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14 SEO & Content Marketing Tactics for 2017 - Prosperity Media

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James Norquay Directory at Prosperity Media shares his 14 SEO & Content Marketing tips for 2017. The presentation took place at Growth Hackers Sydney.

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14 SEO & Content Marketing Tactics for 2017 - Prosperity Media

  1. 1. Thank You @Connections8 https://au.linkedin.com/in/norquay Prosperitymedia.com.au JamesNorquay.com Slideshare.net/connections8
  2. 2. 2005 – 2009 - Built my own network of sites 22 million + visitors. Sold most off some still running.
  3. 3. 2009 – 2012 – Helped start the SEO & Content team for Columbus Search + Worked in house at Virgin Mobile. Main focus was big business SEO for clients such as -
  4. 4. 2012 – Now Started Prosperity Media we worked with mainly Funded Startups and mid to large business. Our main Focus is – SEO & Content Marketing
  5. 5. 14 Content & SEO tactics to drive growth in 2017
  6. 6. A One Second delay could mean 7% loss in conversion!
  7. 7. https://developers.google.com/s peed/pagespeed/insights/
  8. 8. Review competitors for long tail pages
  9. 9. Potential traffic could be HUGE! Traffic potential from this one page 10,000 + a month visitors.
  10. 10. Create landing pages based on your company vs. competitors – Use paid search data + Google Keyword Insights
  11. 11. 4. Schema on all content – Events, Origination, Reviews.
  12. 12. Schema.org
  13. 13. 5. HTTPS site wide also opt for Wildcard SSL. Image - codingo
  14. 14. Wildcard SSL example on Kogan
  15. 15. 6. Hreflang on any international based content.
  16. 16. http://hrefbuilder.com/hreflang-checker-validation-tool
  17. 17. 7. Canonical Tags
  18. 18. https://moz.com/learn/seo/canonicalization
  19. 19. 8. Content Marketing
  20. 20. Use social media fans with your content development process
  21. 21. Create content for niche communities like Reddit.
  22. 22. Create Content Calendar at the start of the year for all key events and tie your content to these.
  23. 23. Create Interesting content web assets. 115k shares & 100s of links.
  24. 24. Thumbtack Survey Content Idea 1000s of shares and 100s of links.
  25. 25. https://www.google.com/analytics/surveys/ Use Google Consumer Surveys Low Cost Survey Answers in your target region
  26. 26. EGO Bait Content Marketing
  27. 27. 9. Link Acquisition
  28. 28. It is important to utilize a varied link building strategy to maintain a natural looking backlink profile. It is also important to note that link building still counts for 40%+ of overall SEO ranking as per Moz research.
  29. 29. Competitive link acquisition opportunities Ahrefs + Majestic ect
  30. 30. High quality link acquisition
  31. 31. Share all your best business deals and discounts on deal sites.
  32. 32. Targeted forum link acquisition
  33. 33. Low Quality links – Disavow or take down + Be on the look out for Negative SEO attacks https://support.google.com/webmasters/answer/2648487?hl=en
  34. 34. 10. Content Seeding
  35. 35. Organic – - Your Website - Email List - Share on Social - Post on Forums - Share on Content sites - Pitch to media - Guest Post Paid – - Paid Email on 3rd party list. - Sponsored social update - Social Media Ads - Paid Search or Display ads - Content Discovery
  36. 36. 11. Review Competitors most shared content & build similar content.
  37. 37. Use Ahrefs.com to search for top shared content or BuzzSumo.com
  38. 38. 12. High end expired domain acquisition.
  39. 39. 13. Website acquisition for content growth.
  40. 40. 14. Tools – you need to know about.
  41. 41. Screaming Frog Analysis
  42. 42. SEM Rush
  43. 43. Ahrefs
  44. 44. Monitor Backlinks
  45. 45. smo.knowem.com
  46. 46. Sistrix.com
  47. 47. Answerthepublic.com
  48. 48. Google Search Console
  49. 49. http://www.bing.com/toolbox/webmaster Bing Webmaster Tools
  50. 50. Thank You @Connections8 https://au.linkedin.com/in/norquay Prosperitymedia.com.au JamesNorquay.com Slideshare.net/connections8
  51. 51. Image Creds – Slide 7 – oolrun.com Slide 10 – travelandlesiure.com Slide 19 – i-Crossing.com Slide 21 – Moz.com Slide 28 – Thumbtack.com Slide 42 - Nexternal eCommerce Blog Slide 46 – pdxhamma.org Slide 48 – Buffer.com

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