Lisa Rose, Genentech
Traci Scovel, Genentech
Employee Advocacy at Genentech engages and equips our community to create and cultivate connections by sharing compelling content about our company and culture.
In 2016, members of Genentech’s corporate staffing organization launched The Genentech Employee Ambassador Program (gEEP), an initiative designed to leverage influencing employees to help identify and attract new talent for a variety of roles across the company. This highly exciting program serves to empower and equip Ambassadors with tools and resources they need for enhanced networking opportunities.
gEEP demonstrates innovation on many levels:
1. By leveraging the networks of our employees and their interactions in various communities (e.g. their alma mater, memberships, associations), we can scale our staffing team without adding headcount.
2. gEEP offers the opportunity to implement new technology that helps share our mission and culture through social media to our employees and their networks. By adopting an employee advocacy platform for social media, we can take our social recruitment campaigns deep into the networks of our employees and beyond.
3. Recruitment in the US is evolving as candidates and employees alike take to sites like Glassdoor.com to learn from each other and not necessarily from the company they’re pursuing directly. By enabling our employees to be ambassadors, we amplify an authentic voice about Genentech to prospective candidates that resonates with their tastes and approach to seeking out a top employer, as well as helping to create a positive candidate experience.
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