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Social Media Advice for SHRM chapters

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practical advice for SHRM chapters leaders, and HR practitioners on getting started in using social media

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Social Media Advice for SHRM chapters

  1. 1. Using social media to push your brand<br />Michael VanDervort<br />HR Florida Leadership Conference<br />January 8, 2011<br />
  2. 2. brand<br />
  3. 3. Who are these guys?<br />
  4. 4. Which one doesn’t belong?<br />
  5. 5. Coffee<br />
  6. 6. Social media<br />
  7. 7. Agenda<br /> The case for HR understanding social media<br /> What is a brand<br /> Why worry about brand<br /> Who’s talking?<br /> What the conversation can sound like<br /> Why you should care<br /> How to get started<br /> Rock your Chapter <br />
  8. 8. Social Media<br /> Not rocket science<br />Just communication, but 2-way<br /> Policy is not the priority <br /> Know the tools <br /> How social media might benefit<br /> How social media tools might harm<br /> You need an objective and a plan<br />
  9. 9. Core Competency<br /><ul><li>Understanding the social web
  10. 10. Becoming a critical skill
  11. 11. Strategic opportunity for HR</li></li></ul><li> social dilbert<br />
  12. 12. Why worry?<br />If you are in business, and especially if you are a major brand, you are already involved in the dialogue<br />
  13. 13. Who’s talking?<br />Government<br />Customers<br />Competitors<br />Employees<br />Detractors<br />
  14. 14. Where to find the talk<br /> Blogs<br /> Twitter<br /> LinkedIn<br />Facebook<br /> Forums / Groups<br /> Many other sites<br />
  15. 15. Blogs <br />
  16. 16. Twitter<br />
  17. 17. Tweetdeck<br />
  18. 18.
  19. 19.
  20. 20. Government agencies<br />
  21. 21. CUstomers<br />
  22. 22. Competitors<br />
  23. 23. youtube<br />
  24. 24. Employee Complaint sites <br /> Glassdoor.com<br /> Jobvent.com<br /> PissedConsumer.com<br /> Telonu.com<br /> Honestly.com<br /> Craigslist and a slew of others <br />
  25. 25. Employees<br />
  26. 26.
  27. 27.
  28. 28.
  29. 29. No bad apples<br />
  30. 30. Mott’s<br />
  31. 31. No bad apples<br />
  32. 32. Mott’s<br />
  33. 33. Texting<br />
  34. 34. Takeaways<br />Social media is not a fad<br />Your employees are using social media<br />Use of corporate campaigns is spreading<br />Legal concerns – monitoring, NLRB Facebook case & concerted, protected activity<br />Understand the platforms<br />Develop appropriate policies and processes<br />Train supervisors<br />
  35. 35. Action plan<br />These steps can get you started in protecting your brand with social media:<br />Monitor your brand<br />Stake your claim<br />Adopt preemption strategies<br />Engage proactively in social media<br />Have a rapid response strategy<br />
  36. 36. Advice for chapters<br /> HR Florida may be the leader in the USA<br /> Consider starting at least one platform<br /> Blogs are great for sharing information<br />Facebook is great for conversation / events<br /> LinkedIn offers a semi-private platform <br />Dialogue, Information, Events<br /> Twitter, YouTube, Flickr<br /> Policy and guidelines<br />
  37. 37. Advice for chapters<br /> Social media is not just about marketing<br /> Social media MUST be about engagement<br /> You must believe, and lead by example<br /> Let your hair down a little<br /> You must view your audience as a community<br /> It requires commitment and resources<br /> Help is available<br /> All chapters in Florida should have a social media person on their leadership team<br />
  38. 38. Rock your chapter<br />Advice from Ben Eubanks<br />Need a website<br />“Rock” some video<br />Offer multiple ways to connect <br />Don’t force your own preferences<br />Take advantage of subject matter experts<br />Sponsor social media events (and speakers!)<br />Co-sponsor events and webinars (Dimdim)<br />Use “free” tools to start<br />
  39. 39. Michael Vandervort<br />Email: michael.vandervort@publix.com<br />Phone: 813-417-8781<br />Twitter: @MikeVanDervort<br />Blog: http://thehumanracehorses.com<br />

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