Engagemnet Through Social Media

10. Nothing New Definition of a social network: A platform or place allowing people to come together and share information Nothing new

13. Evolving fast Social Space(s) Evolving fast

14. Future social spaces Social space(s) Evolving fast

15. So with all this traffic, they’re raking it in?

16. WRONG! Whilst revenue are high, facebook making loss despite revenues of $300m in ’08 YouTube - losing $1.65m per day. (Techcrunch) Twitter- Still no business model or real revenues Yahoo with a similar visitor volume to facebook and has revenues of over $7bn. (Yahoo) Wrong

17. So how can brands get involved effectively?

18. Embrace your audience on their terms

21. Piggy-back

22. But there’s no place like home…

23. Or lead the way…

24. Racing UK brings you Race-talk.co.uk

25. eircom brings you SoccerRepublic

26. eircom brings you SoccerRepublic

28. And it costs a fortune, right? Added value Real-time research / feedback Word-of-mouth advocacy Cost of standing still

29. Return on Investment Tencent a chinese social networking platform with a completely different business model. Tencent’s network makes $1.2 billion in revenue. Only 12% of that is from web advertising

30. The future: small is beautiful Niche communities built either by or with the help of corporate sponsors More professional content More engagement More fun

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