Stories are the concurrency of the network. We share them - from person to person - transmitting information, experiences, behaviors, and beliefs. We've been exchanging stories since the beginning of time and brands have often tried to co-op this tradition as a means to communicate heritage, association, and products. With content creation at a fever pitch in this ubiquitously connected world, publishing for the "social" news feed is an ever-present ambition for contemporary marketers. This is a high level look at how one might approach this coveted competency.