Music video analysis.

1. MADNESS (ONE STEP
BEYOND) MUSICVIDEO
ANALYSIS

2. Music videos usually include a demonstration of typical genre characteristics.
This still shows the performers dressed in
genre appropriate clothing, the man at the
front is warring a parker jacket.These are
extremely popular in mod culture and are also
commonly related to ska.

3. There is a relationship between the lyrics and the visuals.
This screenshot shows a link between the lyrics
and the visuals.There aren’t many vocals in the
song however there is a narrative in the intro.The
narrator, Chas Bash says “hey you”, the man in the
shot then sits up and acts as if he is the person
being spoken to.

4. Music genres have their own music style and iconography.
Ska music videos are nearly always
based in an urban working class setting
as the music was usually popular
among working class subcultures such
as Mod’s and Skinheads.

5. There is likely to be voyeurism, Particular in the treatment of women.
The are no women in the actual music video,
nor are there any verbal or visual sexual
references through out the entire video.
Therefore this rule does not apply to this
particular music video.

6. There is a demand on the part of the record company for lots of close-ups of
the main artists/vocalists.
The only proper close ups in the video are of
Chas Smash, this is obviously because he is
the only vocalist in the video, It is also
because madness are recognised as a band in
their songs and not as individuals which is
the explanation for why there are many
more shots of the band as a whole rather
than individuals.

7. There is likely to be intertextual reference either to other music videos or to
films andTV texts.
The only vaguely intertextual reference I can
find in the video is the mini saxophone which
seems to be a popular prop across many of
madness's videos.