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Baffled by Blogs


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Baffled by blogs? Feel a twit about Twitter, Limping along in LinkedIn - the how and why first stepd in social media

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Baffled by Blogs

  1. 1. baffled by blogs? feel a twit about twitter? limping along with linkedin?<br />the key benefits of using social media in business<br />
  2. 2. why?<br />
  3. 3.
  4. 4. how long to reach an audience of 50 million?<br />radio <br />TV <br />internet <br />iPod<br />facebook<br />38 years<br />13 years<br />4 years<br />3 years<br />2 years<br />
  5. 5. old mentality<br />closed<br />selective<br />controlling<br />
  6. 6. new mentality<br />open<br />random<br />supportive<br />
  7. 7. groudswell<br /> “Your customers are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon – the groundswell – that has created a permanent, long-lasting shift in the way the world works. Most companies see it as a threat.<br /> You can see it as an opportunity.”<br />Charlene Li & <br />Josh Bernoff, 2008<br />
  8. 8. what?<br />
  9. 9. social networking & social media<br />social networking:<br />collecting and sharing friends<br />social media:<br />collecting and sharing information<br />self publication not <br />self promotion<br />
  10. 10. blogs<br />commentary<br />interactive<br />news and discussion on a particular subject<br />‘expert’<br />
  11. 11. broadcast, commentary & sharing<br />newsfeeds<br />twitter, friendfeed<br />friendship<br />facebook , myspace<br />business<br />linkedin, ecademy<br />visual<br />youtube, flickr<br />
  12. 12. your business or career?<br />
  13. 13. multi faceted marketing machine<br />referrals<br />networking<br />direct mail<br />press & pr<br />testimonials<br />business cards<br />joint ventures<br />website<br />social media / networking<br />
  14. 14. key benefits of using social media<br />affordable<br />viral<br />improves brand reputation<br />increases traffic to your website<br />builds a connection with clients / potential clients<br />connects you with others in your field<br />builds credibility<br />
  15. 15. what next?<br />newsletter<br />sign up for my free monthly newsletter at<br />courses<br /> book one of my really effective courses:<br />Baffled by Blogs? Feel a Twit about Twitter?: simple first steps in building your brand in social media, Wednesday 12th October 2011, 9.30am – 4.30pm, London (£75 including lunch)<br />workshops<br />come along to the Your Vision Into Reality: a visual strategic plan for business growth and career success – a 2-hour Vision Board creation workshop, held monthly (£35 including refreshments)<br />programmes<br />discover the Your Brand Is You programme to boost your business and revolutionise your career<br />
  16. 16. contact me<br />Kathy Ennis<br />020 8926 0331<br /><br /><br />@kathyennis<br />