20 Core Links and Listings for Every Lodging Website


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20 Core Links and Listings for Every Lodging Website

  1. 1. 7/01/2010<br />20 Listings and Links<br />Key Websites for every VRM business<br />Trent Blizzard<br />PresidentBlizzard Internet Marketing, Inc<br />www.blizzardinternet.com<br />
  2. 2. 7/01/2010<br />3 Key Definers of Good Listing<br />Drives Quality Traffic to Your Website<br />Impacts Search Engine Results Placement (SERP)<br />Provides Link that Helps in Google<br />Increases Exposure / Syndicates Content<br />
  3. 3. 7/01/2010<br />Facebook#1<br />SERS (Search Engine Results Saturation) is one goal of Facebook… Regardless of whether you have a strategy for maximizing the effectiveness of Facebook, Even a small utilization of Facebook can protect your brand name in search results.<br />Blizzard Fan Page <br />
  4. 4. 7/01/2010<br />Twitter#2<br />Example<br />Hootsuite is a tool to manage Twitter easily.<br />SERS (Search Engine Results Saturation) is one goal of Twitter… Twitter is a powerful communication tool that can be used to reach out to past and future guests, owners, business partners and perfect strangers. Twitter account homepages fare well in Google and should be obtained as a brand management tool. @blizzinternet on Twitter.<br />
  5. 5. 7/01/2010<br />Linkedin#3<br />Example<br />Linkedin accounts do especially well in brand name and whitepage queries. LinkedIn is a favorite business networking tool. Come by and say “hi” to Trent Blizzard on Twitter<br />
  6. 6. 7/01/2010<br />SEO Favorites<br />Best of the Web #4<br />$250 <br />Prweb/Vocus#5<br />$80-$300 Per Press Release<br />DMOZ #6<br />Free but difficult<br />Business.com Directory Listing #7<br />$299<br />AboutUs #8<br />Free<br />
  7. 7. 7/01/2010<br />UGC FavoritesPowerful User Generated Content websites<br />Flickr (example) #9<br />YouTube #10<br />CommunityWalk #11<br />Google MyMaps #12<br />
  8. 8. 7/01/2010<br />Review FavoritesWebsites that let your guests review their experience with you<br />Yelp#13<br />Judy’s Book #14 <br />Google Local #15<br />
  9. 9. 7/01/2010<br />Yahoo!<br />Travel.yahoo.com #16<br />Local.yahoo.com #17<br />Yahoo Biz Directory#18$299 year<br />
  10. 10. 7/01/2010<br />Local FavoritesMore Sites for Local Listings<br />Bing Local #19<br />Universal Business Listing #20$30 per year<br />
  11. 11. 7/01/2010<br />Learn to Fish!<br />SEMRush #23<br />See who your “organic competitors” are and try to get listed with them.<br />Yahoo Site Explorer #24<br />“Explore” a competitor and find a good listing from their “inlinks”<br />SEOMoz Juicy Link Finder #25<br />Enter your top keyword phrase and find some “juicy” links.<br />
  12. 12. 7/01/2010<br /><ul><li>Website: www.blizzardinternet.com
  13. 13. Blog: newsletter.blizzardinternet.com
  14. 14. Email: info@blizzardinternet.com
  15. 15. Phone: 888-840-5893
  16. 16. Address: Blizzard Internet Marketing, Inc50629 Highway 6 & 24 Glenwood Springs, CO 81601</li></ul>Blizzard Internet Marketing<br />