What kind of media institution might distribute your media product and why?

2. DISTRIBUTING OUR FILM
• AS OUR FILM MAY NOT BE FOR A MAINSTREAM AUDIENCE, IT WOULD WORK MOST EFFECTIVELY IF WE
WERE TO SHOWCASE OUR FILM IN AN INDEPENDENT CINEMA.
• FILM FESTIVALS OPEN THE DOOR TO A WORLD OF TRADITIONAL DISTRIBUTION OPPORTUNITIES AND
NICHE FESTIVALS ACCEPT FILMS THAT FALL WITHIN THE GENRES AND CAUSES TO WHICH THEY’RE
DEVOTED.

3. WHAT’S ON AT THE LOCAL ODEON?
Epsom cinema Guildford cinema Kingston cinema

4. ANALYSING GENRES
• THE GENRES THAT STANDS OUT THE MOST ARE;
• ADVENTURE
• ACTION
• FAMILY
• NONE OF THE FILMS ARE THE SAME GENRE AS OURS, THRILLER.
• WHEN COMPARED TO OTHER CINEMAS THEY ALL SEEM TO BE SHOWING THE SAME GENRES.

5. WHAT DOES THIS SAY ABOUT THE AUDIENCE?
• THIS SHOWS THAT AT THE MOMENT THE AUDIENCE MEMBERS ARE VERY INTERESTED IN WATCHING
ACTION/ADVENTURE FAMILY FILMS. THIS WOULD MAKE SENSE TO SHOW THESE FILMS IN CINEMAS LIKE
ODEON AS THEY ARE OFTEN LOCATED IN DENSELY POPULATED AREAS SO THEY ARE DIRECTLY TARGETING
MORE OF THE AUDIENCE AT ONCE.

6. INDEPENDENT CINEMAS

7. FILM GENRES THEY SHOW
• BOTH INDEPENDENT CINEMAS SHOW A WIDE VARIATION OF DIFFERENT GENRES INCLUDING;
• DRAMA
• FOREIGN FILMS
• COMEDY
• ROMANCE
• WAR AND FAMILY
• THIS SHOWS THAT THE AUDIENCE CAN BE INTERESTED IN ALL GENRES AND IT IS NOT AS SPECIFIC AS OTHER
CINEMAS.

8. FILM FESTIVALS
BFI Cannes

9. WHAT GENRES DO THEY SHOW?
• THRILLER
• MYSTERY
• DRAMA
• COMEDY

10. WHAT FILMS WIN THE MOST AWARDS?• DRAMAS AND THRILLERS WIN THE MOST AWARDS FROM BFI AND CANNES FILM FESTIVALS.
• THIS DIAGRAM SHOWS THE PERCENTAGE OF BEST PICTURE NOMINEES BY GENRE AND PER DECADE
ACCORDING TO THE OSCARS.

11. WHAT DOES THIS SAY ABOUT GENRES AND
FILMS?
• THIS MAY SUGGEST THAT FILMS SUCH AS THRILLERS INCLUDE MORE EDITING TECHNIQUES, SOUND,
LIGHTING AND A RANGE OF CAMERA ANGLES THAT OTHER GENRES WOULDN’T NEED TO FOCUS AS MUCH
ON SUCH AS COMEDY. THIS IS BECAUSE IN A THRILLER IT CREATES EFFECT AND IT IS NOT ALWAYS
IMPORTANT WHAT THE CHARACTERS ARE SAYING IN THE SCENE AS OPPOSED TO WHERE THEY ARE AND
WHAT THEY ARE DOING. THIS STYLE OF FILMING COULD BE A REASON THAT THRILLERS AND DRAMAS ARE
RECEIVING THE MOST AWARDS AT FESTIVALS SUCH AS THE BFI.

12. IN RECENT TELEVISION

13. WHERE OUR FILM COULD BE SHOWN…

14. INDEPENDENT VS ODEON
• OUR FILM WOULD MOST LIKELY BE SHOWN IN AN INDEPENDENT CINEMA AS IT MAY NOT BE SOMETHING
THAT THE MAINSTREAM AUDIENCE WOULD WANT TO VIEW.
• HOWEVER INDEPENDENT CINEMA WON’T RECEIVE ANYWHERE NEAR AS MUCH PUBLICITY AS ODEON
CINEMAS RECEIVE.

15. TRIBECA VS CANNES
• AS TRIBECCA IS A FILM FESTIVAL WHICH HAS A LARGE VARIETY OF THRILLER FILMS IT WOULD BE MORE
FITTING TO USE THIS APPROACH AS THERE IS CLEARLY A WIDER AUDIENCE FOR IT.
• CANNES IS A VERY FAMOUS FILM FESTIVAL AND IS ATTENDED BY THOUSANDS IT IS RATHER DIFFICULT TO
GET INTO AND MAY NOT BE RECOMMENDED FOR A FIRST FILM ENTRY.

16. FORUMS ONLINE
• ONLINE FORUMS COULD BE A GREAT WAY TO GET REVIEWS AND CRITISMS ABOUT THE FILM BY NON BIAS
MEMBERS OF THE PUBLIC.
• FORUMS CAN ALSO BE EASILY SHARED AND LINKED WITH OTHER SOCIAL MEDIA SITES SO IT WOULD BE
VERY EASY TO INCREASE EXPOSURE BY SHARING THE LINK TO THE FORUM.
• AS IT IS ONLINE IT WOULD ALSO GIVE THE AUDIENCE ACCESS ON-DEMAND RATHER THAN VIEWING IT IN A
CINEMA OR WAITING FOR GENERAL RELEASE.

17. WHERE OUR FILM IS LIKELY TO END UP
• WE WOULD EXPECT OUR FILM TO END UP IN AN INDEPENDENT CINEMA IF IT WAS SUCCESSFUL. THIS
COULD BE ACHIEVED THROUGH ENTERING FILM FESTIVALS AND BEING RELEASED AS AN INDIE,
PSYCHOLOGICAL THRILLER.