1. !
A NEW WAY OF BUSINESS DEVELOPMENT !
!
«Showy»!
A NEW WAY OF HOLIDAYING!

2. What is «Showy» ?
• «Showy» is a tourism project
• «Showy» is a technology project
• «Showy» is an innovation project
• «Showy» is a communications concept
• «Showy» is a marketing concept
• «Showy» is a comprehensive information concept
• «Showy» is a global project
• «Showy» is a new business model
«Showy» is a very complex project

3. Tourism is one of the world's largest and fastest
growing industries. An incredibly resilient market
that continues to show year on year growth over
the past decades.!
The Global Tourism Market!
Even in times of recession, the tourism market has not suffered as much as other sectors.!
Source: UNWTO / Istat !

4. The Problem is …!
THE TOURISM SECTOR IS BECOMING MORE DEMANDING,
FASTER, INTERACTIVE, AND GLOBAL!
INVOLVE ALL “PLAYERS”
OF THE TOURISM
INDUSTRY !
INTERACTING WITH
THE FINAL CLIENT IN
A MORE DIRECT AND
INNOVATIVE WAY!
BRING NEW CONCEPT"
TO TOURISM"
SECTOR!

5. Solution!
«Showy» has developed an innovative
operational system that adds value to and
enhances experiences of tourist destinations!
Сommunication and interaction with tourists (and locals) while at the same time
promoting synergy amongst "tourism industry players”:!
! tour operator, hoteliers, service providers!
! municipalities, tourism promotion bodies, associations, media!

6. Products!
AMAZING AND UNIQUE
EXPERIENCES WITH THE
BEST OF “MADE IN ITALY”!
AND “MADE IN BULGARIA”!
PACKAGES!
& ACTIVITIES!
FOR FREE ACCESS TO THE !
INTERNET WITHOUT LOG IN,!
INTERACTION AND COMMUNICATION!
TO TAKE ADVANTAGE OF ALL SERVICES!
«WiFree» - WIRELESS!
CONNECTION SYSTEM!
!
ENJOY YOUR HOLIDAY TO THE
MAX AND DISCOVER NEW"
SIDES OF THE TOWN YOU"
ARE STAYING IN!
APPLICATION!
«ShowyAPP»!
TECHNOLOGY, INNOVATION AND QUALITY !!
1! 2! 3!

7. DISCOUNT!
& PRIVILEGE!
DAILY INFORMATION!
TOURS &
ACTIVITIES!
KNOWLEDGE OF!
THE DESTINATION!
FREE CALL:!
MULTILANGUAGE!
CALL CENTER!
24/7 INFORMATION &!
ASSISTANCE SERVICE!
APPLICATION!
«ShowyAPP»!
1!

8. APPLICATION!
«ShowyAPP»!

9. ALL TYPES OF EVENTS!
PACKAGES AND ACTIVITIES!
DISCOVERYOUR DESTINATION!
YOUR PROFILE!
DAILY OFFERS!
SUPPORT CHAT!
Discover new sides to the town
where you are staying. !
Your APP!
Discover new sides to the town
where you are staying. !
Your APP!
Discover new sides to the town
where you are staying. !
Your APP!

10. Interactive
Map!
Discounts"
& Privileges!
Foto"
slide!
Info"
activity! Book"
now!
and much more…!

11. Your!
personal!
digital!
“Card”"
Personal!
QR-Code"
Profile!
settings"
Share"
with!
Friends"
To be identified "
and receive discounts "
& privileges with our
business partner:!
(«loyalty partners»):!
restaurants, shopping, beauty &
wellness, nightlife, bar, beach,
luxury, sport, family, theme parks!
Recognition
system via"
QR-Code!!
NEW!

12. ALWAYS CONNECTED AND UPDATED!
INTERACTION AND COMMUNICATION WITH THE USER IN ANY SITUATION!
Network «WiFree» !
FREE ACCESS TO THE INTERNET WITHOUT LOG IN!
WIRELESS"
CONNECTION
SYSTEM!
2!

13. Network «WiFree» !
Free internet access without login"
In all tourism destinations, «Showy» take under contract «loyalty partners» of different sectors
(restaurants, shopping, spa & wellness, nightlife, arts and culture, leisure activities etc.).!
Thanks to our WiFi HotSpots installed, each «loyalty partner» is automatically part of a network
«WiFree» in all over the country, which guarantees customers «Showy» in innumerable
places have free access to the Internet without the need to login !!
To strengthen even this network "WiFree," we want to install powerful HotSpot also in strategic
positions independent of «loyalty partner», preferably in collaboration with the local tourism
bodies or directly in collaboration at the respective municipalities.!
The HotSpot “WiFi”, installed by qualified technicians, takes into account the physical characteristics
of the installation site and the needs of the business. The device has multiple functions:!
! delivery of geo localized, targeted content and profiles "
! shut-off devices in the vicinity of the hotspot"
! creation of reports and statistics journals"
! to ensure a constant connectivity and the data transmission (upload customer data)"
! to ensure free access to the internet without login for our customers "
! thereby expand the network «WiFree» on the territory"

14. «SHOWY TOUR»!
PACKAGES & ACTIVITIES"
2013
2013
2013
3!
Some packages are standardized, so meant for all, while others are made specifically for customer segments, !
especially families with children and persons with disabilities!

