May update Digital Sponsorship & Foursquare


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May update with a look at some good examples of digital sponsorship activity and a quick look at Foursquare.

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  • All will be very interactive.
  • May update Digital Sponsorship & Foursquare

    1. 1. MAY 2010<br />Digital LEADS TRAINING<br />
    2. 2. Today <br />Interactive - iGoogle, Delicious, Blackberry Apps, Twitter<br />Digital Sponsorship, some case studies<br />Foursquare, a quick introduction<br />
    3. 3. Hands-on<br />iGoogle<br />Delicious<br />Blackberry Apps<br />Twitter<br />
    4. 4. iGoogleCustomised homepage. Pulls in all your news into one place.<br /><br /><br />
    5. 5. Social Bookmarking with Delicious.comSaving and sharing links in the smartest way possible<br />
    6. 6. Blackberry App WorldSearch and download ‘TubeBuddy’<br />
    7. 7. Digital Sponsorship<br />
    8. 8. Sony Fantasy FestivalVirtual music competition tracking most popular artists. <br />Spend a virtual $1m to pick out 15 acts to play at your virtual festival <br />Set up mini leagues against friends <br />Listen to and share your festival line up<br />
    9. 9. Vodafone Taxi Grand PrixGame based on taxi drivers distances covered. Twitter integration allowed real-time feedback<br />
    10. 10. Woolwich Intermediaries Fantasy FootballSmart RM programme to encourage continued relationship with and between brokers <br />
    11. 11. O2 Stare Out & Batak DuelAdvergames to promote sponsorship awareness. Post best times/videos to Blue Room<br />
    12. 12. Wimbledon iPhone AppiPhone App has all the news for everyone. <br />
    13. 13. Wimbledon Seer AppFor when you’re on site<br /><br />
    14. 14. Sponsorship - Ads as news bulletins<br />Sky used Spotify to push ‘Sky Player’ contracts. Bespoke audio was created to give a commentary on the current state of play in Ashes matches. Display also supported the campaign. <br />
    15. 15. GPS Gaming – foursquare & microblogging<br /> Foursquare - Your normal life becomes a game as you <br /> check in to places you visit and follow your friend’s activity<br />1Million worldwide checkins a week<br />
    16. 16. foursquare is a location based service. It has various competitors, such as GoWalla.It’s essentially a game where you earn points based on where you go.<br />
    17. 17. How does it work?<br />Check-in to places<br />Share your experiences with friends<br />Earn points & badges<br />Become the mayor<br />Use the foursquare app to indicate when you’ve arrived at a café, shop or other place in the city <br />Your friends are notified when you check in somewhere, making it easy to meet up<br />You can share tips about different places e.g. a great restaurant or even a particularly good item on the menu!<br />Every time you check-in somewhere, you get points<br />You also earn badges, for example if you are a regular gym goer<br />If you've been to a place more than anyone else, you'll become "the Mayor"... Many places give you freebies as a result<br />
    18. 18. What’s in it for businesses?<br />foursquare offers businesses the opportunity to forge closer relationships with their customers. <br />They can reward loyal customers with special offers, events or information. And learn a lot more about visitors in the process.<br />foursquare also helps to spread positive word of mouth. Users are encouraged to leave feedback about the venues they visit.<br />