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Sonja Ängeslevä
Sonja Ängeslevä

Stories of web services that are using "fun as a frame"

BusinessTechnology
1 of 26
Brand parasites and gaming lifestyle [email_address] June 2008
Introduction ,[object Object]
[object Object],[object Object]
Attitude towards the web are often very biased Some actors are willing to utilize existing services or create their own ones. The other extrimity tries to restrain or limit the use of the net because there are potentially harmful material online. Such persons don’t understand that web is already crucial part of being young and growing up. Denial or limitations do not do the trick.
Definitions ,[object Object],[object Object]
Definitions ,[object Object],[object Object],[object Object]
Stories of brand parasites and the utilization of gaming lifestyle
Youth department (city of Helsinki)
The story of Netari (virtual youth house at Habbo) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Netari is doing now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Save the Children Finland
The Story of Nettivihje ,[object Object],[object Object],[object Object],[object Object]
How Nettivihje is doing now? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Life tastes better without drugs (EOPH ry)
The story of Hubu and MobiHubu ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Hubu and MobiHubu are doing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A-clinic foundation
The story of Varjomaailma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Varjomaailma is doing? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mannerheim league for child welfare (MLL)
The story of Nuortennetti ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Nuortennetti is doing? ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Brand parasites ,[object Object],[object Object],[object Object]
Gaming lifestyle ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Brandparasites Slides

  • 1. Brand parasites and gaming lifestyle [email_address] June 2008
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  • 4. Attitude towards the web are often very biased Some actors are willing to utilize existing services or create their own ones. The other extrimity tries to restrain or limit the use of the net because there are potentially harmful material online. Such persons don’t understand that web is already crucial part of being young and growing up. Denial or limitations do not do the trick.
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  • 7. Stories of brand parasites and the utilization of gaming lifestyle
  • 8. Youth department (city of Helsinki)
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  • 11. Save the Children Finland
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  • 14. Life tastes better without drugs (EOPH ry)
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  • 20. Mannerheim league for child welfare (MLL)
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