May update with a look at some good examples of digital sponsorship activity and a quick look at Foursquare.

1. MAY 2010 Digital LEADS TRAINING

2. Today Interactive - iGoogle, Delicious, Blackberry Apps, Twitter Digital Sponsorship, some case studies Foursquare, a quick introduction

3. Hands-on iGoogle Delicious Blackberry Apps Twitter

4. iGoogleCustomised homepage. Pulls in all your news into one place. www.digitalbuzzblog.com www.springwise.com/food_beverage/

5. Social Bookmarking with Delicious.comSaving and sharing links in the smartest way possible

6. Blackberry App WorldSearch and download ‘TubeBuddy’ http://appworld.blackberry.com

7. Digital Sponsorship

8. Sony Fantasy FestivalVirtual music competition tracking most popular artists. Spend a virtual $1m to pick out 15 acts to play at your virtual festival Set up mini leagues against friends Listen to and share your festival line up

9. Vodafone Taxi Grand PrixGame based on taxi drivers distances covered. Twitter integration allowed real-time feedback

10. Woolwich Intermediaries Fantasy FootballSmart RM programme to encourage continued relationship with and between brokers

11. O2 Stare Out & Batak DuelAdvergames to promote sponsorship awareness. Post best times/videos to Blue Room

12. Wimbledon iPhone AppiPhone App has all the news for everyone.

13. Wimbledon Seer AppFor when you’re on site http://www.youtube.com/watch?v=7VZoDmqcZ34

14. Sponsorship - Ads as news bulletins Sky used Spotify to push ‘Sky Player’ contracts. Bespoke audio was created to give a commentary on the current state of play in Ashes matches. Display also supported the campaign.

15. GPS Gaming – foursquare & microblogging Foursquare - Your normal life becomes a game as you check in to places you visit and follow your friend’s activity 1Million worldwide checkins a week

16. foursquare is a location based service. It has various competitors, such as GoWalla.It’s essentially a game where you earn points based on where you go.

17. How does it work? Check-in to places Share your experiences with friends Earn points & badges Become the mayor Use the foursquare app to indicate when you’ve arrived at a café, shop or other place in the city Your friends are notified when you check in somewhere, making it easy to meet up You can share tips about different places e.g. a great restaurant or even a particularly good item on the menu! Every time you check-in somewhere, you get points You also earn badges, for example if you are a regular gym goer If you've been to a place more than anyone else, you'll become "the Mayor"... Many places give you freebies as a result

18. What’s in it for businesses? foursquare offers businesses the opportunity to forge closer relationships with their customers. They can reward loyal customers with special offers, events or information. And learn a lot more about visitors in the process. foursquare also helps to spread positive word of mouth. Users are encouraged to leave feedback about the venues they visit.