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Critical Thinking forUX Designers (Workshop)
1. Critical Thinking
for UX Designers
(or Anyone really!)
Stephen P Anderson
. Russ Unger
@stephenanderson @russu
2. It’s not about the tools,
it’s about the thinking process
that led to these tools
3. A C T I V I T Y
It’s five years in the future. Your big idea failed.
Write THE OBITUARY for your big idea.
4. A C T I V I T Y
It’s five years in the future. Your big idea failed.
Write THE OBITUARY for your big idea.
It’s 2017.
“User Experience” is Dead.
What happened?
Write the obituary for
User Experience.
11. My Wife
“
Really? An orgasm slide?
Those people had better
not think that’s me in the
picture...
Image Source Russ Unger
12. Dr. Steve Julius
“
With a bit of training and
through some basic brain-
stretching exercises, we can
be re ective. We can slow
down and nd alternative
solutions.
Image Source Steve’s Son Max
51. A ROUGH DESIGN MATURITY CONTINUUM
DESIGN AS Design redefines the challenges facing the
organization.
FRAMING Framing sets the agenda, outlines the
boundaries and axes of interest, and moves
design from executing strategy to shaping
strategy. Disruptive innovation lives here.
Design finds new opportunities by solving
existing problems.
PROBLEM ?
Design process generates alternatives within
a problem space. Design also narrows down
SOLVING those options to a specific solution.
Design makes things work better.
FUNCTION This is the classic practice of design - but it's
still commonly limited to incremental
+ improvements through iteration over existing
AND FORM
solutions.
Design is the gateway to be hip and cool.
STYLE , Design is stylish, but too often is percieved
and practiced as a cosmetic afterthought.
Design value isn't recognized.
NO CONSCIOUS
DESIGN ? This attitude fosters design by default -
however things come out is fine, because
there are more important issues to deal with.
(Jess McMullin - Design Maturity Model - http://www.bplusd.org/2005/10/19/a-rough-design-maturity-model/ )
52. Design a vase. Design a better way
for people to enjoy
flowers in their home.
53. Design a vase. Design a better way
for people to enjoy
flowers in their home.
Design a better search Design a better way to learn
engine results page. about [topic]
54. Design a vase. Design a better way
for people to enjoy
flowers in their home.
Design a better search Design a better way to learn
engine results page. about [topic]
Product or Task Focused Experience Focused.
55. Framing the right problem is about:
Context
Current Desired
Problem(s) Outcome(s)
69. For the purpose of... I’ve used...
DESIGN RESEARCH
UNDERSTANDING Looks at People, the Activities, and
the Context of those Activities
PERSONAS
SCENARIOS
ALIGNMENT
EXPERIENCE MODELS
MENTAL MODELS
EXPLORATION STORIES
CLARIFICATION MOCKUPS
COMMUNICATION PRESENTATIONS /
INSPIRATION MODELS
PERSUASION PROTOTYPES
HUMILIATION &
GALVANIZATION EXPERT EVALUATIONS
76. A C T I V I T Y
p!
Ask yourself
“can a five year old understand this?”
77.
78.
79.
80.
81.
82.
83.
84. A C T I V I T Y
“Wear a different hat.”
How would these different brands respond to the same design challenge?
85. A C T I V I T Y
“Classical Invention”
(as a way to see something from 5 different perspectives)
Definition
-Genus
-Division Circumstance
-Possible and impossible
Comparison -Past fact and future fact
-Similarity
-Difference Testimony
-Degree -Authority
-Testimonial
Relationship -Statistics
-Cause and effect -Maxims
-Antecedent and consequence -Law
-Compliments -Precedents
-Contradictions
86. A C T I V I T Y
“Peaks & Valleys”
Draw the emotional peaks and valleys in your customer journey.
Where does the experience start? When does it end?
87. A C T I V I T Y
“Peaks & Valleys”
Draw the emotional peaks and valleys in your customer journey.
Where does the experience start? When does it end?
88. Ordering Pizza for Delivery
Browse Review Payment
Build Pizza Wait Eat!
Coupons Price Info
89. Ordering Pizza for Delivery
Browse Review Payment
Build Pizza Wait Eat!
Coupons Price Info
90. Ordering Pizza for Delivery
!
Eat!
Browse
Build Pizza Wait
Coupons
Review
Price
Payment
Info
"
96. A C T I V I T Y
“Peaks & Valleys”
Draw the emotional peaks and valleys in your customer journey.
Where does the experience start? When does it end?
97. A C T I V I T Y
“Reverse the Problem”
What’s the opposite of what you’re trying to do?
How would you design something with the
opposite goal?
98. Habit to develop:
{Training your mind differently
(Count squares for a week, etc.)}
http://www.flickr.com/photos/43130906@N04/4251109221/
99. Habit to develop:
Change your work context every 18 months.
(new job, new project or new role within your company)
http://www.flickr.com/photos/43130906@N04/4251109221/
126. Habit to develop:
Expose yourself: Learn from other disciplines
(film, restaurants, gardening, etc.)
http://www.flickr.com/photos/43130906@N04/4251109221/
129. Habit to develop:
Expose yourself! To other kinds of UIs–from games,
different industries, and other devices (kiosks, mobile,
medical, car dashboards, etc.)
http://www.flickr.com/photos/43130906@N04/4251109221/
137. Persistent Global
Controls
Geographical Places
Building Interiors,
Caves, etc.
