I work with clients & agencies to helpthem navigate the digital marketinglandscape.Education plays a critical role in helpingfacilitate change.There are 2 main audiencesInternal - employees & external - clients.
The Hype Cycle Peak of inﬂated expecta0ons Plateau of produc0vityEXCITEMENT Slope of enlightenment Trough of disillusionment TIME
Our industry has experienced profoundchange in the past 5 years.The structures and processes thatguided us for the past 25+ years havebegun to fail.Both individually and organisationally,many of us are facing a new struggle:RELEVANCE
This isn’t a prediction of suddenmedia collapse. TV and print aren’tgoing away.No-one died.Technologies & behaviours rarelydie, they just evolve.
1964NEWSPAPER RADIO TRADES BILLBOARDS TV MAGAZINE
SMS GPS IPTV BLUETOOTH MOBILEINTERNET RFID VIDEO GAMES MICROBLOGS RSS FEEDS EMAIL MESSENGER 2010 PODCASTS DVR FORUMS MOBILE APPS SATELLITE RADIO WEB APPS MMORPGS VLOGS CLOUD SERVICES E-READERS MOBILE ALERTS SOCIAL NETWORKS WEB VIDEOS BLOGSNEWSPAPER RADIO TRADES BILLBOARDS TV MAGAZINE
We are living through the disorientation that comes fromincluding 2 billion new participants in a media landscape previously operated by a small group of professionals.
25,000,000,000 tweets sent in 201036,000,000,000 photos on Facebook2,000,000,000 videos watched on YouTube every day7,900,000 Lady Gaga followers on Twitter600,000,000 members of Facebook35 hours of video uploaded to YouTube every minute
How many texts does the averageteen send every month?3280
Consumers are connected.Happy to ignore ouradvertising.
If you want to work in advertising, you haveto understand digital - this is more true everyday
Challenging as this seems...We’re living through the most interestingmoment our industry has ever seen.We have to ﬁgure this out.
"Today could be just like the other 364days you log into Twitter, or maybethe Old Spice Man shows up"
In Two Days15 Million +YouTube Views1/2 Million +Facebook Fans68,000 +Twitter Followers
In an industrial economy we focuson physical things. In aninformation economy relationshipsare built on knowledge & services.Positive interactions with brandsallow consumers to make up theirmind based on experiences, notmessages.
audience communitymessages experiences target invitemedia plan conversation plan penetrate collaborate
So, that’s about it..Our industry has transitioned to the post digital age. It requires new thinking and 500,000,000 (FB) 86,000 (YT) 10,000,000,000 (Tweets) different processes. 5,000,000,000 Most importantly, digital is no longer someone else’s job. It’s yours.