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Social media for social causes

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Workshop on using social media for Volunteering Queensland

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Social media for social causes

  1. 1. Social media for a social cause<br />Skye DohertyJuly 2010<br />
  2. 2. CC image: www.flickr.com/photos/davidking/2584489931/<br />
  3. 3. Today you will …<br /><ul><li> Find out what social media is
  4. 4. Learn how to use it as a marketing tool
  5. 5. Discover the tools you can use
  6. 6. Develop a strategy for your oganaisation
  7. 7. Start building a social network profile</li></li></ul><li>A short film to get you in the mood …<br />
  8. 8.
  9. 9. ?<br />
  10. 10. Tweets ahead: Aussies embrace social media<br />Posted Mon Feb 1, 2010 6:00pm AEDT Updated Mon Feb 1, 2010 7:05pm AEDT <br />Australians are leading the world when it comes to time spent on social media sites, with a new survey showing we spend on average almost seven hours a month on sites such as Twitter and Facebook.<br />
  11. 11. Time spent on social networking sites: December 2009<br />
  12. 12. 26%<br />Increase in views of online VIDEO STREAMS<br />66%<br />Percentage of internet users VISITsocial networking or blog sites<br />98%<br />Increase in time spent watching videos on social networking sites<br />Data year-on-year, October 2009Source: Neilsen Newswire<br />
  13. 13. Great! So everyone’s doing it. But what does it mean for NONprofits?<br />
  14. 14. “… a tremendous opportunity [exists] for nonprofits to participate as trusted providers of credible information and ultimately cultivate the next generation of major donors through the social web”<br />Philanthropy 2.0 Social Media Research<br />Social media for social causes study: the resultshttp://mashable.com/2009/03/26/social-media-nonprofit-study/<br />
  15. 15. Philanthropy 2.0 <br />Found that the greatest opportunities were in the 30-49 age bracket. Within this group …<br />47%<br />Donated more than US$1,000<br />78%<br />Participated in social media<br />27%<br />Trust it for important philanthropic information<br />Source: http://slideshare.net/geoliv/phil-20-social-media-research-final<br />
  16. 16. trust<br />&<br />engagement<br />
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  18. 18.
  19. 19. Understand your audience<br /><ul><li> Want authenticity – not spin
  20. 20. Want useful information
  21. 21. Want to participate
  22. 22. Are willing to contribute
  23. 23. Want information on demand </li></li></ul><li>`<br />“The new publishing model on the web is not about hype and spin and messages. It is about delivering content when and where it is needed and, in the process, branding you or your organisation as a leader …<br />“What works is a focus on your buyers and their problems. What fails is an egocentric display of your products or services.”<br />David Meerman Scott<br />The New Rules of Marketing and PR<br />
  24. 24. Rules of engagement<br /><ul><li> Engage … it’s a conversation
  25. 25. Be a person, not a nameless brand
  26. 26. Involve the whole organisation
  27. 27. Prepare to lose control
  28. 28. Give your ‘friends’ the chance to act
  29. 29. Generate good content
  30. 30. Have a plan for maintaining profiles</li></li></ul><li>Where to begin?<br />
  31. 31. CC image: www.flickr.com/photos/matthamm/2945559128/<br />
  32. 32. Plan: answer these questions<br /><ul><li> Where is your audience?
  33. 33. How are others using social media?
  34. 34. Is anyone pretending to be you?
  35. 35. What are your goals?
  36. 36. What type of content do you have?
  37. 37. How will you maintain your sites?</li></li></ul><li>Things you can do<br /><ul><li> Share content
  38. 38. Maintain relationships
  39. 39. Monitor and measure
  40. 40. Manage donations / sales</li></li></ul><li>Content<br />Relationships<br />Measurement<br />Donations<br />
  41. 41. Integrate social media with existing strategies<br />
  42. 42. Tips<br /><ul><li> Add links to your website
  43. 43. Use the social media press release
  44. 44. Upload fresh content
  45. 45. Listen to what people are saying
  46. 46. Participate in discussions
  47. 47. Respond to issues
  48. 48. Nurture evangelists
  49. 49. Be honest and open</li></li></ul><li>Now … get social<br />
  50. 50. Resources<br /><ul><li> http://skyedoherty.com
  51. 51. www.twitter.com/skyedoherty
  52. 52. www.slideshare.net/skyedoherty
  53. 53. www.delicious.com/skyedoherty</li></li></ul><li>http://skyedoherty.com<br />

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