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Presentation LSP - Lego® Serious Play®


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"You can learn more about a person in an hour of play than you can from a lifetime of conversation" - Plato
Imagine what we get from playing 4 hours!

Lego® Serious Play® is an efficient tool for insights exploration, training, business or HR actions.

Published in: Marketing

Presentation LSP - Lego® Serious Play®

  1. 1. LEGO® SERIOUS PLAY® think with your hands and listen with your eyes
  2. 2. "You can learn more about a person in an hour of play than you can from a lifetime of conversation" Plato LEGO® SERIOUS PLAY® Imagine what we get from playing 4 hours!
  3. 3. What is LEGO® SERIOUS PLAY®? A concept developed by Johan Roos and Victor Bart (professors at Switzerland`s Institute for Management Development) and Kjeld Kristiansen (the leader of The Lego Group) A tool for efficient training, business or HR actions A methodology for efficient results
  4. 4. What Advantages Does it Have? LEGO® SERIOUS PLAY® is a powerful qualitative instrument that helps researchers to go beyond human conscious and shared thought to unconscious and sensitive matters Discuss the un- discussable - free and honest exchange of opinion Discover the un- conscious - produces insights which simply would not have appeared in regular discussions Accelerate innovation - find hidden opportunties Support group cohesion – socially "bonds" the group who "plays" together Sustain individual opinions – group work is not the lowest common denominator
  5. 5. How Does it Work? At its shortest, a LEGO® SERIOUS PLAY® workshop takes three or four hours. The groups are ideally made out of 6 participants. A set of consecutive challenges, each one following 3 phases. Phase 1: The Challenge • The moderator poses the building challenge to the participants Phase 2: Building • The participants build a LEGO® model representing their reflections on the building challenge Phase 3: Sharing • The participants share the meaning and the story that they have assigned to their own models
  6. 6. Phase 1: The Challenge Formulate the challenges in advance; have in mind the group profile and project objectives; each challenge has to have a building time Step by step – increase the complexity of building tasks Begin with 3 skills building challenges - Explain the etiquette (the rules) as you go, formulate specially designed building tasks used as learning steps Formulate the challenges in an open-ended manner, that could be answered in many different ways Group challenges are always preceded by individual constructions of the same task
  7. 7. Phase 2: Building Build the response to the challenge Reflect to the challenge Think with your hands  Be aware of the building time and try to make it in time No wrong nor right models, anything that works is allowed, it does not matter how it looks like but what is it
  8. 8. Phase 3: Sharing SHARING • One at a time, participants share with the others the story behind their model; • The moderator plays an important part here by asking questions & facilitating the discussion; • Questions are meant to make participants reflect more and more and share as much detail as possible RULES • Everybody shares, everybody listens, anyone can ask questions; • Ask questions about the model not about the creator; • Aim at finding out many details about the model and never ask respondent why did they wanted to build that model as such
  9. 9. Thank you! Your Contact Stefan Andrei, Marketing Manager Tel.: 0745.388.986; E-mail: