The audience research answers from the questions.

1. AUDIENCE RESEARCH

2. • THE RESULTS THAT I HAVE FOUND OUT
FROM THE MAIN FOCUS GROUP TO DO
WITH GENDER IS THAT THERE WAS MORE
MALES THAT DID THE QUESTIONNAIRE
THAN THERE WAS FEMALES, THIS
SHOULD POTENTIALLY HELP ME TO
TARGET THE MAIN GENDER GROUP
WHICH WOULD USUALLY BE MALES AS
THEY ARE THE MAIN GROUP THAT ARE
ASSOCIATED WITH THE HORROR GENRE.
THE GENDER USUALLY IS A BIG DEAL
WHEN THE HORROR GENRE IS INVOLVED
THIS IS BECAUSE THE HORROR FILMS ARE
USUALLY SCARY THIS WOULD RELATE
MORE TO MALES THAN FEMALES.
HOWEVER THIS AUDIENCE FEEDBACK
WILL HELP ME REACH A WIDER AUDIENCE
DUE TO THE FACT THAT I AM NOT JUST
TARGETING ONE AUDIENCE I AM
TARGETING BOTH WHICH WILL HELP
WHEN CREATING THE HORROR FILM

3. • THE AGE GROUP THAT I CAN TELL I
NEED TO TARGET IN MY ACTUAL
HORROR FILM TRAILER IS 15-21 YEAR
OLDS THIS IS BECAUSE 100% OF THE
FEEDBACK WAS FROM THE YOUNGER
AGE GROUP. THIS IS CONVENTIONAL
TO THE HORROR GENRE ANYWAYS
BECAUSE THEY ARE USUALLY EITHER
TARGETED AT 15 YEAR OLDS OR 18
YEAR OLDS DEPENDING ON THE
RATING ON THE FILM. THIS AUDIENCE
FEEDBACK SHOWS THAT I NEED TO
MAKE MY FILM TRAILER MORE
MATURE DUE TO IT BEING AIMED AT
TEENAGERS. THIS FEEDBACK SHOWS
THAT I CAN HIT A WIDE AGE GROUP
OF TARGET AUDIENCE MAINLY DUE
TO THE AGE GAP WITHIN EACH
SECTION HOWEVER I HAVEN’T GOT
NO FEEDBACK FROM THE OLDER AGE
GROUPS WHICH MEANS THAT I WILL
HAVE TO TARGET THE YOUNGER

4. • THE FEEDBACK THAT I GOT BACK FROM
THE COLOUR QUESTIONS THAT I ASKED
WAS MAINLY COLOURS THAT LOOKED
DARK FOR EXAMPLE MANY OF THE
AUDIENCE CHOSE BLACK, WHITE, GREY
AND RED. THIS IS CONVENTIONAL TO THE
HORROR GENRE DUE TO THEM LOOKING
MORE SINISTER AND HELPING TO MAKE IT
LOOK SCARIER. THE AUDIENCE FEEDBACK
ON COLOUR HAS HELPED ME A LOT
BECAUSE NOW I KNOW WHAT THE MAIN
COLOURS I SHOULD USE IN MY HORROR
FILM TRAILER AND THE ANCILLARY
PRODUCTS TO GO WITH IT. HOWEVER RED
WAS LEAST VOTED FOR WHICH CONNOTES
DANGER AND BLOOD, THIS IS
CONVENTIONAL TO THE HORROR GENRE
AND I AM SURPRISED THAT IT WAS VOTED
FOR THIRD. THERE IS A BIG CORRELATION
IN THE RESULTS THE MAIN COLOURS I SAW
WERE DARK COLOURS THIS IS MAINLY DUE
TO THEM BEING THE MOST CONVENTIONAL
TO THE HORROR GENRE AND THE TARGET
AUDIENCE OBVIOUSLY UNDERSTAND THE
CONVENTIONS TO DO WITH THE HORROR
GENRE.

