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AroundU - Application Imagined


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I have been asked to imagine a new service delivered digitally, so here's what I thought about!!

Published in: Travel
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AroundU - Application Imagined

  1. 1. AroundU<br />New App for today’s Mobile Lifestyle Travellers<br />
  2. 2. 1/ The Service<br />The app consists on a role-play LBS game, that will mix real life and fantasy “achievements”<br />Guests will have access to this application by checking-in. It would be suitable for iPhone, Androids, and Blackberry<br />
  3. 3. How it works?<br />Guests create their avatar on the application platform <br />
  4. 4. Then, on a accurate 3D map of the Hotel neighbourhood the guest/player will pinpoint spots representing our partners: luxury shops, restaurants, clubs, and other must-see places (gym, cinema, museums,…)<br />Once the avatar enters one of the marked spots, the apppresents the partnersinteriorwithaugmented reality tools, sohecanvisit the surroundingwithoutleaving the hotel room<br />
  5. 5. What is interesting with this concept, is that everyday, the hotel will launch a mission, or “assignment” offering rewards to the guest<br />For instance, every morning a new challenge will be unveiled on the app, it can be enigma, race, treasure hunt, etc.<br />
  6. 6. Examples:<br />« Free drink tonight at the bar for the guest who will stamp the more partners before 03:00pm » Then guest would have to go and stamp themselves in the more spots marked possible<br />Enigmas: “try to find out what shop offers our guests 10% discount today” to find clues, go to this coffee or this restaurant. / Guest will go there, and on their app, they will have the clue once they have stamped themselves.<br />
  7. 7. Other advantages<br />Possibility to join this game to the loyalty program of the hotel – great users earn more points<br />Enhance the brand awareness of the Hotel by this innovative tool, thus attract more potential fans<br />Development of a new way of being tourist, and innovative travellers are seeking for this<br /> Generates partnerships with other retailers, it is a win-win agreement<br />BUT: The drawbacks are the cost of implementing & launching such an app + the fact that it will need full-time employee(s) in charge of creating deals and challenges<br />Such an application is more suitable for big hotels chains, that will support the cost<br />
  8. 8. 2/ Similar services existing?<br />As far as I know, there isn’t any service computing a game with real life promotions such as this one. <br />Yet, there are application offering services close to mine, so lets discover them<br />
  9. 9. Imaginative travellers<br />It is basically an online treasure hunt:<br />-You have to set up an account<br />-Then based on a clue, the player has to pin a point on the map, trying to find out a famous landmarks or destination<br />- If he answer correctly to 5 answers, he is entered into the draw to win a trip<br />
  10. 10. Gowalla<br />
  11. 11. GowallavsAroundU<br />Gowalla is a LBS too , but offers in addition social network facilities, whereas mine is a gaming application.<br />Gowalladoesn’t give access to real promotions, with actual partners, it is closer to Poynt or Foursquare in its use, but one common point is the stamping system, based on the location. <br />