15. 04!03!02!01!
The «Showy» Packages are characterized !
by an optimal quality/price ratio, innovation,
authenticity and promotion of the destination!
05!
09!08!07!06! 10!
Activity"
on specific
request"
Art &!
Culture"
Beauty, "
Wellness,"
Well-being"
"
Business"
MICE"
Park"
theme"
Food!
Experience" Nighlife"
Shopping!
& Fashion"
Sport-Fun!
-Action"
Celebration!
& Wedding"
3!
«SHOWY TOUR»"
PACKAGES & ACTIVITIES!
!

16. targets"
Sale"
we want to sell the «ShowyAPP» all the foreign tourists who visit Bulgaria (or Russia, Italy or any other country)!
we want to sell the «ShowyAPP» all domestic tourists who go on holiday within Bulgaria (or in any other country)!
we want to sell the «ShowyAPP» all the inhabitants of the cities and regions where «Showy» is present!
we want to sell the «ShowyAPP» with special offer the young people worldwide !
Kickback"
we want to build a network of «loyalty partners» in Bulgaria (and in Russia, in Italy or in any other country)!
the «loyalty partners» provide our customers usually a discount of 10%!
we receive from our «loyalty partners» generally a kickback of 5% (of course, in addition to discount our customers)!
any «loyalty partner» receives from us the necessary technical infrastructure "
Communication!
any «loyalty partner» is automatically part of a country-wide WiFree – Network!
we complement this Network with additional strong Hot Spots at strategic points!
the WiFree – Network enables customers of the «ShowyAPP» free access to the Internet without the need to login!
the WiFree – Network enables us to communicate with our customers, whenever we want and at most favorable conditions!
Application!
the «ShowyAPP» offers our customers a carefree, unique and unforgettable holidays!
the «ShowyAPP» is a new effective model of "Destination Management", which can be used by tourists around the world !
the «ShowyAPP» based on a plethora of information in our enormous database, which is updated every day worldwide!
the «ShowyAPP» will be the best and most complete application ever made in the world of tourism !!!"

18. Clients acquisition!
The sales channels of «Showy» are:!
Hotels &
Institutions!
Agreements with
destination hotels,
authorities and
associations!
Directly!
Sale of the «ShowyAPP»
and services via website,
online platforms, social,
call center, airport hostess!
Contracting directly with
tour operators and
agencies, both nationally
and internationally!
Tour Operator!

19. What is new and unique at «Showy» ?
• 360°- Information & Service – Application
• Combination of Application, Call Center & Database
• Full-Service at the highest quality level
• Tourism tool, …. not only for tourists !!
• New sales & marketing concept
• Unique Kickback System
• Worldwide WiFree Network System
• Integration of pioneering technologies
• Continuous development of our application
• Know how center for the creation of new functions
• Unique combination of development of new technologies and their
immediate launch on the market

20. Summary 1 :
The' most' important' advantage' of' the'
concept' «Showy»' is' not' the' innova>ve'
technology' at' the' highest' level,' not' the'
constantly' expanding' network' “WiFree“,''''
not' the' consistent' implementa>on' of'
"Des>na>on' Management",' not' the'
completely' new' "kickback"' system' or' the'
overall' quality' of' its' services,' but' the''''''''
"GET*TOGETHER"'of'all'these'components'!''''
«Showy»

21. Summary 2 :
• «Showy»(is(ac-ve(in(Interna-onal(Tourism(
• «Showy»(is(a(combina-on(of(Applica-on,(Call(Center(&(Database((
• «Showy»(is(innova-ve(and(future(oriented(in(terms(of(technology(
• «Showy»(»((is(a(very(complex(project(
• «Showy»(has(several(sources(of(revenue(
• «Showy»(has(excellent(opportuni-es(to(get(money(from(public(funds(
• «Showy»((is(a(longDterm(investment(
• «Showy»(offers(longDterm(benefits(for(investors(
• «Showy»(therefore(needs(investors(with(pa-ence(and(farsightedness(
• «Showy»(has(enormous(long(term(profit(poten5al(
• «Showy»(is(not(an(everyday(investment(!!!(
«Showy»

22. '
'
THANKS FOR YOUR TIME!!
'
«Showy»