5. • THE MAIN AUDIENCE FEEDBACK I GOT
TO DO WITH THE SCENES IN THE
HORROR TRAILER WERE THAT THERE
NEEDS TO BE SUSPENSE AND FAST
CUTTING SCENES THIS IS
CONVENTIONAL TO THE HORROR
GENRE AND IT IS ALSO SOMETHING
THAT YOU WOULD RELATE TO THE
HORROR GENRE. THESE WILL
DEFIANTLY GO INTO THE HORROR
TRAILER AS NEARLY EVERY PIECE OF
AUDIENCE FEEDBACK SAID THEY
THOUGHT OF TENSE SCENES. THERE
WAS A SIGNIFICANT CORRELATION
BETWEEN THE FEEDBACK THAT I GOT,
THIS WAS SEEN THROUGH THE
RESULTS, WHICH MAKES ME THINK
THAT I CAN TARGET A MUCH WIDER
AUDIENCE DUE TO THE RESPONSES
BEING VERY MUCH THE SAME., THIS IS
A GOOD THING AS MY FILM TRAILER
CAN TARGET ANYONE.

6. • THE AUDIENCE FEEDBACK THAT I
GOT BACK FROM THE TARGET
AUDIENCE WAS THAT THEY DON’T
REALLY WATCH MANY FILMS THIS IS
MAINLY DUE TO THEM ENJOYING
OTHER THINGS SUCH AS LISTENING
TO MUSIC OR PLAYING XBOX, THIS
WOULD RELATE TO THE AGE GROUP
IN THE QUESTIONNAIRE. HOWEVER
SOME USE NETFLIX SO THEY COULD
WATCH SOME HORROR FILMS WHICH
HELPS ME TO THINK THAT MY
TARGET AUDIENCE HAVE AN
INTEREST IN HORROR FILMS. THE
RESULTS DON’T HAVE A REAL
PATTERN WHICH MEANS THAT MOST
OF THE TARGET AUDIENCE WILL NOT
WATCH FILMS, HOWEVER THEY HAVE
THE CHANCE TO ON THEIR XBOX
WHICH WILL HELP THEM TO WATCH
MORE HORROR FILMS.

7. • THE AUDIENCE FEEDBACK THAT I GOT
BACK FROM THIS QUESTION DIDN’T
REALLY HELP ME MUCH THIS WAS
BECAUSE THE TARGET AUDIENCE
MAINLY CHOSE ACTION AND COMEDY
FILMS, ONLY 1 PERSON CHOSE THE
HORROR GENRE, THIS LEADS ME TO
BELIEVE THAT THE TARGET AUDIENCE
DON’T REALLY ENJOY WATCHING
HORROR FILMS THEY WOULD RATHER
WATCH A DIFFERENT GENRE FILM.
THIS QUESTION HASN’T REALLY
HELPED ME DUE TO THE AUDIENCE
NOT REALLY PICKING THE HORROR
GENRE. THERE WASN’T REALLY A
CORRELATION IN THE RESULTS THAT I
COULD SEE IN THE BAR CHART, THIS
WAS MAINLY DUE TO EVERY PERSON
ENJOYING DIFFERENT TYPES OF FILM
TYPES HOWEVER I COULD SEE THAT
MOST PEOPLE MAINLY ENJOY ACTION
AND COMEDY WHICH DOESN'T RELATE
TO THE HORROR GENRE AT ALL.

