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Glasgow - Inventing the Future


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A talk I gave in Glasgow for BAFTA Scotland at the CCA - for Scottish Students on Screen. The attendees were mainly students graduating from University. This presentation combines a few things from other presentations, but I always upload them so people can follow links, etc. The end of this one is pretty new.

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Glasgow - Inventing the Future

  1. 1. Inventing the Future
  2. 2. Disruptive Innovation <ul><li>Disruptive technology and disruptive innovation are terms used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically by being lower priced or designed for a different set of consumers. </li></ul><ul><li>Clayton Christensen via Wikipedia </li></ul>
  3. 6. The Internet
  4. 7. The Internet
  5. 8. The Internet
  6. 9. Future
  7. 10. Arapanet 1969
  8. 11. First use of term Internet 1974
  9. 12. Internet opened to commercial interests 1988
  10. 13. Facebook 2004
  11. 14. Google YouTube 2006
  12. 15. Twitter, etc
  13. 16. Future Today
  14. 17. Future Today
  15. 18. Orality
  16. 19. Orality Literacy
  17. 20. Orality Literacy Electracy
  18. 21. Electracy <ul><li>electronic enabled thought, processes, writing, storytelling, business practices - all based on electronic, visual, motion media communication. </li></ul><ul><li>Greg Ulmer, Teletheory, 1989 </li></ul>
  19. 22. Orality
  20. 23. Poetry & Discourse
  21. 24. Writing
  22. 25. Printing Press
  23. 26. Photos
  24. 27. Film
  25. 28. Video Games
  26. 29. Internet
  27. 30. Cross-Media
  28. 31. Future
  29. 32. Future Thanks Jenny Toomey
  30. 33. Future Potential Roadblocks: Policy - need Net Neutrality Lack of Vision & Creativity Lack of Business Models Established Players Thanks Jenny Toomey
  31. 36. Future The best way to predict the future is to invent it Alan Kay
  32. 40. Participatory Culture <ul><li>A Conversation </li></ul>
  33. 42. Langworthy & Henein Vanishing of the Bees
  34. 43.
  35. 44. Usage by Age Group US and Int’l Growth Twitter
  36. 45. US and Int’l Growth thanks to Oprah Source: ComScore
  37. 46. Zoe Keating @ZoeCello 1.38 million followers on Twitter
  38. 47. Building Community <ul><li>Friends & Fans </li></ul>
  39. 48.
  40. 49.
  41. 50. CrowdSourcing <ul><li>Turning Community into Funders </li></ul>
  42. 52. <ul><li>$10 - Unpolished Rock (but with potential) Level: A free digital download of the album, when it's released. </li></ul><ul><li>$25 - Polished Rock Level : An advance copy of the CD. Weeks before the masses. </li></ul><ul><li>$2,500 - Emerald Level : Mentioned as an executive producer of the album -- whoop-di-doo! </li></ul><ul><li>$ 5,000 - Diamond Level : I will come and do a house concert for you. Invite your friends, serve some drinks, bring me out and I sing. Actually, this level is a smart choice economically. I've played many house concerts where the host has charged his guests and made his money back. I'd go for this if I were you. </li></ul><ul><li>$10,000 - Weapons-Grade Plutonium Level: You get to come and sing on my CD. Don't worry if you can't sing - we can fix that on our end. Also, you can always play the cowbell. </li></ul>Details from Jill’s Next Record website
  43. 54. <ul><li>$500 (limited edition of 15) -- 5 Sold! Only 10 left! </li></ul><ul><li>Signed CD/DVD and digital download </li></ul><ul><li>T-shirt </li></ul><ul><li>Signed Cymbal and sticks </li></ul><ul><li>Meet me in Venice, CA and we go floating in a Sensory </li></ul><ul><li>Deprivation Tank (filmed and posted on youtube). </li></ul><ul><li>*Dinner at Sizzler (get your $8.99 Steak and &quot;all you can eat&quot; </li></ul><ul><li>Shrimp on) </li></ul>Details from Josh Freese website
  44. 58.
  45. 59.
  46. 60. Participatory II. <ul><li>A Viral Video Conversation </li></ul>
  47. 66. Remix Culture <ul><li>Mash-Ups and Sampling – Participatory Cinema </li></ul>
  48. 68. Kuitman: Thru-You
  49. 69. Gaylor: RIP! A Remix Manifesto
  50. 70. Multi-Platform <ul><li>Agnostic, Viral & Mobile </li></ul>
  51. 72. Sally Potter’s Rage
  52. 73. Free <ul><li>(Plus Fee) </li></ul>
  53. 76. Generatives <ul><li>Immediacy </li></ul><ul><ul><li>Give them something now </li></ul></ul><ul><li>Personalization </li></ul><ul><ul><li>To their needs </li></ul></ul><ul><li>Interpretation </li></ul><ul><ul><li>With study guide, or commentary </li></ul></ul><ul><li>Authenticity </li></ul><ul><ul><li>From you directly, signed by you </li></ul></ul><ul><li>Embodiment </li></ul><ul><li>Speaking fees </li></ul><ul><li>Patronage </li></ul><ul><li>Support the artist; Radiohead model </li></ul><ul><li>Accessibility </li></ul><ul><li>Make it easy to get; convenient </li></ul><ul><li>Findability </li></ul><ul><li>Work with partners who make you findable </li></ul>From Kevin Kelly’s: Better Than Free
  54. 77. CwF + RtB = $$$ Mike Masnick, TechDirt
  55. 78. CwF + RtB = $$$ Mike Masnick, TechDirt Connect with fans, give them a reason to buy and make money.
  56. 79. Cross-Platform <ul><li>Cross-Media, Transmedia </li></ul>
  57. 84. Transmedia Develop the story across multiple entry points Multi-platform Types/examples: Audience can become immersed in experience Events Deep audience engagement Games/ARG Encourages participatory audiences Interactive components Each element a distinctive experience Graphic Novels Story flows & builds rev streams Online & viral content Think Outside the norms - experiences
  58. 85. Transmedia Keep a mind towards audience dev. components from the beginning Some Experts: Think beyond marketing Christy Dena It’s not all about the film - extend the experience Stephen Dinehart (coined) Think about impact & social change Jeff Gomez Not just games.... events, gallery shows, etc. Henry Jenkins Some projects may not need to be a film Mike Monello ...or can become one if successful John Threat Transmedia can be simple Lance Weiler Many more
  59. 86. Thomas Allen Harris: Through a Lens Darkly
  60. 87. New Forms of Story-based Media
  61. 90. Cross-Media
  62. 91. Next? Augmented Reality Electronic translation Touch technology Virtual worlds Geo-location Open source Controller-less games Tagging metadata to clip level Robotics Collaborative “cloud” editing Online/Offline social networks Application Program Interface (API) Film/Video/Animation Micro-projectors Visual Search Quick-Response (QR) Codes 3D Brain-computer Interface (BCI)
  63. 92. Future ?
  64. 93. Blog: Email: Twitter: @bnewman01