ads be shown? Profile Page Home Page Search Results Page Groups Inbox
  62. 62. No Hidden Costs One time $5 Additional Activation Fees  Intended to cover the initial clicks/impressions that result after the ad has been approved and posted.  Once the $5 credit is depleted, you will be billed periodically for the clicks/impressions that your ad incurs 
  63. 63. Best Practices #1. Create Effective Ads     Choose words that grab the attention Give people a reason to take notice and click to learn more Include strong call-to-action phrases like Try, Download, Sign up Include an image with your ad that's relevant to what you offer
  64. 64. Best Practices #2. Multiple Ads  Create at least 3 ad variations -- varying the ad text, call-to-action phrases, and images. You can create up to 15 different ads within a campaign.  By creating multiple ads, you can discover which ads perform best.
  65. 65. Best Practices #3. Targeting Geography Industry Job Title Job Function LinkedIn Groups
  66. 66. Checkout these company pages    TCS: IBM: Google:
  67. 67. Google+ For Business
  68. 68.
  69. 69.
  70. 70. Customers are on different platforms
  71. 71. Connect with Customers
  72. 72. Checkout Few Things Profile Circles Hangouts Pages Communities Events People Local
  73. 73. Day 4 • • • Together we can and we will learn new things. At least we know what, where, how and when to start our Social Media Journey. Different Ideas, Different Products, Different Target Consumers, Different Geographies, Different Expectations => And Hence “The Different Social Media
  74. 74. Activity With highest degree of regards, I request you to participate in this activity.
  75. 75. Activity Guidelines      Make a group of 2-3 members. Talk with the person on your left & right. Discuss an idea that you wish to promote. Let’s say you have a ready service/product in hand and you are ready to go to the market. How will you promote? Whom will you target? How much will you spend? Use the tables on the next slide
  76. 76. Your Product Name Business Area Total Print Budget Media Volume(Numb Audience Age er of Group Audience) Facebo ok Ads Audience location – City, Area Twitter LinkedI Googl n e Plus Income Group Other Conten Creativ Network t e s Genera Design tion Work
  77. 77. Pinterest Pinterest is a tool for collecting and organizing things you love. Map the things you love, near and far
  78. 78. What are Pins?  Pins are like handsome little bookmarks. Whenever you find something on the web that you want to keep, add it to Pinterest.
  79. 79. Collect Pins on Boards  Boards are where you organize your Pins, and you get to decide what they’re all about. Set up group boards to share ideas and plan stuff with your friends
  80. 80. Follow Boards You Love  Follow people and boards to get their latest Pins delivered to your home feed. You can follow all of someone’s boards or just the ones you like best.
  81. 81. See fresh Pins in your home feed  Your home feed is where you’ll find all sorts of new and inspiring things to add to your own boards.
  82. 82.
  83. 83. Analytics
  84. 84. Success Stories 
  85. 85. What else should we think about? StumbleUpon Foursquare Instagram Whatsapp
  86. 86. Case Study   L’Oreal Paris
  87. 87. Social Media Strategy - Canon 
  88. 88. Understanding more platforms Google Adsense Google Adwords Blogger Google Analytics Google Keyword Tool
  89. 89. Final Words Still waiting to start?
  90. 90. SMM in India Facebook is the most important platform for marketers in India for engaging customers, followed by Twitter, YouTube and blogging.  More than half of the organizations surveyed regularly engage with bloggers or online influencers who have authority and strong following. 
  91. 91. Build Communities  Most brands in India use social media to build communities while others use it to highlight news. They prefer to post generic updates instead of brand updates.
  92. 92. Budget  Almost half of social mediasavvy organizations surveyed spend 1%–5% of their marketing budget on social media, most social media budgets are below INR 10 million.
  93. 93. Agencies Majority of social media efforts in India are managed by marketing teams. They use standalone digital agencies as compared to PR or ad agencies. 
  94. 94. Choice
  95. 95. Indian Brands & Social Networks  Indian brands are primarily focusing their attention on Facebook and Twitter while Google Plus, Foursquare and Pinterest are not on the radar, at least in the near future.
  96. 96. Trends Survey 2013  y_2013.pdf  Insights from Social Media Savvy Organizations in India By Ernst & Young 
  97. 97. Hope you had fun
  98. 98. THANK YOU Be in touch