8. • THIS AUDIENCE FEEDBACK SHOWS
THAT IT WAS A SPLIT DECISION
OVERALL AS 4 CHOSE YES AND 4
CHOSE NO, THIS SHOWS THAT AT
LEAST HALF OF MY TARGET
AUDIENCE WOULD CHOOSE A
HORROR FILM TRAILER OVER
ANOTHER GENRE, THIS IS GOOD IN
THE SENSE THAT I KNOW WHAT MY
TARGET AUDIENCE IS. HOWEVER
THERE WAS 4 NO’S WHICH LEAD ME
TO BELIEVE THAT THEY DON’T
REALLY ENJOY THE HORROR GENRE
WHICH MEANS THAT NOT ALL THE
FEEDBACK COULD RELATE TO THE
HORROR FILM TRAILER I AM GOING
TO CREATE. THERE WAS A
CORRELATION IN THIS QUESTION
DUE TO THE FACT THAT MANY OF
THE TARGET AUDIENCE SAID YES
AND NO THIS SHOWS THAT MOST O
THE TARGET AUDIENCE WOULD
CHOOSE THE HORROR GENRE BUT
THE OTHER HALF WOULDN’T.

9. • THE STYLE OF MUSIC THAT AT LEAST
HALF OF THE AUDIENCE CHOSE WAS
FAST PACED CLASSICAL TENSION
BUILDING MUSIC AND THE OTHER
HALF CHOSE ROCK, THIS HELPS ME
TO KNOW WHAT TYPE OF MUSIC
SHOULD BE IN MY TRAILER. FROM
THIS FEEDBACK I NOW KNOW THAT I
NEED TO USE BOTH ROCK AND
CLASSICAL AS THESE BOTH CONNOTE
TENSION WHICH IS CONVENTIONAL
TO THE HORROR GENRE AND I WANT
MY HORROR FILM TO BE
CONVENTIONAL TO THE GENRE THAT
I AM TRYING TO CREATE THE TRAILER
WITH. THERE WAS A CORRELATION
THAT I COULD SEE THROUGHOUT
THE ANSWERS OF THIS QUESTION AS
MANY CHOSE ROCK AND CLASSICAL
MUSIC WHICH IS CONVENTIONAL TO
THE HORROR GENRE WHICH HELPS
ME WHILST I AM CREATING THE
HORROR FILM TRAILER.

10. • THE AUDIENCE FEEDBACK FROM THIS
QUESTION HELPED ME TO
UNDERSTAND THE KIND OF
LOCATION THAT I SHOULD SET MY
TRAILER AT AND LOOKING AT THE
RESULTS THE DERELICT HOUSE GOT 7
VOTES OUT OF 8 THIS LEADS ME TO
BELIEVE THAT THE TARGET AUDIENCE
WANT A SETTING THAT WILL HELP
CREATE TENSION. THE DERELICT
HOUSE WAS VERY CONVENTIONAL TO
THE HORROR GENRE AND FOR THIS
REASON I THINK THAT THE TARGET
AUDIENCE PICKED IT, THIS WILL HELP
ME TO LOCATE MY FILM TRAILER IN A
SPECIFIC PLACE THAT IS
CONVENTIONAL TO THE HORROR
FILM GENRE. THERE WAS A VERY BIG
CORRELATION IN THE RESULTS THIS
LEADS ME TO BELIEVE THAT I CAN
REACH A WIDER TARGET AUDIENCE
THROUGH THE USE OF THE
LOCATION.

11. • THIS QUESTION HELPED ME TO
UNDERSTAND THE KIND OF
LIGHTING THAT SHOULD BE USED
IN THE HORROR FILM TRAILER
THAT I AM CREATING THIS WILL
HELP ME TO UNDERSTAND THE
GENRE MORE AND ALSO
UNDERSTAND WHAT THE TARGET
AUDIENCE WANT. THERE IS A BIG
CORRELATION IN THIS QUESTION
AS EVERY PERSON WITHIN THE
TARGET AUDIENCE SAID LOW KEY
LIGHTING OR USED DARK
LIGHTING THIS IS CONVENTIONAL
TO THE HORROR GENRE AS IT
USUALLY CREATES SUSPENSE AND
TENSION WITHIN A FILM. THIS
QUESTION HAS HELPED ME TO
UNDERSTAND THE LIGHTING
THAT I WILL USE IN MY FILM
TRAILER THROUGH THIS
AUDIENCE FEEDBACK.