Engaging the Mobile
Masses with SocialO
It's no secret. Mobile is rising fast.
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NNNNNNNNNNNN
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By 2014, there will be more cell phones
than people.
Source: CTIA.org
2000 2012
Global mobile traffic last year was 12x as
high as internet traffic in 2000.
Source: Cisco Visual Networking Ind...
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0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Percentage of Mobile Travel Bookings
Finance Activities
Watch...
Q
The number of
tablets shipped is
expected to grow by
175% between
2012 and 2017.
By then, tablets will
comprise marketsh...
Android
iOS
Windows
Blackberry
Everything Else
Brands have to work across many devices.
Source: comScore MobiLens
{
30% of mobile time
spent on social
More than 30 billion
minutes spent on
Facebook and Twitter
last year
Social networkin...
We know the facts, but have a lot of
questions.
How do we account for so many devices?
What makes a great mobile user expe...
So we asked the experts.
Jarrod Dicker
Time Inc.
@jarroddicker
Jeffrey W. Stier
Ernst & Young
@jeffreystierey
Deepesh Bane...
What is Social Marketers NYC?
Expertise and insight. That's what it takes to be a social marketer in NYC -
and every month...
Engaging the Mobile Masses with Social
Engaging the Mobile Masses with Social
Engaging the Mobile Masses with Social
Engaging the Mobile Masses with Social
Engaging the Mobile Masses with Social
Engaging the Mobile Masses with Social
Engaging the Mobile Masses with Social
Engaging the Mobile Masses with Social
Engaging the Mobile Masses with Social
Engaging the Mobile Masses with Social
Engaging the Mobile Masses with Social
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Engaging the Mobile Masses with Social

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Mobile is the new normal. We all know that. At a recent Social Marketers NYC meetup, we looked at how social and mobile are intersecting, and how marketers are adapting.

We spoke with Jarrod Dicker of Time Inc., Deepesh Banerji of CBSSports.com, and Jeffrey Steir of Ernst & Young. Here are some nuggets of wisdom from our conversation.

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Engaging the Mobile Masses with Social

  1. 1. Engaging the Mobile Masses with SocialO
  2. 2. It's no secret. Mobile is rising fast.
  3. 3. fkfkfkfk fkfkfkfk NNNNNNNNNNNN NNNNNNNNNNNN NNNNNNN By 2014, there will be more cell phones than people. Source: CTIA.org
  4. 4. 2000 2012 Global mobile traffic last year was 12x as high as internet traffic in 2000. Source: Cisco Visual Networking Index
  5. 5. O% PA 9 r2 C ) b a J# 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Percentage of Mobile Travel Bookings Finance Activities Watched Videos Searched for a Product Listened to music Played Games Accessed a Social Network Looked Up Directions/Used a Map Use Search Sent or Read Email Took a Photo or Video The smartphone is our Swiss Army Knife. Source: Google ThinkInsights
  6. 6. Q The number of tablets shipped is expected to grow by 175% between 2012 and 2017. By then, tablets will comprise marketshare than PCs. Tablets are becoming our second mobile screen. Source: IDC's Worldwide Smart Connected Device Tracker
  7. 7. Android iOS Windows Blackberry Everything Else Brands have to work across many devices. Source: comScore MobiLens
  8. 8. { 30% of mobile time spent on social More than 30 billion minutes spent on Facebook and Twitter last year Social networking eats up more smartphone data than web browsing Mobile time is increasingly social time. Source: Nielsen Co.
  9. 9. We know the facts, but have a lot of questions. How do we account for so many devices? What makes a great mobile user experience? How do we make our social strategy more mobile? How do you measure success?
  10. 10. So we asked the experts. Jarrod Dicker Time Inc. @jarroddicker Jeffrey W. Stier Ernst & Young @jeffreystierey Deepesh Banerji CBSSports.com @deepeshbanerji #SocialMarketersNYC
  11. 11. What is Social Marketers NYC? Expertise and insight. That's what it takes to be a social marketer in NYC - and every month we deliver. We bring together journalists, analysts, social marketers and even scientists each month to discuss trends, strategies and cultural shifts that impact our brands. Each session includes a short presentation and then a discussion with top experts. Members are encouraged to ask questions and share their own insights. And we leave plenty of time for networking with food and drinks. Join us at http://www.meetup.com/Social-marketers-nyc/ About Offerpop Offerpop is a super easy-to-use social marketing platform for Facebook and Twitter. Marketers across the globe use Offerpop to build active fan bases, optimize their social content, and unlock rich, actionable data that converts fans into customers. From small businesses to top brands like Amazon, Pepsi, and MTV, companies use Offerpop to drive success across their key marketing channels – engaging and converting fans like never before. Offerpop is a Facebook® Preferred Marketing Developer, qualified by the PMD program in Apps. Try us out for free at www.offerpop.com.

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