138. Persistent Global
Controls
Geographical Places
Building Interiors,
Caves, etc.
139. Map, News,
Character Stats
Persistent Global
Controls
Geographical Places
Building Interiors,
Caves, etc.
140. Map, News,
Character Stats
Persistent Global
Controls
Geographical Places
Building Interiors,
Caves, etc.
141. Map, News,
Character Stats
Persistent Global
Controls
Geographical Places
Building Interiors,
Caves, etc.
Games
142. Map, News,
Character Stats
Persistent Global
Controls
Geographical Places
Building Interiors,
Caves, etc.
Games
143. Map, News,
Character Stats
Persistent Global
Controls
Geographical Places
Building Interiors,
Caves, etc.
Games
144. Map, News,
?
Character Stats
Persistent Global
Controls
Geographical Places
Building Interiors,
Caves, etc.
Games
145. Map, News,
Character Stats Global Popups,
Profile,
Navigation, News
Persistent Global Persistent Global
Controls Controls
Various
Geographical Places
Applications
Building Interiors, Plug-Ins, related
Caves, etc. tools
Context-Specific Tasks,
Games
Contextual Help
146. I have problems with
separate disciplines &
serialized workflows.
148. “
Don’t worry about how we’re
going to do it, we just want to
see an impression of what these
scenes are going to look like on
the screen...
George Lucas,
speaking to Ralph
McQuarrie about
concept paintings
for Star Wars
149. “
We started out with almost no
experience in building models in
this quantity or this type...
Grant McCune
150. “
Everybody sort of cross-trained and
worked in different techniques. That
was different than the Hollywood
system that had very strict sort of
union rules. But there was no way
that this work could be done that way,
or that the Hollywood unions could
understand what we were doing…
Dennis Muren
151. “
We took the concept of motion
control... and we made it production
savvy, by tying it into a computer,
which at that point was custom built
microprocessors. There were no PCs...
We built them from scratch.
John Dykstra
152. “Broad and Deep Generalists”
People who are ...
Passionate
Curious
“Synthesizers”
VS.
Siloed Disciplines
Information Interaction Visual Usability/ Front-End Back-End
Researchers Human
Architects Designers Designers Developers Developers
Factors
153. A C T I V I T Y
Exercise
Estimate billable hours/roles for this project:
Web site for a non-profit organization
Accept Donations from any variety of Payment Types
Highlight “the Good” being done
Highlight the Board of Directors
Highlight Opportunities to help/join/volunteer/etc.
News / Events / Newsletter
Contact Info
155. A C T I V I T Y
Exercise
Estimate billable hours/roles for this project:
Web site for a non-profit organization
Accept Donations from any variety of Payment Types
Highlight “the Good” being done
Highlight the Board of Directors
Highlight Opportunities to help/join/volunteer/etc.
News / Events / Newsletter
Contact Info
New Twist:
How would you do this in x hours?!
156. e !
e !
r e
f iz
p r
es this have to
W hat do
ith Sta r Wars?
do w
179. A C T I V I T Y
What can you build and
launch in a weekend?
.. the Minimum Viable Product (MVP) is that
product which has just those features (and no
more) that allows you to ship a product that
resonates with early adopters; some of whom
will pay you money or give you feedback.
-Eric Reis
184. Build a tricycle (SILLY REQUEST)
with wings!
*
B
What color
do you
want it?
185. Build a tricycle (SILLY REQUEST)
with wings!
*
B
B
What color
do you
want it?
We can try
out some
HTML5-coated
titanium!
186. Build a tricycle (SILLY REQUEST)
with wings!
*
B b
We can try Stop.
out some Why is this
HTML5-coated valuable? And
titanium! for whom?
B
What color
do you
want it?
187. A C T I V I T Y
“Ladders of Abstraction”
also known as...
Why?
Why?
WHY?
WHY?
WHY?
193. Habit to develop:
Take up a hobby where a subtle appreciation of details
is required (enjoying Wine, cheese, hot teas,
chocolate, jewelry, paper, etc.)
http://www.flickr.com/photos/43130906@N04/4251109221/
194. ‘Z’-Shaped Thinkers...
reframe the problem
explore many perspectives
synthesize information
embrace constraints
challenge assumptions
appreciate details
195. ‘Z’-Shaped Thinkers...
reframe the problem
explore many perspectives
synthesize information
embrace constraints
challenge assumptions
appreciate details
in order to...
envision unseen
opportunities
206. A C T I V I T Y
It’s five years in the future. Your big idea failed.
Write THE OBITUARY for your big idea.
It’s 2017.
“User Experience” is Dead.
What happened?
Write the obituary for
User Experience.
207. A C T I V I T Y
It’s 5 years in the future.
Write the press for your successful
product/service/company.
208. A C T I V I T Y
It’s 5 years in the future.
Write the press for your successful
product/service/company.
Be the press release for UX!
210. Thank you!
slideshare.net/stephenpa
getmentalnotes.com
Stephen P Anderson
. Russ Unger
@stephenanderson @russu
www.poetpainter.com www.userglue.com