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Converting Travelers Into Customers - With Digital Touchpoints

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Regardless of industry, the Internet of Things is bringing about change and opportunity. And modern travelers are hyper-connected, thus opening up new communication possibilities for destinations, hotels, tour operators and shipping companies. At certain geolocations, push messages with relevant information can be sent to travelers, for example, real-time information about public transport or from a restaurant’s homepage. This enables users to order services on the spot, or they can benefit from background information about their current location. New technologies, like Bluetooth iBeacons and geo-sensitive information, allow companies to create digital touchpoints.

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Converting Travelers Into Customers - With Digital Touchpoints

  1. 1. by iunera GmbH & Co. KG STAPPZConverting Travelers Into Customers With Digital Touchpoints Dr. Tim Frey Managing Director, Iunera ITB 2017
  2. 2. by iunera GmbH & Co. KG Stop Talking To Your Guests! 2
  3. 3. by iunera GmbH & Co. KG Stop Talking To Your Guests! 3
  4. 4. by iunera GmbH & Co. KG 4 Future Travelers Individualistic | Location Aware | Hyperconnected
  5. 5. by iunera GmbH & Co. KG 5 Location Aware Touchpoints Location based room service Problem today: App and not Geo based
  6. 6. by iunera GmbH & Co. KG Be Future Ready • 2017 Millennials outspend baby boomers on hotels • 2019 The mobile is the millennials’ sole point of communication with the hotels • 2020 Millennials will account for 50% of all business travel spending 6
  7. 7. by iunera GmbH & Co. KG Be Future Ready • 2017 Millennials outspend baby boomers on hotels • 2019 The mobile is the millennials’ sole point of communication with the hotels • 2020 Millennials will account for 50% of all business travel spending 7 Start offering digital mobile touchpoints Save costs + leverage new opportunities Participate and the growth of millennial business travel
  8. 8. by iunera GmbH & Co. KG Imagine Location Aware Buttons … … a restaurant 8 New Beer Menu Beer – 3,50€ Cola – 3,- € Small vanilla ice – 4,- € Pizza Salami – 7,50 € Pizza Speciale – 9,50 € Roast beef – 15,70 € …
  9. 9. by iunera GmbH & Co. KG Imagine Location Aware Buttons … … a restaurant … a hotel 9 Room Service Minibar Special Offers Wine 9,20 Heineken 6,70 Soft Drink 5,20 Juice 4,70 Chips 3,70
  10. 10. by iunera GmbH & Co. KG Imagine Location Aware Buttons … … a restaurant … a hotel … a city walk 10
  11. 11. by iunera GmbH & Co. KG Imagine Location Aware Buttons … … a restaurant … a hotel … a city walk … to open your App 11
  12. 12. by iunera GmbH & Co. KG Re-Imagine Real-Time Interaction 12 GPS, WIFI & Bluetooth based location determination
  13. 13. by iunera GmbH & Co. KG How Does It Work? 13 ++ Travelers Push Enter data on our map Data gets retrieved in the background Location gets checked via different technologies
  14. 14. by iunera GmbH & Co. KG Demo 14
  15. 15. by iunera GmbH & Co. KG • Download the STAPPZ App • Visit DB @ Hall 13 / 14.1 / 100 15 Live Demo
  16. 16. by iunera GmbH & Co. KG 16 2017 Start offering your own touchpoints! Contact: tim.frey (a_t) iunera.com

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