It's a marketing plan for launching a student friendly app in the market to help them access the study material easily.

1. CollegBuddy

2. VISION
ONE
CLICK
TO A
SORTED
COLLEGE
LIFE

3. MISSION
Let’s revolutionize the lives of college students
and provide them an easy access to the notes, books, completed
practical files, ideas for projects and other relevant material on a
single tap.
“Take it easy and get a rid of the hassle of
collecting notes from various different sources.
One click and you have it.”

4. CollegBuddy is new
to the world of
mobile apps and
aims at providing an
easy access to
notes, books,
previous years’
question papers and
completed practical
files to the students
across DTU, NSIT,
DU and IPU.

5. Situation
Analysis
• New to the
market
• Closest
competitor :
‘DTU Notes’
(but not true
competitor)

6. 1. Caters to needs of students of
four different colleges.
2. For students of all courses,
branches and years.
3. Not only soft copies, but
orders can be placed for hard
copies too.
POINTS OF DIFFERENCE
Both the apps provide
notes for the college
students.
POINTS OF PARITY

7. STUDENTS OF:
1.Delhi Technological University (DTU)
2.Netaji Subhash Institute of Technology
(NSIT)
3.Delhi University (DU)
4.GGSIPU (Guru Gobind Singh
Indraprastha University)

8. STRENGTHS:
• New idea.
• No strong competitors.
• All material can be accessed from a single
place.
• Content can be read in offline mode.
• Free access to content of one subject.
• Nominal charge for access to all content.
• Hard copies of the material can be bought.
• Half rate return policy.
WEAKNESSES:
• Content can’t be downloaded.
• Cash on Delivery not available for
hard copies.
• No home delivery, material to be
collected from college
representatives.
THREATS:
• Each college might launch its own
app.
OPPORTUNITIES:
• Include material for colleges other than
these four.
• Start home delivery of hard copies.

9. • To enable easy access to the study
material to students of all years and
courses.
• To reduce the hassle of material collection
near exam days.
• To facilitate portability of study material
through soft copies.
• To reach out to large number of students.

10. MARKET
SEGMENTATI
ON
• College
• Course
• Year/ Semester
• Need – soft copy or
hard copy

11. PRICING
1. Free download
2. Free version:
access to notes
and 1 previous
year paper of one
subject.
3. Place orders for
hard copies.
4. Premium version:
$15 half yearly
(access to all
study material).
5. Half rate return
policy for the hard
copies (If returned
within 7 months
from date of
purchase).

12. • Publicity and promotion
• Target a large segment
• Affordable pricing
• Superior quality of service
• Periodic updates
• Quick response
• Collaborators: Photocopy shop, Book shop, and College representatives

13. • Publicity on Whatsapp,
Facebook, and other social
networking sites.
• Direct mailing.
• Offline publicity (word of mouth,
PR desks, Class to class visits,
pamphlets)
• Discounts to students on referrals.
• Certificates to college
representatives.
• Internships to interested students.
• College events.

14. • Number of app
downloads.
• Number of orders
placed for hard
copies.
• Number of conversions

16. DISCLAIME
R
Created by Srishti Wahie, DTU , during a marketing
management internship under the guidance of Prof.
Sameer Mathur, IIM Lucknow.