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Reinventing the Arts - NYFA Panel


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My recent talk for the New York Foundation for the Arts - about using technology to connect with audiences and build a fan base. A little bit about where things are going with transmedia and how artists might use these techniques.

Published in: Self Improvement, Technology
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Reinventing the Arts - NYFA Panel

  1. 1. Reinventing the Arts through Technology: A NYFA Presentation Brian Newman @bnewman01
  2. 2. 2 Disruptive Innovation Disruptive technology and disruptive innovation are terms used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically by being lower priced or designed for a different set of consumers. Clayton Christensen via Wikipedia
  3. 3. It’s not until the tide goes out until you see who’s wearing the swim trunks - Warren Buffett
  4. 4. 7 Value has changed.
  5. 5. 8 Old World Value: Scarcity New World Value: Overabundance
  6. 6. 9 Attention Economy
  7. 7. 10 Engagement
  8. 8. 11 Participatory Culture A Conversation
  9. 9. Langworthy & Henein Vanishing of the Bees
  10. 10. Twitter Stats (via Twitter) •105,779,710 registered users •1,500% growth over the last three years •300,000 new sign-ups per day •60% of new accounts were from outside the U.S. •600 million search queries per day •A NY Times story gets tweeted every 4 seconds
  11. 11. Usage by Age Group US Growth Twitter
  12. 12. Zoe Keating @ZoeCello 1.38 million followers on Twitter
  13. 13. 17 Building Community Friends & Fans
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  18. 18. CrowdSourcing Turning Community into Funders
  19. 19. • $10 - Unpolished Rock (but with potential) Level: A free digital download of the album, when it's released. • $25 - Polished Rock Level: An advance copy of the CD. Weeks before the masses. • $2,500 - Emerald Level: Mentioned as an executive producer of the album -- whoop- di-doo! • $5,000 - Diamond Level: I will come and do a house concert for you. Invite your friends, serve some drinks, bring me out and I sing. Actually, this level is a smart choice economically. I've played many house concerts where the host has charged his guests and made his money back. I'd go for this if I were you. • $10,000 - Weapons-Grade Plutonium Level: You get to come and sing on my CD. Don't worry if you can't sing - we can fix that on our end. Also, you can always play the cowbell. Details from Jill’s Next Record website
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  22. 22. TheAgeofStupid.Net
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  25. 25. 30 CrowdSourcing 2: Turning Community into Collaborators
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  29. 29. 34 Remix Culture Mash-Ups and Sampling
  30. 30. Gaylor: RIP! A Remix Manifesto
  31. 31. Kuitman: Thru-You
  32. 32. 38 Convenience & Immediacy Immediacy
  33. 33. Multi-Platform Agnostic, Viral & Mobile
  34. 34. McAbee: Stingray Sam
  35. 35. Sally Potter’s Rage First Movie Premiering Day/Date at a Festival and on Mobile
  36. 36. 43 Multiple Access Points
  37. 37. Transmedia What it is: Types/examples: Develop the story across multiple entry points Events Multi-platform Games/ARG Audience can become immersed in experience Interactive components Deep audience engagement Graphic Novels Encourages participatory audiences Online & viral content Each element a distinctive experience Mobile Story flows & builds rev streams Think Outside the norms - experiences
  38. 38. Transmedia Quick thoughts: Some Experts: Keep a mind towards audience dev. components from the beginning Christy Dena Think beyond marketing Stephen Dinehart (coined) It’s not all about the film - extend the experience Jeff Gomez Think about impact & social change Henry Jenkins Not just games.... events, gallery shows, etc. Mike Monello Some projects may not need to be a film John Threat ...or can become one if successful Lance Weiler Transmedia can be simple Many more...
  39. 39. Thomas Allen Harris: Through a Lens Darkly
  40. 40. Push Push Theater Company
  41. 41. Creating context is more important than creating content. The greatest creative and business opportunities are everything around the content Taylor Davidson
  42. 42. Image Courtesy: Yair Haklai - WikiMedia (CC Attribution)
  43. 43. The best way to predict the future is to invent it Alan Kay
  44. 44. Blog: Twitter: @Bnewman01