Foursquare<br />What’s all the buzz about? <br /><ul><li>Foursquare is a phone application where you can share your location to friends or learn more about your city.
Check in at your favorite locations and earn badges to become the next mayor. These may be tied to frequent customer incentives.</li></li></ul><li>Networking Fusion <br />Why small business’s should add Foursquare as a marketing function!<br />Foursquare users have the option to tweet or add a Facebook status update every time they check-in. What this means is that a Facebook user with a few hundred friends might expose your business by way of a Foursquare check-in to thousands of Facebook walls.<br />
It’s all about strategy <br />The Mission<br />Making unique from previous competitors (Loopt /Dodge ball)<br />Local/international company involvement<br />Getting users to “play the game”<br />Game Plan<br /><ul><li>Facebook & Google advertising tools
Local campaign focus in major cities/ college campus
Offer company’s cheap marketing tool</li></li></ul><li>Phone Accessibility<br /><ul><li>Problem: Not all users have a smart phone.</li></ul>This can cause slower adoption rates.<br />A window for potential B2B companies: Offer phone software companies to add foursquare component .<br />
Tracking Foursquare Success rates<br />Google Analytics<br />= User tracking <br />Twendz.com = <br />Understanding above<br />surface level info.<br />-this info. can show <br />developers where the most <br />Traffic is surrounding<br />
SMBs Insider -a great way to look into the habits and actions of people who visit them.<br />