SociaLook helps companies discover and activate their employees to become powerful brand advocates.
The current report focuses on three major areas:
- The Background Analysis helps companies understand who are their employee advocates on Twitter.
- The Activity Analysis reveals how these employees are communicating about the brand and what impact their messages have (in terms of influence, engagement, reach), etc.
- Follower Analysis helps companies understand the audience of their employee advocates, by revealing follower positions, companies, location, influence, etc.
Note: only employees that publicly mentioned their affiliation with the company were taken into account