Driving Behavioral Change for Information Management through Data-Driven Gree...
Truly tailored for you by amrit kaur
1. !
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!
!
!
“Truly Tailored for you.”!
An online travel provider, delivering
holidays packages in an interactive
and engaging way. !
Amrit Kaur!
2. INNOVATIVE!
“Creating solutions tailored to the
consumer.”!
MODERN!
“Less is more.”!
The Brands !
Personality and TOV!
TRUST!
“Consistently reliable,
without a flicker of doubt.”!
INFORMATIVE!
“Insightful content, tailored
to your interests.”!
4. Media Platforms!
Outdoor
Print
(NFC
Technology)
Train
sta&ons/
Shopping
Centres/
Supermarkets
N.B.
NFC
Technology
allows
consumers
to
connect
to
a
print
via
their
mobile
phones.
Online
adver+sing
banners
Connec&ng
to
brands
associated
with
travel.
From
clothing
to
luggage
and
travel
informa&on
sites.
DM
Crea&ng
customised
content
to
what
the
consumer
desires.
DM
can
hold
a
virtual
360
degree
view
of
certain
holiday
des&na&ons.
Website
Digital
flipbooks
and
360
virtual
tours.
Interes&ng
content
about
the
loca&on
including
videos,
past
experiences
and
ra&ngs.
TV
Programmes:
An
Idiot
Abroad/
Loca&on,
Loca&on,
Loca&on/
Airline/
Dragons
Den/
Weather
News
Facebook
Using
real
consumer
knowledge,
recommenda&ons
on
the
site
including
pin
mapping
to
see
where
you’ve
been
in
the
world
and
where
your
friends
have
been.
YouTube
Videos
of
popular
loca&ons
with
travel
&ps
and
basic
language
lessons
Newspapers
and
Magazines
The
Guardian/
Metro/
Independent
Real
Traveller
5. Insights
A brand born in the
digital era.!
Competitors don’t
provide interesting
insights to varied
locations.!
Current OTP’s are price
driven rather than
emotionally driven.!
Personalisation is a key
trend.!
An increase in long haul
holidays- reaching out to
such varied cultures.!
Current OTP’s haven’t
adapted with new
technology.!
Increase in tech savvy
consumers, especially
from the older
generation.!
Consumers buy into
brands with an
emotional connection
e.g Apple.!
Families at a later stage
in life meaning more
disposable income.!
Consumers have little
time on their hands to
book a holidaymaking the process
simpler would be
beneficial.!
Entered the market at its
peak.!
