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Microsoft: The blank canvas: Planning our Instagram launch, presented by Rob Wolf

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In his SocialMedia.org Member Meeting case study presentation, Microsoft's Senior MarComm Manager, Rob Wolf, goes through the steps of their recent launch on Instagram.

Rob unveils why Microsoft chose to join Instagram and what their #DoMore campaign accomplished in establishing their presence.

Published in: Social Media
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Microsoft: The blank canvas: Planning our Instagram launch, presented by Rob Wolf

  1. 1. Microsoft Rob Wolf The blank canvas: Planning our Instagram launch MEM B ER MEETIN G 34 SOC IALMEDIA. ORG SAN FRAN CISCO SOCIALMEDIA.ORG CASE STUDIES Member Meeting 34 San Francisco 2-4-2015 Learn more about Member Meetings socialmedia.org/meetings
  2. 2. 0 50 100 150 200 250 300 Q1 '10 Q3 '10 Q1 '11 Q3'11 Q1 '12 Q3 '12 Q1 '13 Q3 '13 Q1 '14 Q3 '14 Monthly Active Users (mm) Instagram Twitter
  3. 3. 0 5 10 15 20 25 30 35 40 45 Facebook Twitter Instagram American Teens’ Most Important Social Network Fall 2012 Spring 2013 Fall 2013 Spring 2014
  4. 4. 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 Instagram Facebook Twitter User interactions with brand's posts as % of followers
  5. 5. Celebrate people doing amazing things in their digital work and life, aided in part by Microsoft technology. Launch with a global relay, in which we travel the world, documenting the people who embody the spirit of the new Microsoft. We will celebrate their inspiration, accomplishments, and passions. And subtly, authentically, show how they’re enabled by our products.
  6. 6. http://bit.ly/RobsSlides
  7. 7. Learn more about past and upcoming Member Meetings socialmedia.org/meetings MEM B ER MEETIN G 34 SOC IALMEDIA. ORG SAN FRAN CISCO SOCIALMEDIA.ORG CASE STUDIES Member Meeting 34 San Francisco 2-4-2015 Learn more about Member Meetings socialmedia.org/meetings

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